Google’s new One Channel

Earlier this month, Google unveiled the all-new Youtube One Channel. The new Youtube One Channel brings in a new video marketing strategy for users and a refined layout. Youtube now focuses on having users build a progressive and cohesive channel to expand your audience. After running several beta tests and garnering feedback from partners and creators, Google launched the One Channel upgrade for all youtube channels to opt in if they desired.

The redesign aims to improve channel layout across all browsers and help channels convert visitors into subscribers with a more customized video organization and playlist strategy. With other data devices such a smarthphones and tablets continuing to grow in popularity, the new look is designed for optimal viewing on all devices and browsers. Youtube One Channel seeks to improve channels’ convertibility and specifically targets an improved space for businesses.

To optimize your channel’s success with the new design, Youtube recommends creating a channel branding trailer, memorable channel art and organizing your channel’s videos/content. Try out the new Youtube.com/onechannel and opt in if it fits your needs.

Things to do to Win at SEO

The proper implementation of SEO in an online advertising campaign can ultimately determine the success or failure of a business. Therefore, let us examine four key points that can help guarantee continued marketing success.

Create Relevant Content

Content creation is the key to capturing the audience´s attention. It must be emphasised that this is more than static text but should rather include up-to-date blogs, interesting infographics and even lively flash presentations.

Social Media

Social media is the marketing medium of the future, and the exposure that a business can receive cannot be ignored. By establishing an online presence across multiple platforms, a business can understand the real-time needs of its audience and address any concerns as they arise.

Foster Relationships

Client feedback and engagement it essential to ascertain the effectiveness of a certain marketing campaign as well as to keep existing clients satisfied. This “personal touch” can go a very long way.

Link Building

As exposure is key, a business should endeavour to build relevant links to further its online presence and search engine rankings. The more individuals are aware of a product, the higher the chances they will take an active interest.

Places on your landing page where people lose interest

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There is one golden rule of keeping people interested once they have reached your landing page: simplicity. Nothing else matters as much as that one word. Here are some tips on how to keep your landing page simple and in doing so, keep your visitors interested.

1) Headline and introduction
Introducing your site needs three sentences maximum. Keep it entertaining but short. Facebook used to have two sentences. Google has none. Follow their lead.

2) Getting around
Navigating your site needs to be an easy experience. If people have to think once about navigation, you’re doing it wrong.

3) Ending your introduction
End by thanking the customer or client for visiting. This can be as simple as one sentence and is a great bottom-of-the-page finisher.

4) Make it personal
That means no meaningless filler, no corporate buzzwords and no wasted words. Treat the landing page viewer like a person. Often said and even more often ignored.

5) Brevity
All you need to do is state your message, your ethos, who you are, what you do and how you do it. Anything more than that is wasting the viewers time and losing their interest.

Make your landing page interesting, make it clear and above all keep it simple.

Be Patient when it comes to SEO

SEO, as in life, is not about quantity – it’s about quality. There are many things in life you can buy in bulk but you choose to buy the small quality item because you know you can trust it. Likewise with SEO a single quality link can be worth more than 150 non-quality links. One most beware of companies that develop hundreds of useless links every month.

As with every business, whether it’s a restaurant or a pub you always need to be on top. Likewise with SEO you want to reach the No.1 position in the search engines (particularly Google in the UK) for your type of business. However, getting to the number 1 position doesn’t mean you stop. Does a restaurateur cease cooking fine food or serving the best wines in the hospitality sector because he has achieved 5 stars? Of course not as he has to maintain his quality! The same goes for SEO as once you get number 1 you must maintain this position so other companies do not rise above you.

Finally, one of life’s most important quotes is slow and steady wins the race. Remember when performing SEO, it is a gradual and steady process. There is no point in spending thousands of pounds on hundreds of links and then getting penalised by Google. You must give Google the impression that this is done naturally.

Thanks for reading our article and remember:

•   It’s not all about mass link development
•    Maintenance is ongoing
•    Slow and steady wins the race
•    Make it look natural!