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How SEO can Grow your Business

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Any business looking for traction should first consider getting a different marketing approach and automating processes. Search engine optimization (SEO) is a modern and effective way to market a business and products online. This is one of the few methods that a business can use to increase visibility and to impact positively on image building and reputation management. Many people don’t understand what an effective SEO campaign can do, so here are points that explain why SEO is vital for the growth of your business.

Become an authority
Hyper targeting helps you to emerge as an authority, which definitely builds on the reputation of your business. When people on the internet like the kind of content you share, it will be easier to convince them what you are offering is of the right quality since they already have become an attentive audience to your postings. The content not only speaks to the readers, but also helps to build the trust between your business and them.

Customer engagement and building relationships
If you think content is created just for search engines, then you need to think again. The main reason companies churn out pages of content is to first connect with customers to create a good relationship from helpful articles. Great content will build a community of individuals who are interested in similar things, probably the kind of items your business deals in. In the process, you will engage customers to also learn what they would like to be incorporated in different products to make them better.

Long lasting, affordable
Compared to Ad campaigns, SEO is an effort that is long term and will return results over a long period of time. You will not need to spend more every time to connect with potential customers. A single campaign can run for years if properly arranged. For a small business that is aspiring to achieve growth, this is a benefit that will help the business to compete with already established brands that can afford expensive Ad campaigns.

Free traffic and sign ups
Running paid marketing campaigns can be depressing when your budget is limited. The minute your budget gets exhausted, you will not continue enjoying the marketing privileges available on platforms like Facebook and Twitter. However, SEO is a long term project that will not require you to spend lots of cash for things to work. All you need to concentrate on is content and quality content for that matter.


How Can a Blog Benefit Your Business?

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Blogging is one of the best, and easiest, ways to get your website noticed. With many e commerce platforms now offering a built-in blog, and with many plugins available, there is no reason not to reap the many benefits that blogging can offer your business.

Writing a blog for your website is fantastic for search engine optimisation (SEO), which has fast become the holy grail of internet marketing. Search engines award priority to sites which provide regularly updated content which is relevant to visitors and has a high engagement rate. A few years ago the search engines’ comparatively primitive algorithms used to respond to techniques such as ‘keyword stuffing’, resulting in reams of poorly written content spread throughout the web. Modern algorithms are far better designed and respond best to genuine, relevant and interesting writing making a high-quality blog essential for a successful site.

As well as being well placed in search listings, your website needs to offer something to keep visitors from clicking away. If you don’t offer anything other than a product and a price then your visitors will have no reason to stay on your website unless you’re literally the cheapest company in the world. A well written blog can offer customers a reason to stay, to come back or even to recommend your site to other people. If you can provide useful information and make your website and make your site a valuable resource, then you can become a go-to authority in your field. This will give you the opportunity to pitch your product or service to a much larger range of potential customers than you otherwise would.

Writing a blog for your business can also help to bring a human face to your digital profile: owners and key members of staff can allow their personalities to shine through and turn a sterile website into a welcoming and unique centrepiece for your brand. Engaging your staff also helps to bring focus to your business. Writing a blog is an excellent opportunity for you and your staff to think about your customers. Who are they? What motivates them? What information do they need to help convert their visit into a sale?

There are many different techniques to experiment with and different ways to appeal to your customers but, since a blog is continually evolving anyway, the most important thing to do is to get it started!

 


How To Live Tweet To Help Your Business

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Social media marketing has got to be one of the most effective ways of gaining recognition, sales and a reputation for your business in the digital age. The funny thing is, there are still a large number of business owners, managers, and directors that are still not taking advantage of this revolutionary new way of marketing. Gone are the days where you needed to print off thousands of flyers to gain any interest in your business, we now have access to customers, clients, and potential business partners from all around the globe, at our fingertips.

A great example of capitalising on this vast access is to utilise social networking sites, such as Twitter to your advantage. We are going to focus on live tweeting an event in this article, and the benefits it can bring to your business.

What Is Live Tweeting?
Live tweeting allows you to share whatever is happening at your event, e.g speeches and quotes that may be heard, and generally any information unfolding as part of the event. With the use of hashtags, you can reach a large audience that could lead to increased traffic to your website.

How Can This Benefit Me?

Gain website traffic – The great thing about live tweeting is that you are able to create a hashtag for the event, to gain interest from potential website visitors. Combining the hashtag with existing trending hashtags can be a great way of attracting people that may not already be familiar with your business. Just make sure that any trending hashtags that you use are relevant to the content that you are posting, and add your own specific event hashtag too.

Inform others of your services or products – You can use live tweeting to promote awareness over your product, brand or services by making important announcements on Twitter throughout the event. For example, you may want to tweet about competitions and giveaways, it’s a good idea to use hashtags to your advantage. Competitions and giveaways are a great way at generating interest towards a new product, brand or company.

Using twitter to target journalist interest – Before the event, gain any information that you can of any journalists or bloggers that will be in attendance. Be sure to follow their Twitter accounts throughout the event and retweet anything that you think could be beneficial to your business marketing and promotion.

 


Benefits of using WordPress for Website Development

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WordPress started out in 2003 as a popular blogging tool, but many people are now using it as a platform for their website. Gone are the days when building a website was an expensive and complicated process, only possible for experienced computer programmers to achieve. More and more people are now saving money and building their own personal and professional websites. Here are the 6 main benefits of choosing WordPress.

1. It’s User Friendly

If you have never done it before, you might feel slightly intimidated at the thought of building a website from scratch. WordPress is ideal for both experienced web builders and those of you with little or no previous experience of web design. Start with a choice of their professionally designed themes and quickly and easily add your own text and images to make your website unique to you.

2. It’s Ideal for Large and Small Businesses

Your website can be as large or small as you want it to be. It can have anything from just a few blog posts to hundreds of thousands of web pages without performance being affected.

3. It’s Convenient to Use, Wherever You Are

WordPress is browser based, so you and your staff members can login and manage your site from anywhere, as long as you have internet access. There are even free Apps available for IOS and Android mobile devices.

4. It’s Search Engine Friendly

WordPress makes it easy for potential customers to find you through various Search Engines. Every post and image on your site can have its own meta tag keywords, description and title. You can improve your SEO further by using tags.

5. It’s Customisable

Customise your WordPress website with handy features such as galleries, graphs, share buttons and SEO optimisers. There are many more plugins available that are either very reasonably priced or free to use.

6. It’s Interactive

WordPress has the advantage of built-in blogging facilities that can be easily integrated into your website. It is also simple to set up email subscriptions to your blog, keeping your customers up to date with any company news or products. In return, your readers and customers can give feedback on web content or products and services that you provide. This all makes your website so much more interesting and interactive for your users and useful for you.