Top 5 Spooky Tips for a Successful Halloween Social Media Campaign

It’s almost here; you’ve bought your costume, stocked up on sweets and cracked open the fake blood but have you updated your social media campaigns? Every year organisations all over the world embrace All Hallows’ Eve and unleash fun and original content out into the Twittersphere as part of their marketing efforts.

In this article we consider five ways to create a successfully spooky Halloween social media campaign that you can use year after year.

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1. Make it Multi-Channel

When deploying a Halloween themed social media marketing campaign it is important to spread it out over all of your company’s channels; the company website, Twitter profile, Facebook page, even your Instagram and Pinterest pages. Keep your content relevant to the platform you’re sharing on and consider making it last for at least a couple of days so you can keep your users entertained.

2. Dress Up Your Profiles

A great way to integrate the fun of Halloween into your social media profiles is to temporarily ‘dress up’ your banners, profile pictures and even social sharing buttons. Changing your usual brand colours to the typical orange and black or adding a spattering of jack o’ lanterns into your Facebook cover picture will really show how excited you are about the upcoming holiday and excite your users too. Remember to change it back once Halloween’s over though!

3. Adjust Your Product Offerings

If you’re an organisation that deals with physical products it might be a good idea to theme them accordingly. You’ve all seen shop windows during the period, covered in orange and black banners and cotton wool spider webs, think of your website or social media platforms as a window front for your store. Once you’ve dressed up your profiles they’ll look a lot more festive, but why stop there? vet dogConsider renaming products to give them a kitsch, tongue-in-cheek element or collect a ‘favourites’ page filled with only festively coloured products. Look at all of your visible online pages as an extension of your business and really let your creativity reach its peak.

4. Theme Your Updates

 Everybody loves a fun and exciting tweet or update so during the end of October you might want to consider giving them all a spooky or Halloween-esque theme to tie them together. Another great thing about celebrating a holiday via social media is your ability to use hashtags to reach a wider audience.

During the week running up to the 31st, your newsfeeds will undoubtedly be filled with the people you follow and their plans. Use relevant and original hashtags to increase your viewership. While generic hashtags such as #halloween will reach more people your updates may also get lost in a sea of other users and businesses. By creating your own hashtag and linking it to engaging content you can reach out to your usual customers and build intrigue with other users which may end in the possibility of being shared.

5. Get Your Users Involved!

Like the previous step, it is really important to keep your users as excited about the holiday, and ultimately, your products. A great way to do this is to offer Halloween appropriate incentives or promotions. Many businesses organise themed photo competitions for their users as an opportunity to share images of their costumes, all linked through a hashtag personal to them. Why not encourage user-generated content? Have any of your followers got any great spooky jokes that they want to share? What faces are they carving into their pumpkins?

To wrap up…

This season is all about encouraging participation. Inject as much fun as you can into your own updates and offer your users the opportunity to get involved too!

What do you think about Halloween campaigns? Have you got any ideas for making one successful? Please share your comments below…


How to Increase Your Facebook SEO

Facebook: the biggest, most frequently used social media site in the world, famed for its ability to easily connect people with their friends and family. More and more businesses are adopting this platform as a way to reach out to their customers. Coupled with the ability to easily update any information and engage directly with its users it is essential that you spend some time optimising and employing your Facebook page’s SEO. In this article, we consider four ways to increase traffic and improve your Facebook SEO.

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1. Name Your Page Wisely

When deciding on the name of your Facebook page, you will need to be as concise and original as possible. Despite the temptation to stuff your title with as many high value generic keywords as possible, this approach will in fact damage your Page’s viral growth rate instead of improving your SEO. If your page title sounds too long or spammy, your users will either unfollow or block your content from their newsfeeds.   It is also important to keep your Facebook page’s name consistent. Use your business’s real name to make it as identifiable to the public as possible.

2. Optimise Your URL

Once you’ve gained 25 or more fans, you can apply for a username, or Facebook vanity URL. Here, you are given the opportunity to use your company name in your Facebook URL which acts as a more professional statement that’s easier for your customers to find you. Unfortunately, just using your company’s name, although more straightforward for the users looking for find you won’t be as effective for building SEO points. Consider adding an extra word to describe the business, such as ‘Web Design’, ‘Salon’ or ‘Restaurant’ after your original name to focus the search options made available.

3. Fill Up Your Info Page

The info page gives you a wider opportunity to include your keywords and links to your official homepage or other social media profiles. The fields available to complete will depend on the type of page you’re registered on.

