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How Hyper-Targeting Can Help Duplicate Your Customers

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Hyper-targeting is a technology that has enabled marketers to produce tailored Ads that respond to the needs of different people online. With hyper-targeting, you are able to advertise to only those who are interested in your products. This technology utilizes search preferences to offer feedback about those who are interested in certain types of products. In response to this information, the marketer then produce Ads that are only targeted at specific individuals, who had shown interest in the products highlighted in the Ad. This makes it easier to generate leads and cuts on losses that come with reaching individuals who are not interested in certain products.
Using this technology to advertise is easy and there are not many tools that are needed to effect the campaign. First, all information needed for the customization of the Ads is provided by the potential customers. You will receive details about specific products they are interested.

Advertisers, therefore, create audience segments for their Ads since they have all the information that is necessary to make the process a success. This reduces the production of irrelevant consumer Ads, which could be hurting to the business in the long run.

For already converted customers, you can use hyper-targeting to give them news about new offers and items in the same market they can consider. They will also get information about latest updates and new products in the same category as well as their prices. All this is automated and there is no need to stay online monitoring every process for effectiveness. Once you have set the campaign, you will then adjust the settings to submit the message to specific individuals, who had shown interest in such products.

There are many benefits that come with hyper-targeting that you should explore. One of the reasons it is recommended for small businesses is the fact hyper-targeting reaches a small and relevant group. This does not imply it is less effective. Reaching a small but relevant audience is a benefit to the business since no resources are wasted on the wrong audience. Mass campaigns may seem a good option, but the reality is hyper-targeting works better despite reaching only a small targeted group.

Have you thought about why twitter keeps recommending you to join guitar classes, which in reality you are interested in? This is the same technology applied to collect your preferences and the things you search, so the Ads are tailored to avail to the doorsteps of buyers what they have been searching for.

Another benefit of using hyper-targeting is the fact you are able to combine different facts like region, gender, age and so on, with the lifestyle of individuals. In this case, you can easily reach specific audiences without offending anyone. Hyper-targeting communicates to one’s specific profile and offers accurate information that the person is interested to see.

No more wasting time trying to create campaigns that will not reach the right audience. With hyper-targeting, you are assured to communicate the right message to each individual in your network.


Reasons Why Your Website Should Be Responsive

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Reasons Why Your Website Should Be Responsive

Mobile internet usage has been increasing over the years and according to the Morgan Stanley report on the same issue, mobile usage was projected to match desktop usage before the end of 2014. True to his analysis, this appears to have been achieved and it seems there are more mobile internet users today than there are desktop internet users.This implies for your online business to remain competitive, you need a responsive website that is optimized for mobile access. A responsive design requires you to code your website to allow access over all screen sizes and device types. This makes it easier for someone searching for certain items using mobile devices to land on your website, something that will only work to make your business better.Below are some of the reasons why you should ensure your website is responsive.1. Mobile usage is growing rapidly
More than 40% internet access is now through mobile devices, meaning there is great potential in websites that are optimized for access over mobile devices. Google’s ranking criteria also factors in mobile responsiveness, so having your website coded to allow mobile responsiveness makes your business more competitive in the online market.

2. Positive user experience
According to the Google Insights about mobile usage or internet, if a visitor gets hard time accessing your website on a mobile device, there is 61% chance the person will leave the website and will not consider coming back for more services. Having a responsive website will only improve the experience of users, something that will make them to appreciate what you offer.

3. SEO friendliness
SEO marketing is one of the ways through which one’s website can earn traffic. Having a responsive website that responds positively to search engine optimization will only make marketing easier. Google shows preference to responsive websites as opposed to templates, so you stand better chances at SEO marketing if your website is responsive.

4. Speed
Achieving Google PageSpeed Developers’ requirements will earn your website a better reputation online. The content on mobile device is required to load within 1 second and the whole page should load in less than 2 seconds. However, this is not achievable on a desktop version of the website, so having a mobile friendly system that is responsive is a step in the right direction. Responsiveness is also adaptable for future devices, so you will be running an up-to-date system all the time.


