How to Increase Your Facebook SEO

Facebook: the biggest, most frequently used social media site in the world, famed for its ability to easily connect people with their friends and family. More and more businesses are adopting this platform as a way to reach out to their customers. Coupled with the ability to easily update any information and engage directly with its users it is essential that you spend some time optimising and employing your Facebook page’s SEO. In this article, we consider four ways to increase traffic and improve your Facebook SEO.

canstockphoto6710517

1. Name Your Page Wisely

When deciding on the name of your Facebook page, you will need to be as concise and original as possible. Despite the temptation to stuff your title with as many high value generic keywords as possible, this approach will in fact damage your Page’s viral growth rate instead of improving your SEO. If your page title sounds too long or spammy, your users will either unfollow or block your content from their newsfeeds.   It is also important to keep your Facebook page’s name consistent. Use your business’s real name to make it as identifiable to the public as possible.

2. Optimise Your URL

Once you’ve gained 25 or more fans, you can apply for a username, or Facebook vanity URL. Here, you are given the opportunity to use your company name in your Facebook URL which acts as a more professional statement that’s easier for your customers to find you. Unfortunately, just using your company’s name, although more straightforward for the users looking for find you won’t be as effective for building SEO points. Consider adding an extra word to describe the business, such as ‘Web Design’, ‘Salon’ or ‘Restaurant’ after your original name to focus the search options made available.

3. Fill Up Your Info Page

The info page gives you a wider opportunity to include your keywords and links to your official homepage or other social media profiles. The fields available to complete will depend on the type of page you’re registered on.

Make your info page as casual and natural-sounding as possible. Your customers don’t want to read a long list of keywords, try to inject them seamlessly into the copy so that it’s easy to read. Don’t neglect the power of the info page.

SEO arrowsWith less than 75 characters viewable on your Facebook wall, it’s important that you fill in the ‘about’ field with the focal SEO points that will inform your customers about the primary purpose of your company. Minimise the need for too many keywords in this section and instead focus on a particular word which describes your main product or services, add your company’s name and a link to their website to create an efficient and precise explanation of what you can do for your customers.

4. Keywords. Keywords. Keywords.

While updating your Facebook statuses regularly will increase viewership and potential customers it won’t increase your visibility on a search engine. Whether you’re posting links to blog articles or company promotions, adding at least one relevant keyword will improve your SEO points. When sharing links to your website, for example, try to add a short sentence or two to serve as a brief description of why it would be valuable to read. Who knows, that one sentence may be enough to entice your subscribers to read on! Keywords aren’t just for Meta descriptions though, they can prove really useful for other uploaded content. When you add a photo to your Facebook page, even if it’s a promotional poster or new profile picture, add a brief caption describing it. If you want to extend your SEO even further, include a link to a page on your website as well, this is a great way of increasing traffic and closing the gap between being a follower and a customer.

To Wrap Up…

Keywords are your ally: treat them with the same care as your content. Mastering the art of incorporating them seamlessly into your status updates or ‘about’ information will give the illusion that they are unintentional, whereas a mighty list of very similar technical words can be boring and distracting. Keep them enthralled and the rest will follow.

Did you think about SEO when you were building your Facebook page? Do you have any tips to promote your profile? Please share your comments below…


How to Make your Email Marketing Remarkable

With more than half of businesses achieving 10% of their sales through email marketing, the value of email to drive sales is sometimes overlooked by the distraction of newer technologies. In this article, we consider ways to achieve the best from your email marketing campaigns.canstockphoto19117322

1. Easy Sign-Up

No one likes a complicated sign-up process. By incorporating your sign-up forms on your website homepage or social media profiles, customers are more likely to consider subscribing. Think about where your customers are active – are they looking at your company blog? Do they go straight to your business’ homepage?
Consider sending out an email to new subscribers telling them what to expect from your e-letters. Are you using your marketing campaigns to drive e-commerce sales or provide company updates for your customers? Try to give them an indication of the frequency in which you’ll be sending emails out – will you be giving your customers daily deals or weekly tips? This is your chance to impress them with you can offer; make the wording snappy and attractive to the reader so that they’ll continue subscribing.