Make your info page as casual and natural-sounding as possible. Your customers don’t want to read a long list of keywords, try to inject them seamlessly into the copy so that it’s easy to read. Don’t neglect the power of the info page.

SEO arrowsWith less than 75 characters viewable on your Facebook wall, it’s important that you fill in the ‘about’ field with the focal SEO points that will inform your customers about the primary purpose of your company. Minimise the need for too many keywords in this section and instead focus on a particular word which describes your main product or services, add your company’s name and a link to their website to create an efficient and precise explanation of what you can do for your customers.

4. Keywords. Keywords. Keywords.

While updating your Facebook statuses regularly will increase viewership and potential customers it won’t increase your visibility on a search engine. Whether you’re posting links to blog articles or company promotions, adding at least one relevant keyword will improve your SEO points. When sharing links to your website, for example, try to add a short sentence or two to serve as a brief description of why it would be valuable to read. Who knows, that one sentence may be enough to entice your subscribers to read on! Keywords aren’t just for Meta descriptions though, they can prove really useful for other uploaded content. When you add a photo to your Facebook page, even if it’s a promotional poster or new profile picture, add a brief caption describing it. If you want to extend your SEO even further, include a link to a page on your website as well, this is a great way of increasing traffic and closing the gap between being a follower and a customer.

To Wrap Up…

Keywords are your ally: treat them with the same care as your content. Mastering the art of incorporating them seamlessly into your status updates or ‘about’ information will give the illusion that they are unintentional, whereas a mighty list of very similar technical words can be boring and distracting. Keep them enthralled and the rest will follow.

Did you think about SEO when you were building your Facebook page? Do you have any tips to promote your profile? Please share your comments below…


How to Make your Email Marketing Remarkable

With more than half of businesses achieving 10% of their sales through email marketing, the value of email to drive sales is sometimes overlooked by the distraction of newer technologies. In this article, we consider ways to achieve the best from your email marketing campaigns.canstockphoto19117322

1. Easy Sign-Up

No one likes a complicated sign-up process. By incorporating your sign-up forms on your website homepage or social media profiles, customers are more likely to consider subscribing. Think about where your customers are active – are they looking at your company blog? Do they go straight to your business’ homepage?
Consider sending out an email to new subscribers telling them what to expect from your e-letters. Are you using your marketing campaigns to drive e-commerce sales or provide company updates for your customers? Try to give them an indication of the frequency in which you’ll be sending emails out – will you be giving your customers daily deals or weekly tips? This is your chance to impress them with you can offer; make the wording snappy and attractive to the reader so that they’ll continue subscribing.

2. Build Your Brand

Most people skim-read their email inbox before deciding what’s worth reading and what’s ready for the trash. Ensure that your email marketing campaigns fit your brand in the same way that your website and social media pages do. Think about customising the template you’re using to incorporate company colours and logos, this will promote the brand further as well as keeping it recognisable to existing customers. Keep the format simple by breaking up your content. Leaving plenty of white space on the page will separate large blocks of text, making it easily scannable, less distracting and more appealing to the reader.

Adding social media share buttons to your template which link to your other sites are a great way to inadvertently advertise your company or its services. If a customer thinks they know someone who could also benefit from what you’ve written about they can share it with them, potentially expanding your customer base and viewership.

3. Write What Your Customers Want to ReadComunicazione social

Like all forms of marketing, it’s important that the content remains engaging throughout and persuasive enough to drive sales without sounding too persistent. Clear and concise text that gives the customer all the information they need is key to great email campaigns.

Send content worth sharing with friends and family members. Many people expect to hear human voices when they open their inboxes so use a casual, informal voice that will boost your customer’s engagement.

35% of email recipients open emails based on the subject line. The subject line of an email campaign should be informative enough to describe what a customer should expect from the delivered content, but not so informative that they won’t need to read on. Be clever with your titles. Be intriguing. Are you advertising an upcoming event? Are you sharing an invaluable piece of advice? Make it obvious with what you’re trying to do otherwise they’ll send your campaign straight to the junk folder.

Try not to send emails just for the sake of doing so. If a customer receives an onslaught of mail from you without expecting it they will more than likely unsubscribe from the mailing list. Remember to keep as much of your content as relevant as possible.

