Using Google Plus for Your Business’ Internal Communications

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Communication in business is fundamental, and there are various ways to facilitate it. Google Plus is one of the platforms that companies use nowadays for their internal communications. A lot of people know about Google+ and know it’s an incredible social platform, but its functioning goes beyond that. Employees of a company must find a way to communicate with one another. There are some motivations why Google Plus is a good alternative for that.

It’s Free

The market is not short of tools for business communications. As a matter of fact, there are so many options that picking just one is nearly impossible. However, most of these tools require money. Businesses have to pay for packages to get the features they need. Google Plus offer users an incredible platform at no cost. As a company, you can certainly appreciate that.

Multiple Features

Google Plus comes with numerous features that are built-in. Business communication is not just about interactions. People look for so much more when picking a communication tool. For instance, there is an event calendar that you can use for better organisation. There are other features like Hangouts and Collections that you can benefit from.

Hangouts

Hangouts on Google Plus allow people to communicate through video. If a company has people in remote locations, they can talk to their colleagues using hangouts. The feature is perfect for an enterprise that has telecommuting workers. The employees at home can chat through video and do their work. Just because someone is not in the office does not mean they cannot attend a conference meeting thanks to Google Plus.

Simpler Organisation

Organization is one of Google Plus many blessings. When using regular e-mail for internal communications, it may be hard to keep track of conversations and sort out emails from different people. With Google+, there is the option of having different ‘circles’. It is a good way to categorise the people communicate with. Employees have an easier time when they keep conversations to specific circles.

Sharing

Sharing of information can help a company thrive. The cohesion in a business will depend on how well people share relevant information. With Google Plus, everything is easier because there are sharing options on the platform. If colleagues want to get updates on certain posts, all they have to do is +1. It makes it less stressful to find information that is useful to the execution of duties.

Communication Anywhere

Google+ is available on multiple devices. Even someone using a mobile phone can access the tool. It makes it convenient for everyone because workers can communicate from anywhere they are. If you own a Google account, then you can start using your Google+. With this tool, there is no need for people to stay out of the loop even when they are away from the office.

Do you use Google Plus within your business? Please leave your comments below…


A Beginner’s Guide to Affiliate Marketing

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Affiliate marketing allows people to promote and sell products online. This is an easy way to generate traffic towards a blog or website. The basic concept of signing up for this network is to find products within your niche. Here is a beginner’s guide to affiliate marketing and what you need to know to get started.

Benefits of affiliating

For publishers, affiliate marketing offers many benefits. It generates additional revenue and boosts association through selected ads. For advertisers, affiliating is a great way to promote products and services. Your efforts are rewarded with a commission payment for every referral or sale. This type of marketing strategy is highly cost-effective and scalable.

How can you become an affiliate?

You can either join this network through an advertiser’s website or accept new members onto a programme. If you choose to sign up with a few advertisers, they can advise you on how to select the right brands to promote.

Choosing the right products

When you are first starting out, you may become inundated with different products for advertising. It is best to do a little research on these products before promoting them. If you wish to reach out to a large market, you can expand your product base and offer a variety of lead generating links. However, don’t overdo it. Try and stick with a couple of items that you want to promote. Find out which products are selling the most by clicking on ‘Network Earnings’ and checking the statistics.

Use hoplinks

When you place hoplinks on your website, online readers will know that you’re trying to sell them a product. This is the best way to keep your website looking professional, without giving people a hard sales pitch. You can also use anchor text linking tools that allow you to include certain keywords. For example, if you’re trying to sell an anti-wrinkle cream, you can add the hoplink to ‘Anti-wrinkle cream’ so when the keywords are clicked by the reader, they are taken directly to the product page.

Promote your passion

If you don’t care about the product you want to promote, why make the effort. Any products or services that you are going to advertise must be relevant to your interests and the target market. It is worth taking the time to get to know the kinds of products that will work best for you. To generate sales successfully, write informative articles about the product you are promoting. Promoting your passion will pay off in the long term, especially if you implement the above tips.