2. Build Your Brand

Most people skim-read their email inbox before deciding what’s worth reading and what’s ready for the trash. Ensure that your email marketing campaigns fit your brand in the same way that your website and social media pages do. Think about customising the template you’re using to incorporate company colours and logos, this will promote the brand further as well as keeping it recognisable to existing customers. Keep the format simple by breaking up your content. Leaving plenty of white space on the page will separate large blocks of text, making it easily scannable, less distracting and more appealing to the reader.

Adding social media share buttons to your template which link to your other sites are a great way to inadvertently advertise your company or its services. If a customer thinks they know someone who could also benefit from what you’ve written about they can share it with them, potentially expanding your customer base and viewership.

3. Write What Your Customers Want to ReadComunicazione social

Like all forms of marketing, it’s important that the content remains engaging throughout and persuasive enough to drive sales without sounding too persistent. Clear and concise text that gives the customer all the information they need is key to great email campaigns.

Send content worth sharing with friends and family members. Many people expect to hear human voices when they open their inboxes so use a casual, informal voice that will boost your customer’s engagement.

35% of email recipients open emails based on the subject line. The subject line of an email campaign should be informative enough to describe what a customer should expect from the delivered content, but not so informative that they won’t need to read on. Be clever with your titles. Be intriguing. Are you advertising an upcoming event? Are you sharing an invaluable piece of advice? Make it obvious with what you’re trying to do otherwise they’ll send your campaign straight to the junk folder.

Try not to send emails just for the sake of doing so. If a customer receives an onslaught of mail from you without expecting it they will more than likely unsubscribe from the mailing list. Remember to keep as much of your content as relevant as possible.

4. Employ Super Segmentation

It’s all well and good to send out a campaign every week but are you targeting the right people? If you’ve got a promotion that’s only available in South Wales, why inform someone living in Somerset? It is essential that you segment your database properly so that your content goes to the most appropriate users.

Start small to begin with and decide upon the most suitable attribute for your business to split your emails into. An example of this strategy is to divide your customers according to gender, age or geographic location. Stretching this idea out to whether the user has accessed your website recently is also a great way to entice customers. If they’ve recently bought something or enquired about a service maybe they want information on something similar. A benefit of segmentation is that you will be able to craft compelling and interesting copy that speaks purely to your target audience.

By segmenting your email marketing database, your emails will become automatically more personal and engaging to your readers. Over time, as your campaigns continue, your users will come to realise that the content they are receiving from you is relevant to their interests and buying habits, helping you achieve better sales results

To Wrap Up…

If you’re looking to improve your email marketing it is crucial that you personalise your content to your users. Don’t be tempted to send out bulk emails if the content is only relevant to a fraction of your customers. Aim to make your campaigns inviting and immediately readable.

Are there any tips you have for making your email marketing remarkable? Please share your comments below…


How to Optimise Your Twitter Profile

Twitter has quickly become the go-to online platform for businesses to promote their services and interact directly with customers. I know it’s a lot of fun to spend time staying up to date with your favourite celebrities and commenting on the newest episode of Downton Abbey but the reality is that Twitter can be the Holy Grail of business marketing. In this article we consider 3 ways that you can optimise your profile to get the most for your business out of Twitter.

Twitter bird

1. Create an Identity

To make your Twitter profile as visible as possible it is imperative that you create an online identity which will appeal to your target audience.

I know this sounds like an obvious one, but it’s surprising how many organisations have Twitter profiles without relevant ‘avatars’ (profile pictures) or without a picture at all. You need to be able to make an impact straight away otherwise you’ll lose your potential customer’s attention. Using the pre-loaded, automatic ‘egg’ image will show your organisation as unprofessional and will not attract anyone. Instead, opt for an image of your logo, build your brand awareness and make yourself easily identifiable.

It’s also worth saying that you should keep your ‘handle’ (or what comes after the ‘@’ symbol) as close to your business’ actual name as possible so that you can be found effortlessly. Who knows who might be out there looking for your services?

A Twitter profile’s ‘Bio’ is a 160 character biography that will explain what it is that you do and the services that you provide. If you want to be searchable for specific things on Twitter, the words that you use in your ‘bio’ will act as keywords. With only 160 short characters it is essential that you clearly define who you are. Aim to achieve a perfect and concise description without sounding too sales-y.