Increase your Twitter SEO

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Effective Use of Twitter as a Source of Free Traffic

The days when search was the be-all and end-all of traffic are very much over, with most experts estimating that a little over half of website referrals nowadays come from social media. Having your site go viral on Twitter or Facebook can lead to a deluge of visitors, and this is a source of free traffic that shouldn’t be overlooked or underestimated. But how can you maximise your Twitter exposure? Here are some of the most effective ways.

Use Relevant Hashtags

The #hashtag is one of the most basic foundations of Twitter and effective use of it is key to gaining relevant traffic. While spammers often ‘piggy back’ on to trending hashtags, simply using widely used words to try and grab a little traffic, this is not a recommended tactic for long term success – if you pack your updates with irrelevant hashtags, you’ll just annoy your followers. Instead, use meaningful tags which properly reflect the subject you’re posting about, and if you can hook into a trending topic at the same time, so much the better.

Branding and Profile

It’s important to be consistent with your branding across all forms of social media and the wider web. Pay careful attention to your user name, choosing one that looks professional and is either a unique brand or is clearly related to your industry. Avoid user names with numbers or unpronounceable sequences of letters – this looks shoddy, and also makes your name harder to remember. Also consider having your account verified if appropriate, as having that little blue tick on your profile works wonders for credibility.

Optimise Your Updates for Retweeting

Having one of your tweets retweeted can be a highly effective way of gaining new followers and so increasing exposure. Make it easier for your followers to retweet by ensuring your post is well under the character limit, ideally at less than 120 characters, as this will give someone the chance to add their own comment or an extra Twitter account handle or two.

Don’t Go Overboard

Many new Twitter users take to posting with enthusiasm, tweeting and retweeting as the fancy takes them. However, if you make too many posts, you’ll risk turning off your followers, but will also find your more important posts lost within the noise, and possibly not picked up by Google and Bing for their indexes. Stick to high quality, genuinely useful or entertaining posts if you want to build and retain a loyal following, and resist the temptation to post something simply to keep your account looking active.

Although Twitter is sometimes seen as a rather pointless time waster by people who don’t ‘get it’, if you play the Twitter game with care you’ll be rewarded with solid and valuable traffic to add to your existing SEO efforts.


How to Optimise your Facebook Business Page

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Optimising your Facebook Business Page

The online world is constantly expanding and changing with users’ needs, making it difficult to understand which marketing strategies are the most successful. Knowing what will help your business target the most relevant audience will increase your reach exponentially.Using a Facebook Business Page effectively is one key strategy.

Search Engines like Google have particular webpage features prioritised to return efficient search results for their users. Below are some Search Engine Optimisation (SEO) strategies that will increase the effectiveness of your Facebook Business Page.

The Right Name
One of the top features is the very first word of a site. To make the most of this, ensure your title is as close to your business name or service as possible, without using generic words, and connect it closely with your business domain too. Make it short and concise, with specific words and very few fillers.

Complete Your Profile
The more information a user sees on your page, the more professional you appear. Potential customers like to have direct access to operating hours, contact details, location and main service information, so ensure you fill in all of these and keep them up to date.
As well as your ‘about us’ section. Litter this with specific keywords related to your services, keeping an eye on spelling and grammar and minimal fillers once again.
Facebook have recently added a call to action button, attached to a link of your choice, that you can customise to any of the following:
– Book Now
– Call Now
– Contact Us
– Send Message
– Use App
– Play Game
– Shop Now
– Sign Up
– Watch Video
– Send Email
– Learn Now
Making it easier for your customers to reach your main business website.

Connections
Facebook made it possible to directly connect with customers via business messenger. This, along with direct videos and images, makes it easier for customers to interact with your business. Ensure you keep your posts up to date and relevant, including your profile and cover images, once again, using specific keywords where you can. Sharing others’ posts will also attract them back to your page.

Creating a Facebook Business Page, set up with these tips, will provide you with a drastically broader reach. SEO strategies are key to increasing the effect of your page and make it easier for customers to find you and understand the services you offer.