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How to Optimise your Facebook Business Page

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Optimising your Facebook Business Page

The online world is constantly expanding and changing with users’ needs, making it difficult to understand which marketing strategies are the most successful. Knowing what will help your business target the most relevant audience will increase your reach exponentially.Using a Facebook Business Page effectively is one key strategy.

Search Engines like Google have particular webpage features prioritised to return efficient search results for their users. Below are some Search Engine Optimisation (SEO) strategies that will increase the effectiveness of your Facebook Business Page.

The Right Name
One of the top features is the very first word of a site. To make the most of this, ensure your title is as close to your business name or service as possible, without using generic words, and connect it closely with your business domain too. Make it short and concise, with specific words and very few fillers.

Complete Your Profile
The more information a user sees on your page, the more professional you appear. Potential customers like to have direct access to operating hours, contact details, location and main service information, so ensure you fill in all of these and keep them up to date.
As well as your ‘about us’ section. Litter this with specific keywords related to your services, keeping an eye on spelling and grammar and minimal fillers once again.
Facebook have recently added a call to action button, attached to a link of your choice, that you can customise to any of the following:
– Book Now
– Call Now
– Contact Us
– Send Message
– Use App
– Play Game
– Shop Now
– Sign Up
– Watch Video
– Send Email
– Learn Now
Making it easier for your customers to reach your main business website.

Connections
Facebook made it possible to directly connect with customers via business messenger. This, along with direct videos and images, makes it easier for customers to interact with your business. Ensure you keep your posts up to date and relevant, including your profile and cover images, once again, using specific keywords where you can. Sharing others’ posts will also attract them back to your page.

Creating a Facebook Business Page, set up with these tips, will provide you with a drastically broader reach. SEO strategies are key to increasing the effect of your page and make it easier for customers to find you and understand the services you offer.


How To Drive Traffic To Your Blog

Blog
Blogging is an excellent way to boost your company’s online profile. Some of the biggest businesses have blogs that garner thousands of followers. You may see that and decide to follow the same tactic and start your own blog but the results are not quite what you had in mind. There is no magic formula for getting online users to take a look at your blog; you just have to know which aspects to value more. Here are some tips that will go a long way in driving traffic to your blog.

Make Use of Social Media

Sharing your blog post on social media will have a powerful effect. However, try to share more than once. Don’t make the mistake of sharing and then forgetting about it. Think about online users that didn’t catch it the first time. You can even share past blog posts. If you do email marketing, include a link to your blog in your emails. It is an effective way of reminding people that you have a blog that they can find interesting.

You should know which social networks to use for sharing. Twitter is ideal for sharing links to your blog posts. LinkedIn, Facebook and Pinterest are also effective tools for advertising posts. Using different media will be helpful in reaching varying audiences. Don’t restrict blog promotion to just one site. Posting your blog on socialmedia groups will also attract the attention you seek.

Capitalise on Influencers

Blog posts that integrate social influencers have better chances of attracting the right type of audience. Whatever you are writing about, there are people out there with high reputations in that particular niche. Find out which those are and make a point of mentioning them when talking about a particular topic. For instance, if you are discussing financial investments, you can name an influencer like George Soros. Citing influencers increases the credibility of your post.

Alternatively, you can have social influencers contributing to your blog. Having an expert in your sector giving their two cents now and then will boost your reputation. You can also arrange with the influencers to share posts on their social media profiles.

Optimise for SEO

Blogs need to be SEO-friendly as well. Most company blogs concentrate on providing content and don’t optimise for SEO. Do research on keywords that would be most beneficial to your blog. Using credible sources on your blog is a good way of increasing traffic. The way you structure your blog content will have an impact on search engine rankings, so take advantage of it.

Include Visuals

Adding visuals to your blog post will improve their engagement, which is what audiences seek. Use videos, infographics, images, and podcasts to connect with readers on a different level.


