A Beginner’s Guide to Infographics

canstockphoto17320210With social media networks becoming increasingly popular, infographics have become powerful marketing tools. How hard is it to design an infographic, though? You may worry that the entire process is hopelessly complex, requiring experience in computer graphics or professional design. Such worries, however, are completely unfounded. In fact, creating an infographic is much easier than you might think. Below, we provide a number of tips to help guide you through the infographic design process.

1.The Design Process

Contrary to popular belief, you don’t have to be an expert in computer graphics or creative design to create attractive and popular infographics. There are a number of websites online that will do all of the hard work for you. When using these websites, all you have to do is a.) enter all of the data you want to be included in your infographic and b.) select your preferred colour and text options. You will then be presented with a fully finished, highly polished infographic ready to be shared on Facebook, Pinterest and Tumblr.

2. Think About your Audience

When deciding what type of data you want to include in your infographic, think about what would be of significant interest to your audience: perhaps your company has conducted a consumer poll recently or, maybe noteworthy statics have recently been released in your industry. When creating infographics, it is essential that you remember (and cater to) your audience.Creative business idea

3. Aesthetics are Key

When creating your first infographic, take a few minutes to think about its overall appearance. When creating your infographic, try and select colours which complement each other or, colours which match your overall brand. If you’re finding it hard to find colours which complement each other, try using one of the many colour testing tools available online.

4. Font Selection

Though it may sound strange, font selection is also important when designing your first infographic. In fact, you’d be surprised what sort of impact different fonts can have on the overall appearance of a design. Whilst a font can initially seem amusing and fun, remember to ask yourself two quick questions before selecting it for use: 1. Does this font complement the content of my infographic and/or my company as a whole? 2. Is this font easy to read?

5. Source Accurate Statistics

When designing and creating your fist infographic, be sure to use accurate (and up-to-date) statistics. Remember that the aim of an infographic is to present complex mathematical ideas in a palatable way. If you fail to source accurate data, or make a mistake when entering the statistics you want to present, your infographic, though aesthetically pleasing, will be, essentially, meaningless.

Do you use Infographics in your content marketing? Please leave your comments below…

 


Top Tips for Growing Your Youtube Subscribers

PWith billions of video views daily, YouTube is a great tool for creating an online presence. In order to build your brand successfully, you want to get people to watch, enjoy and share your videos as widely as possible. This is where subscribers step in. Youtube Subscribers are the lifeblood of any YouTube channel. These regular viewers are more likely to interact with and share your videos, thus helping your content to reach an ever growing audience. The steps outlined below will help you to grow the subscriber base of your channel.

1. CREATE OUTSTANDING CONTENT

On a site as huge as YouTube, you need to make sure your content has something unique to offer to attract a large audience. Always focus on the value your content gives to the viewer. Whether you’re providing entertainment or information, people will only come back for more if they got something out of watching your content. In order to increase views, you also need to upload new videos on a regular basis.

2. USE ANNOTATIONS

In order to stop potential Youtube subscribers from leaving your channel too soon, you can give a nudge to the viewer by asking them to subscribe. One effective way to do this is by using annotations in your videos – annotation is either a box that contains a call for action, or a graphic or an image that can be clicked to subscribe. Overdoing it can drive viewers away, but a few carefully selected annotations can guide a larger number of your viewers to subscribe, or to vatch more of your videos and therefore stay longer on your channel.

3. USE THE YOUTUBE WIDGET

Don’t limit your efforts to find subscribers to YouTube only. If you have a web presence and an audience outside of YouTube, you can make it even easier for people to find your content by embedding your YouTube videos to your website or blog. Then install the YouTube Subscription Widget which allows the visitors to your website to become instant subscribers to your YouTube channel with a single click.

4. USE THE FEATURED CHANNELS FUNCTION

Content creators on YouTube can help each other through the Featured Channels function of the site. Choose channels that produce high quality content that is relevant to your audience and add them through your own YouTube home page. Once other relevant channels feature you, traffic to your channel is likely to increase quickly. To speed up the process, you can ask to be featured back – people are probably more than happy to return the favour.

5. INTERACT WITH THE COMMUNITY

Finally, YouTube is an interactive community, and taking the time to respond to viewers’ questions and comments makes them feel that they matter and can provide you with valuable feedback as well as ideas for more videos. Remember to connect with other YouTube users beyond your own channel, too – the more you interact, the more likely it is that your own channel will receive more attention and subscribers.


How to Use Google Search More Effectively

canstockphoto17919562With the world wide web growing at an exponential rate, using search engines efficiently is more important than ever before. While many search engines are available for use, Google is the most popular of them all, attracting an estimated 1,100,000,000 unique visitors each month. However, like all search engines, it can, at times, provide too many or too few results. To use Google search more efficiently and effectively, try out these handy tips and tricks.

