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Tips for Optimising YouTube Videos

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For anyone who has ever posted a video online, the goal has likely been the same—get as many views as possible. Whether it’s a video embedded on your businesses website or directly to video sites like YouTube or Vimeo, the hope is to spread that message as far as it can possibly reach. It’s not enough for the video to just be good, however; even great content can get lost in the shuffle. For your video to be seen by the masses, it’s crucial to optimise it for a higher search engine result and that includes a number of different approaches.
Include SEO keywords in the description and title

Google can’t tell what your video is about just by uploading it. In order for it to appear on a SERP, you have to provide a description that will help the search engine sort it accordingly. The more accurate the description, of course, the better the results will be. When you’re writing it, be sure to include important keywords, especially ones you think others may use to find a video such as yours. Even including them in the title will go a long

Why First Impressions Matter with Websites

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Today’s world of internet marketing and commerce is super fast, and so is the speed with which potential customers make decisions about a website. Whatever its purpose a website needs to make a good impression immediately. Here are some ideas on how to do it:

1. Get instant appeal 
A landing page should open as fast as possible with as clear and uncomplicated a layout as possible without losing attractive qualities. That means fast. There are tools available that will track the speed with which a page opens and provide analysis. Synergy is the interaction between constituent parts that add up to more than all of them put together. Make sure all elements of the landing page work together to create a great first impression and don’t rely on one element alone.

2. Important information first
Statistics show that most viewers look first at information displayed above the centre and to the left of a page. This is where important and attractive information should be placed. Secondary information, links and advertising should go elsewhere.

3. Be clear
If someone has found your webpage it is likely they are looking for something you can offer. Be clear on your …

How a video can help your business

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If you are looking for the most effective ways to grow your business and sell your products or services, consider creating promotional videos online. Video marketing has numerous advantages and is a great way to promote your brand. Here are some of these advantages:

Videos increase sales and conversions
Creating videos can make you money. What you need to do is include a service or product in your video and publish it on the landing page. This strategy will boost conversions by as much as 80 per cent. Videos can also lead to direct sales as according to the research by Internet marketers, up to 70 per cent of people who watched a promotional video about a product subsequently purchased it. Keep in mind that your video must be relevant to the product or service you are offering and contain engaging pictures to help your business.

Videos create trust
Building trust with your potential customers is the foundation of sales. This strategy should be a top priority for any business owner. The main idea with video marketing is to build trust and create long-term relationships with prospective customers. If you already know …

Benefits of Remarketing

Business, Technology, Internet and network concept. Young businessman shows the word: Remarketing

Re-marketing (sometimes also referred to as re-targeting) is one of the most powerful digital marketing tools available. With internet-based shopping and research dominating the marketing world today, it is essential that re-marketing becomes a feature of everyone’s digital marketing strategy, regardless of how large or small their business may be.

How does re-marketing work? In very simple terms it shows potential customers repeated advertisements about products that they have already viewed when browsing the internet. Given that Google have said that 90% of those viewing products on websites move on without making a purchase, the implications for this are huge, especially given that it is an accepted fact that most internet shoppers will view a product more than once before completing a purchase. The reasons for this will vary from person to person, but some of the reasons include the enormity of the internet-based market place. Potential buyers may like the look and price of a product but will usually shop around for the best deal; this means leaving the original website upon which they landed and visiting what can be a large number of other sites, resulting in boredom and attention thresholds being crossed. This means a greatly decreased …