5 Ways to Improve Your Content Shareability


Whether you’re writing a weekly blog or sending out daily social media posts ensuring that your content is sharable is essential. There are many advantages of upping your content game including increasing website traffic and engagement across each of your different platforms.

1. Be Visual

Many people scuttling around on the internet become excited at the prospect of an interesting and funny image. With the rise of viral content such as memes, visually enticing videos or images will grab potential clients’ attention, and fast.

If you’re looking for a truly unique way of making your content sharable, why not try creating your own original (maybe even hilarious) visuals? The sheer ubiquity of programmes such as Photoshop make it a lot easier nowadays to produce something new and exciting, so put those stock images down, and step away from the clip art.

2. Decide on a Good Title

If you’ve used the internet in the past few years you’ll know about the huge influx of list and how-to format posts making their way around people’s newsfeeds. Websites like Buzzfeed and Mental Floss receive high levels of traffic by hooking readers with a funny and engaging headline. Posts containing numbers (’10 Things You’ll only Understand if You Were Born in the 1990s’) or open-ended questions (‘Could this be the Best Way to Gain Followers on Social Media?’) are the most attractive headlines as they tempt you to click on the link and find out the answers.

3. Optimise your Posts

A great way of improving your content’s shareability is to make it more visible on Google. Adding a basic all-in-one SEO plugin to your website will ensure that your blog posts are fully optimised and therefore easier to find in your readers’ searches.

4. Shout About it on Social Media

Why spend time expertly crafting a blog post or article if no one’s going to see it? Your products and services are not the only part of your business that needs promotion. Take advantage of your social media channels and advertise any new content to your followers. Hashtagging relevant words in your posts will open up the opportunities for others interested in that topic to find it.

5. Keep it Fun!

Nobody wants to spend their free time reading boring content. Learn to put your own unique spin on opinion pieces and guides so that it stands out from every other article posted online. Be creative and personalise it to your readership. If you enjoy reading it then your readers probably will too!

How do you keep your content exciting? Please leave your comments below…

A Beginner’s Guide to Facebook Insights

canstockphoto10177889Facebook Insights is a useful little tool that business pages can use to manage their pages more efficiently. Insights is accessible by all of the administrators so that they can all see how business is going. A great device for keeping on track of whats performing well and what’s not. You’ll find two types of Insights that you can use:

User Insights

This shows you things like your total page likes/number of fans, daily active users, new likes and unlikes. You can also see where those likes are coming from, the demographics and your page views.

Interactions Insights

This one lets you see your daily story feedback i.e. post likes and/or comments and your daily page activity such as mentions, wall posts and reviews.

Getting Started

You’ll find Insights on your business homepage. It’s located in the top left hand corner, where you can click the button named “Insights”. Once you’ve found it and clicked on it, you’ll open up a few little tabs, each displaying a little bit of information about your page.

The first tab you’ll see is the ‘Overview’ tab. This lets you see your post activity, generating statistics based on how many likes you’ve received, how many people your posts have reached etc.

Next is the likes tab, followed by the ‘Reach’ tab. This one allows you to see how many views each individual post received, giving you a good indication which format works best. Your average number of likes and comments will let you see how much people are engaging with your page so you can see how interested people really are and what areas people are most interested in.

The visits tab informs you where your likes have come from an the post tab will let you see exactly how many followers saw your page and exactly when they saw it.Perfect for setting up posts so that you reach the most people.

The last tab, the people tab, will give you an insight as to who is viewing your page, male, female, age group and things like that.


You’ll really want to pay attention to the Insights tool, it’s got loads of great information that’ll help you promote and advertise your business, generate traffic to your page and attract new customers. There are certain areas that you’ll want to pay attention to more than others but there are some things that’ll be more useful than others.

How do you keep a track of your social media metrics? Will you be using Facebook Insights? Please leave your comments below…

What are the Benefits of Onsite SEO?


Why SEO is so Important

SEO is crucial for any business and in most cases effective SEO is the difference between success or not. Search Engine Optimisation is not one simple task that should be performed, rather it is a package of work which has to be completed and continually monitored and changed in order to achieve the maximum return from your website. A poorly conceived SEO project will quickly flounder while a well thought-out, well-executed plan can allow you to flourish.

Onsite SEO is the Logical Choice

As far as marketing goes in modern business, SEO should be the first priority with more traditional forms of marketing coming secondary to that essential SEO work. Having this done onsite has a huge number of bonuses, but not least allows you to maintain full control over all aspects of your ongoing SEO requirements. When done effectively, a good SEO project will provide you with a wealth of data which you can use to further enhance your ongoing optimisation. Data from campaigns is one of the most valuable assets a website owner has, and when read properly, and appropriate action taken on problems revealed by the data, this has a hugely positive effect on any business.

Onsite SEO is a Results Driven Task

The end result of all the SEO activity, and ploughing through the crucial data is a marked improvement in the overall performance of your business. In a market where every business needs to fight for survival, a large part of that is ensuring that the internet side of your business is achieving what you need it to, and beyond. Internet usage is increasing year on year, and it is not sufficient to just have a website. It is essential to ensure that your website meets the expectations of clients, it must also be easy for them to find in the first place.

Onsite SEO will help in SERPS

If you have ever wondered how others get to that most coveted first page of Google searches, the answer is good, effective and solid SEO both on page and off page. It really is no more complicated than that. With effective onsite SEO, the first page of Google is possible for anyone, in any business to achieve. When considered, the cost of SEO vs other marketing can provide amazing ROI when we consider the results that are possible overall.

Are you utilising onsite SEO on your website? Please leave your comments below…

A Beginner’s Guide to Facebook Advertising

Comunicazione social

Facebook has well over a billion users, which makes it one of the most obvious places to place an online ad. There are also several different options when it comes to choosing a Facebook ad, which can then be tailored to suit the type of audience you are trying to reach. The ad options include Marketplace Ads, Page Post Ads, Sponsored Stories and Promoted Posts.

Marketplace Ads

Marketplace Ads are typically the type of ad many small companies advertising on Facebook for the first time will choose. A Marketplace Ad is displayed on the right hand sidebar of a Facebook user’s newsfeed. Advertisers can decide where ad clicks lead to, which can range from a company page on Facebook or to an official website. Marketplace Ads can be targeted at Facebook users who live in a particular area, or at users that have interests that are relevant to what you are advertising. There are 25 characters to play with when creating a headline for your ad, and 90 characters for the description.

Page Post Ads

Page Post Ads appear in the same place as posts from your friends, and as well links and photos, videos can be included. Because Page Post Ads appear in such a prominent position, and they offer advertisers more variety in terms of content than Marketplace Ads, they tend to be more effective than any other type of advertising on Facebook.

Sponsored Stories And Promoted Posts

When a Facebook user has taken an interest in a page recently, this info is utilised for a Sponsored Stories ad. Consequently, when a Sponsored Stories ad is displayed it will show up on the newsfeed of friends of the person who has engaged with the company’s page. The number of friends who have liked the page, for instance, will also show up on the ad. Sponsored Stories advertising can bring good results, because friends are more inclined to trust a company their friends do.

A flat rate is involved when paying for Promoted Posts. Only your fans and their friends will see Promoted Posts, and they look similar to Sponsored Stories ads. There’s also the option to boost a post, either to your fans and their friends, or to boost it to a targeted audience. The latter is the better option for a boosted post, as Promoted Posts do a similar job anyway regarding existing fans and their friends.

Have you ever used Facebook advertising to promote your business? Please leave your comments below…