How To Create Winning Content?

content

Great content for your site matters a lot as it helps in maximising your online visibility and accelerates lead generation. Today there are numerous ways to boost the odds in your favour when it comes to great content. To reach a wider audience, you need to craft your information and data to effectively reach your target audience in a way that clearly makes it stand tall among the huge online crowd.

Recommended strategies for winning content include, but not limited to:

Knowing your Audience

Understanding your buyer is critical. This can be achieved by creating content that connects with them easily both emotionally and intellectually. If for example you are dealing with baby clothes and accessories, obviously you’ll want to mostly target younger women.

Entice your Reader

Aim to entice the reader using an alluring title that quickly grabs their attention, inspiring them to move ahead and click on your content (click-baiting). Popular terms that are click-worthy include “Top Ten” or catchy phrases such as “This Will Blow Your Mind.”

Invite and Engage Viewers

To directly connect audiences to your brand, design ways of inviting and engaging viewers. This way they get to become more synonymous with what you are dealing with or with your business image. For example, invite them for live interviews or ask them to make suggestions on how to improve customer service. Make sure to implement recommendations and acknowledge their input.

Create a Calendar

A well designed content calendar reminds you to regularly produce and post fresh content. If you lack new content, then most likely people will cease following you. Plan your content so that you regularly publish something new. Identify any special upcoming or routine industry events which you could write something about. To your calendar, add important dates such as industry awards, product launches and new version releases.

Conclusion

Never make the mistake of believing that simply writing something now and then, and posting it on your website is all that is needed. Take time to evaluate time spent on researching content, following and checking what’s currently trending, co-coordinating the writing, briefing your writers, and in final content production plus the costs of online distribution and pitching. This is intense work and is expensive, so plan your time and resources well.

Constantly evaluating your content will inform you whether your efforts are bearing fruit or if you need to tweak something or perhaps change the strategy completely. Knowing what tracking tools to use will ensure that you are not wasting resources and that you are getting worthy Return-On-Investment.


A Call To Action Button That Converts

5478Amidst all the hype and hoopla of modern content marketing, SEO, and other methods of traffic acquisition, it can be easy to overlook the tried and tested traditional aspects of the art of sales. It’s often the ‘call to action’ that makes all the difference in converting a prospect into a customer, occupying the final step in a web site’s conversion funnel. A strong call to action (CTA) can be a powerful feature, while a weak one can be a waste of all the work that’s gone into attracting a visitor to your site. So how should you approach this vital part of the sales process?
Using Split Testing

Split testing is common practice in both online and offline marketing. Simply put, this means implementing two (or more) different versions of a marketing element and seeing which one performs best. CTAs are prime targets for this approach, as even small alterations can have dramatic effects, and not always in ways that tally with expectations. A typical CTA is also a fairly compact and self-contained page element, with only a limited number of things that can be changed, making side by side comparisons fairly easy to carry out.

Some CTA Variables to Test

– The Text Content

This is the most direct element of your CTA, as it is essentially telling your visitors why they should click on the button. It tells your potential customer what you want them to do, and, ideally, gives them a persuasive indication of how they’ll benefit from doing so. The opportunities for creative testing abound here: should you be direct or suggestive? Commanding or subtle? Humorous / clever or play it straight?

– Colour

The psychology of colour is an intriguing field in itself, but for our CTA purposes it can be simplified down to a simple point: which colour attracts the most clicks? This is an easy variable to measure, and although you should bear conventional wisdom in mind – for example, red and orange is a universal STOP! sign – don’t be afraid to try different ideas out; the results may surprise you.

– CTA Element Size

Bigger is better, right? Usually, but not always. Going over the top with size can come across as too upfront, even ‘spammy’, and so try a range of sizes to settle on a happy medium that grabs attention without over-egging the pudding.

There are plenty more variables you can test in your efforts to find the perfect CTA, from placement on the page to accompanying graphics and logos, but always remember the golden rule of split testing: decide exactly what you want to achieve and how you’ll measure success, and then dispassionately home in on the variation that works the best, even if it goes against your pre-conceived ideas.


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