Appearing On the Google Network
Once you register your business with Google’s My Business portal, your business is officially added to the Google network. This includes Google Search, Google Maps and Google+. With Google topping the list of the world’s most popular search engine, having your business information on their network means you’ll be front and centre when potential customers are performing a search or even using Google’s own social network. Your business will also appear in Google Maps—a valuable alternative to written directions or word of mouth.
Correct Business Information
For potential customers, when searching for a business, having access to the correct and up-to-date information can mean the difference between …
Digital remarketing, also known as retargeting, is one of the most powerful tools anyone can have in their digital marketing strategy; yet there is still some resistance to using this method of converting leads into sales. Some critics of this spectacularly successful strategy claim that remarketing is intrusive, but results suggest that it is regarded by consumers as quite the opposite.
Google suggest that 90% of visitors to product websites move on without completing a purchase. The reasons for this will be various, but some may be that the product’s home page did not provide sufficient information, or lost the viewer’s interest too quickly. Remarketing addresses the reasons for potential customers not completing purchase on initial visit. Repeated exposure to advertising material, based on the viewer’s previous browsing habits, often results in customers making a purchase.
Remarketing advertisements are not unwanted as they relate to something that a potential customer has previously viewed. They are very much custom-created to fit in with an individual’s browsing habits and shopping preferences, and are therefore often more welcome than some would anticipate. The repetition of advertising about a product helps the potential customer to become familiar with it over time, thus decreasing the …
Social media is big. Really big. So big that unless you have lived under a rock for the last few years it is impossible not to notice it.
This year a study discovered that in 2016 there was about 2 billion users of social media. With numbers like that it is no surprise that nearly all companies dealing directly with customers or other businesses seek to engage their target audiences using social media tools. However, despite more and more people signing up to and using social networks it is still a difficult challenge for companies to connect with the people they want to get their messages to.
Only a few years ago companies spent very little on social media advertising as it was relatively easy to reach out from Facebook or Twitter and build an audience of followers. But times have changed and now without investing heavily in social advertising it is increasingly unlikely a brand will get noticed at all in the enormous and rapidly growing fields of social media.
If anything, 2016 has shown us that the future is nearly impossible to predict and things can change rapidly. So, what could be in store for the future of …
The online business landscape has shifted dramatically over the last few years. Where once the mighty Google was the 800lb gorilla when it came to generating traffic, it is now in the social media space that much of the online population can be found. Although there are many different social platforms from Twitter to Snapchat, each with their own advantages and demographics, the one big player that can’t be ignored is Facebook, with its well-over 1bn actively monthly users.
The Facebook advertising system offers a quick way to tap into this huge market – but placing your advertising on Facebook offers many other benefits beyond the sheer scale of its reach.
It’s estimated that nearly three quarters of Facebook users access the site using a mobile device, whether this be a smartphone or a tablet. Apart from representing a huge market, being able to target a large mobile audience has many benefits, not least the fact that mobile Facebook users are often killing time in situations such as a morning commute. This means that they represent something of a captive audience, and can be highly receptive to a compelling message delivered direct to their device.