2. Increase Visibility & Engage

So, you have a brilliant profile; a top class bio and your brand is everywhere, but how do you make sure everyone knows about your organisation? Think about how you can appeal to users. Try adding relevant hashtags to your posts so that your profile comes up during Twitter searches. Not only does this allow you to connect directly with potential customers but it enables them to find you. Be cautious when using hashtags though, although tweets with one or two hashtags tot up a 12% higher engagement rate than those without, using more than two can be a disaster for your visibility. Overusing hashtags will actually drop your engagement rate by 17%.

Build relationships with your followers by retweeting and replying to posts that you’ve been mentioned in. Make sure that all responses are relevant to what it is you are trying to portray. Prove that your business is worth being a part of.

Girl on Twitter Bird3. Increase Your Tweet Volume

Once you’ve engaged your potential customers you will need to keep them entertained or informed. Businesses thriving on social media sites do so because they are updating their content regularly. An easy way to make regular tweets without tiring yourself out is to dedicate a day to writing them and using a scheduler such as Buffer or Hootsuite to plan them. This means that you are able to respond more quickly to other users and still keep your followers entertained.

If your tweets become infrequent and boring, you may find yourself losing followers and therefore custom. Give yourself a pattern to tweet by; hashtags such as #tbt (throwback Thursday) are used on a number of social media platforms including Instagram and Facebook to show something funny or retro and are a regular weekly post that followers may look specifically for. Focus on news-based tweets for the beginning of the week and consider writing funnier or more entertaining tweets towards the end.

To Wrap Up…

To get the best out of your Twitter profile it’s important to use it in the most effective way. With only 140 characters it is imperative that you keep your tweets current and relevant. Optimise your profile to build a brand which is identifiable whilst giving your followers something interesting to read.

With approximately 500 million tweets sent every day, what will make yours stand out? Please share your comments below…


How to Write a Blog Worth Reading

Approximately 175,000 blogs are added to the web on a daily basis proving that blogging is still a huge way to get noticed online. But with so many available out there, how do you make sure that your blog is the one worth reading? In this article, we consider four ways to improve your content and engage your audience.Laptop media

1. Consider Your Audience

Before you even start thinking about your first post it’s important to think about who you want to read your blog. Will you be targeting people of a certain profession? If so will you be using specific technical language or jargon that might not be easily understandable to those out of the loop? Or will you be writing a more general blog for someone who might just be viewing your blog, interested in your title? By deciding on the kind of demographic that you’re writing for you will be able to narrow down all aspects to create the optimum content for your readers.

2. Clever Content

Something that will keep your readers coming back for more is your content. Well-written, valuable content about something relevant to your readership will keep them engaged and likely to get involved with this conversation that you have opened up online.

Create a unique voice that it is personal to your blog. Make your sentences short and simple, easy to read and understand. Keep it conversational with your readers, informal and personal enough for them to
feel like you’re directing what you’re saying to them. Inject some of your personality into the main body of the text to keep their attention.

3. Imaginative Images

Articles with an image included get 94% more views than those without. Apart from the engagement value, content automatically becomes more interesting when there’s something there to break up the text. In an age where people are more likely to skim than read the entire thing, separating content with images and subheadings will enable it to be more reader friendly and keep their attention throughout.

Untidy, messy desk - overwork concept

4. Boost User Engagement

The whole point of a blog is to interact with who’s reading it. If you don’t boost engagement on your blog, visitors won’t return a second time and your bounce rate – the percentage of visitors who leave your site after only having looked at one page – will be high and Google won’t be too pleased to advertise you.

Blog’s who have disabled comments make it really difficult to develop a dialogue with their readers. Utilising the comment feature will help you get valuable feedback on your posts as well as the ability to speak to the people who are regularly reading your content.

Connecting your blog to your other social media outlets, such as Facebook, Twitter or Youtube, will enable your readers to engage with you on different platforms. Advertising your pages on these other platforms will also increase the traffic to your sites and maybe even increase your follower numbers in the process.

Finally, optimise your blog’s layout and design so that it is clear enough to be read on mobile devices as well as a desktop. Steer clear from filling your pages with unnecessary widgets and frilly features and use a unique layout unlike the few pre-installed templates that thousands of other users will be deploying.

To Wrap Up…

Give your readers something that they want to read; that they feel would be beneficial to them in some way. If you’re writing a blog about a specific subject keep it relevant enough to keep their attention. Keep your content engaging and leave them wanting more.

Have any more ideas for making your blog worth reading? Please share your comments below…