Are you considering affiliate marketing for your business? Please leave your comments below…


How to Grow Your Business on LinkedIn

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LinkedIn is one of the world’s largest social media sites with millions of professionals under one roof. Businesses can easily target the right people to build brand advocates and gain followers. If you want to use LinkedIn to grow your business, here are some effective methods to try.

Convert your existing customers into followers

Your existing customers already know about the service or product you offer. Through LinkedIn, you can give them an opportunity to share their positive experiences by following your Company Page. Link your page into the forums and create a company blog to quickly capture the prospective customers who visit your website.

Complete your profile without overexposing your identity

Your business profile shouldn’t consist of old or irrelevant information about your brand. Make sure you include current details of what you’re doing now such as where you’ve worked and what you do in your role. No-one wants to know when your birthday is or what your hobbies are when they review your company profile.

Make quality connections

Before you send a potential customer a request to connect, make sure you check their profile first to see if they are legitimate. Look for a professional photo and at least 100 connections with a summary of their job history. If you don’t take the time to get to know your connections, the chances are you will connect with people who won’t use LinkedIn very often and they will never respond to you. Always target those who have a high number of connections. This will result in your business expanding further as you can connect with a larger network of people and build long-term relationships. If a potential customer indicates that they are interested in a certain kind of content, you can send them an invitation using their email. Just be careful to target the right types of LinkedIn users with high subscription rates and titles.

Take advantage of advanced search

To generate sales, you need to know how to find your customer. LinkedIn allows businesses to use the advance search feature to filter results by company size, demographic, position, and industry. This feature saves you a lot of time as you won’t have to manually look up your potential customers’ names. If your budget can stretch a little further, you might want to consider signing up for the premium option in order to find even more people on LinkedIn.

By following the above tips, you will soon be able to expand your connections through LinkedIn and get more customers.

Will you be using LinkedIn this year to boost your content marketing strategy? Please leave your comments below…


Why Should You Be Using Instagram Marketing?

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When it comes to using Internet marketing for your business, there always seems be a new platform that comes on the horizon. Right now, everyone is talking about Instagram as the next best thing. This social media site has already reached 150 million users worldwide, and it’s easy to see why. Small and large businesses can use this platform to quickly gain visibility and reach their target audience. Here are some reasons why you should be using Instagram marketing for your business.

Your Instagram profiles can reach a wider market

In addition to the mobile app, users can also have a web presence through Instagram. This platform is available on iPhone and Android devices and provides a great collage that allows your audience to get a better idea about your business. Instagram lets you promote anything from products to services and conferences.

You can engage your target market with contests

Instagram is one of the most popular social media platforms for photo contests. You can easily create a contest-specific hashtag and ask your audience to use it when they submit their entries. Once the pictures are tagged, ask people to vote for their favourite photos before picking a winner. The main thing to remember is to post engaging contests that keep your audience interested. It is also a good idea to create contests to remind your followers why they should be following your brand – whether that’s to offer them exclusive content or prizes.

Instagram lets you enhance your branding

One of the reasons why Instagram has become so popular for businesses is the ability to edit images to convey emotions. This is done through filtering which you can use to enhance the images that relate to your branding. If your business is somewhat modern, you can use filters that highlight colourful images. Likewise, if your brand has a vintage focus, there are filters that allow you to add antique effects.

It’s not just for product-based businesses

You can share images of any project that you are working on as well as your clients’ locations, your workplace, and any other aspect of your business. In fact, everything you do can easily be documented through pictures. All you have to do is find creative ways such as short videos or make announcements to showcase your brand.

Track your analytics

Although there are no apps that let you track your data with Instagram, the site still allows you to monitor your posting times and keep track of your gained and lost followers. Knowing your analytics is extremely important when it comes to using them as part of your social media campaign.

Are you thinking about embarking on Instagram marketing? Please leave your comments below..