4. Employ Super Segmentation

It’s all well and good to send out a campaign every week but are you targeting the right people? If you’ve got a promotion that’s only available in South Wales, why inform someone living in Somerset? It is essential that you segment your database properly so that your content goes to the most appropriate users.

Start small to begin with and decide upon the most suitable attribute for your business to split your emails into. An example of this strategy is to divide your customers according to gender, age or geographic location. Stretching this idea out to whether the user has accessed your website recently is also a great way to entice customers. If they’ve recently bought something or enquired about a service maybe they want information on something similar. A benefit of segmentation is that you will be able to craft compelling and interesting copy that speaks purely to your target audience.

By segmenting your email marketing database, your emails will become automatically more personal and engaging to your readers. Over time, as your campaigns continue, your users will come to realise that the content they are receiving from you is relevant to their interests and buying habits, helping you achieve better sales results

To Wrap Up…

If you’re looking to improve your email marketing it is crucial that you personalise your content to your users. Don’t be tempted to send out bulk emails if the content is only relevant to a fraction of your customers. Aim to make your campaigns inviting and immediately readable.

Are there any tips you have for making your email marketing remarkable? Please share your comments below…


How to Optimise Your Twitter Profile

Twitter has quickly become the go-to online platform for businesses to promote their services and interact directly with customers. I know it’s a lot of fun to spend time staying up to date with your favourite celebrities and commenting on the newest episode of Downton Abbey but the reality is that Twitter can be the Holy Grail of business marketing. In this article we consider 3 ways that you can optimise your profile to get the most for your business out of Twitter.

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1. Create an Identity

To make your Twitter profile as visible as possible it is imperative that you create an online identity which will appeal to your target audience.

I know this sounds like an obvious one, but it’s surprising how many organisations have Twitter profiles without relevant ‘avatars’ (profile pictures) or without a picture at all. You need to be able to make an impact straight away otherwise you’ll lose your potential customer’s attention. Using the pre-loaded, automatic ‘egg’ image will show your organisation as unprofessional and will not attract anyone. Instead, opt for an image of your logo, build your brand awareness and make yourself easily identifiable.

It’s also worth saying that you should keep your ‘handle’ (or what comes after the ‘@’ symbol) as close to your business’ actual name as possible so that you can be found effortlessly. Who knows who might be out there looking for your services?

A Twitter profile’s ‘Bio’ is a 160 character biography that will explain what it is that you do and the services that you provide. If you want to be searchable for specific things on Twitter, the words that you use in your ‘bio’ will act as keywords. With only 160 short characters it is essential that you clearly define who you are. Aim to achieve a perfect and concise description without sounding too sales-y.

2. Increase Visibility & Engage

So, you have a brilliant profile; a top class bio and your brand is everywhere, but how do you make sure everyone knows about your organisation? Think about how you can appeal to users. Try adding relevant hashtags to your posts so that your profile comes up during Twitter searches. Not only does this allow you to connect directly with potential customers but it enables them to find you. Be cautious when using hashtags though, although tweets with one or two hashtags tot up a 12% higher engagement rate than those without, using more than two can be a disaster for your visibility. Overusing hashtags will actually drop your engagement rate by 17%.

Build relationships with your followers by retweeting and replying to posts that you’ve been mentioned in. Make sure that all responses are relevant to what it is you are trying to portray. Prove that your business is worth being a part of.

Girl on Twitter Bird3. Increase Your Tweet Volume

Once you’ve engaged your potential customers you will need to keep them entertained or informed. Businesses thriving on social media sites do so because they are updating their content regularly. An easy way to make regular tweets without tiring yourself out is to dedicate a day to writing them and using a scheduler such as Buffer or Hootsuite to plan them. This means that you are able to respond more quickly to other users and still keep your followers entertained.

If your tweets become infrequent and boring, you may find yourself losing followers and therefore custom. Give yourself a pattern to tweet by; hashtags such as #tbt (throwback Thursday) are used on a number of social media platforms including Instagram and Facebook to show something funny or retro and are a regular weekly post that followers may look specifically for. Focus on news-based tweets for the beginning of the week and consider writing funnier or more entertaining tweets towards the end.

To Wrap Up…

To get the best out of your Twitter profile it’s important to use it in the most effective way. With only 140 characters it is imperative that you keep your tweets current and relevant. Optimise your profile to build a brand which is identifiable whilst giving your followers something interesting to read.

With approximately 500 million tweets sent every day, what will make yours stand out? Please share your comments below…