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Schema Markup and How it Boosts your SEO

This post will help you to understand what exactly Schema Markup is and how using it effectively can and will improve your SEO (Search Engine Optimisation). Learn how a simple piece of code can increase clicks on sites by making it easier to find.

So what is Schema Markup?
In simple terms, it’s a type of microdata or code that can be used by different search engines like Google, Bing and Yahoo! to effectively scan websites for information and terms used on your websites to deliver precisely what the searcher is looking for.

Who should be using Schema Markup?
To put it bluntly, everyone! No matter what the site, the markup system will benefit you. Whether it’s for a restaurant or business, news articles or events, the schema markup improves the odds of people that want to find your website and content actually finding it.
While it’s possible to use schema markup on every page of the website, it’s far more time consuming than a smaller site with less pages or someone planning the creation of a site.

How does it work?
Essentially, schema markup uses microdata to explain what your data means instead of just simply stating what it …

Optimising for Voice Search – The Complete Guide

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Voice search has become a popular method of searching for information online in recent years, owing to the various internet devices available such as personal computers where Microsoft users can rely on Microsoft’s Cortana app and Siri for the Apple Users. Big tech companies have also not been left behind; Google, for instance, provides voice search in two modes; voice assistance for Google Home gadgets and Google Voice Search in Android devices.

According to recent research by Hitwise, a high percent of online searches are conducted on a mobile device. Most internet users rely on a mobile device to browse online and find it convenient to use voice search instead of typing search parameters on their devices.

Among the SEO professionals, content and SEO is a primary concern owing to the rising use of voice search.

Using voice for internet searches is a highly debated issue among ground breaking SEO experts. At SMX West 2017 April, Benu Aggarwal had a public session regarding the matter, “Improving Content for Voice Search and Virtual Assistants.” In the session, she shared amazing ideas on how SEO specialists can begin considering and getting ready for an alternate kind of search methodology for voice searches.…

How to Build Valuable Connections on LinkedIn

LinkedIn can be a hugely valuable tool, whether you’re looking for a new job or simply trying to make connections and network within your industry. However, many people complain that their LinkedIn feed is not relevant to their interests. It might be cluttered with spam or simply posts that don’t interest them, or perhaps it may be full of people that they don’t know or value. There is a simple reason for this: when building LinkedIn connections, it’s really important to make sure that your connections are both valuable and powerful.

So, how can you make sure that your LinkedIn connections are valuable? Let’s start by examining different ways of choosing people to add to your network. Firstly, consider inviting your email contacts to connect with you on LinkedIn. This is a great idea because it’s likely that a lot of the people you’re in email contact with are people that you’ve already worked with, meaning that you already have something in common. The site allows you to easily import contacts from Gmail, Yahoo, Outlook, and a few other email services. However, you should look through the list of contacts that LinkedIn wants to import and vet the list. Get …

Why Businesses Should Use Facebook Advertising

In the highly competitive and quick moving world that we live in today it is exceedingly unlikely that a business will survive without promoting itself, usually in the form of paid advertising. The opportunities to reach thousands of potential customers are without limits, the forms of advertising vast. Businesses nowadays have access to a wide range of advertising platforms, from the well-known billboards of the pre-internet era to the expansive options of online marketing now available and, with one third of the Earth’s population expected to be accessing social media by 2020 (data obtained from statista.com), this is the platform that a business should focus on. At a more local level, 82% of adults in the UK accessed the internet daily or nearly every day in 2016 (data obtained from the Office of National Statistics) and, with 1.9 billion monthly users (socialmediatoday.com), it is clear that to gather more customers, a business has a lot to gain through advertising on Facebook.

Number of users aside, making use of social media to advertise has a wide range of benefits for businesses. Social media facilitates a company in increasing it’s social exposure. More and more people are accessing social media on their …