1. Perfect your search query using multiple keywords

When you type keywords into Google search, use as many as you can. The more you use, the better able Google will be to find you your perfect match. For example, if you are looking for a used car, do not type in “used car”. Instead, try “used Mercedes Benz E-Class Estate” or “used Ford Focus”.

2. Expand your horizons by searching for similar keywords

Magnifying_Glass_PhotoIf you are struggling to find the right words to describe the item you are looking for, search not only for a single keyword, but for words that are similar to that keyword with the help of the ~ operator. Include the ~ character before the word in question and Google will search for pages that include that word and appropriate synonyms. For example, to search for words that are similar to the word “senior”, enter the query “~senior” and your results listings will include pages that include not just the word “senior,” but also the words “elderly”, “aged” and so on.

3. Include important stop words using the + operator

When you include stop words, such as “the”, “at” and “on”, in a search query, Google will automatically filter them out before providing you with your search results. To include a particular stop word in a query, override the stop word exclusion using the + operator. For example, when you want to include the word “at” in your query, enter “+at”, including a space before, but not after, the + sign.

4. Find similar sites using the related: operator

If you find a web page that includes some, but not all, of the information you require, search for similar web pages using the related: operator. For example, if you have found information about NHS careers on the www.nhscareers.nhs.uk website, use the query related:www.nhscareers.nhs.uk to find similar sites.

5. Narrow down your search with Search Within Results

When your search generates an unmanageable list of results, conduct a further search within your original search results by scrolling to the bottom of the first search results page and clicking on the Search Within Results link. Enter a new query into the search box provided, click on the Search Within Results button and Google will fine-tune your search results.

The world wide web may contain an enormous amount of information, but finding the information you require does not have to be a challenge. By trying out the aforementioned tips and tricks, you can help yourself to make the most of the time you spend searching the web.

Are you a wiz with Google search? Please leave your comments below…


How to Optimise Your Conversion Rate – Part One

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With analytics and specialist metric tools a common occurrence on most websites nowadays, conversion rate optimisation and the process of engaging visitors with your content is more important than ever.

As the first post in a series of blog posts about optimising your conversion rate we’ll discuss the basics of CRO and how it can benefit your business.

What is Conversion Rate Optimisation?

Conversion Rate Optimisation (CRO) refers to the method of using a mixture of analytics and user feedback to improve the performance of your website. CRO is perfect for improving any specific metric on your website that you feel needs that little bit of a push, whether it’s acquiring new customers or increasing your downloads. It’s all about increasing the percentage of website visitors who have a great experience on your website and choose to buy a product, enquire about a service or download a resource.

Why is CRO so important?

Optimisation of any kind on a website should improve the overall experience of your users and your business prospects. As paid advertising increases its prices and becomes more competitive, identifying any problems you have beforehand is an added bonus that can save you money in the long run. CRO is essentially free as it capitalised on the traffic you already have coming to your website. It’s also great for working out what needs to be changed on your current website.

How Should You Measure Your Current Rate of Conversion?

  1. Your total conversion rate is the number of people who have done whatever it is that you’re converting – whether it’s signing up to an email newsletter, making a purchase or getting in touch about a service. This is all very specific to your business and defines what you’re mainly interested in your visitors doing once they’ve clicked onto your site.
  2. To get your overall Conversion Rate you will need to divide the total number of conversions by the number of visitors that you receive to your website. (e.g. a site with 3000 visitors and 30 conversions has a conversion rate of 1%).

What Metrics Should You Focus on the Get the Most out of Your CRO?

  1. A Bounce Rate is very important when figuring out what’s working (or not working) with your website. It refers to the percentage of people who leave the website after viewing a single page. A high bounce rate means that for whatever reason, people aren’t finding what they’re looking for.
  2. You will also have an Exit Rate, a percentage of people who leave after viewing a page. This number lets you know the last page viewers look at before moving on to somewhere else. If you’ve got a particularly high exit rate on a specific page it may be time to rethink your content.
  3. The Average Time of Site engagement metric gives you a general idea of how long users are sticking around. This goes hand in hand with the bounce rate of each page. A high bounce rate generally means a low average time on the site which means that people aren’t spending enough time on the page to do what you want them to do.
  4. It may also be worth looking at the Average Page Views of the average user before they leave. Although more page views can lead to greater numbers of engagement, it can also mean a lack of clarity in your conversion funnel if they don’t do what you want them to.

Call back soon for more information on optimising your website’s conversion rate.

How do you optimise your conversion rate? Please leave your comments below…