Tips for Awesome Affiliate Marketing Strategies

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If you are new to affiliate marketing or have been at it for a while but not having much success, then there are things you can do that might help make your marketing efforts yield more results. Affiliate marketing (in case you were wondering) is a referral program that pays commission to people who successfully get others to buy company products online. It has become quite a popular and cost effective strategy and it offers a potential source of income for website and blog owners. But there are certain things that need to be done in order to be successful.

Find Your Niche

Finding the right niche market for your business is one of the most fundamental building blocks for success. If you are not interested or passionate about the product you are marketing, then you will have little interest persuading others to but the product.

Choose Your Affiliate Program Carefully

It is important to choose the right program to join. How do you which is the right one? Ask the following questions: Does the program pay the levels of commission you want? Is the manager of the affiliate program accessible and approachable? Would you purchase the products of the company for yourself? Your answer to each of these questions will determine whether or not the program is right for you.

Keep Your Operational Costs to the Minimum

Ideally you should not be spending any money at all in your campaign efforts. Utilize free blogging platforms like WordPress, and avoid advertising on your site.

Focus on Content

Writing good content should be your main focus. This is what will generate traffic, but it will also generate trust among your followers. That way, whatever products you recommend will result in more sales.

Use Coupons

Coupons are a great way to encourage visitors to your site, especially those who are thrifty. Companies will always look for ways to entice potential customers, and coupons are one of them. If you have coupons available on your site, this will certainly attract more visitors and successful referrals.

Product Reviews

If you know the product you wish to promote, then product reviews are a great way to encourage others to buy. If you provide a steady flow of information on your website or blog on certain products, then customers will be able to make more informed decisions about what they are buying. Talk about the pros and cons of the product in an honest and open way.

Be Open About Your Affiliation

Whenever you are promoting a product, always be open about the fact that you are part of an affiliation program. Tempting as it may be to hide this, it would serve you better in the long run since your followers know what your intentions are.

Do you have any tips for affiliate marketing strategies? Please leave your comments below…

What Makes an Effective Hashtag?

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Hashtags have quickly become an essential part of effective social media marketing. But, attracting interest on social media through a hashtag is not as simple as it may seen. Here are some tips on how to ensure that your hashtag stands out.

Be Unique

For many, hashtags are a useful way of increasing awareness of their brand or their product. Consequently, hashtags can be important for an author trying to sell a book to a major company looking to draw attention to itself and its new product. Choosing a hashtag that is unique is normally preferable, as choosing a common hashtag can make it difficult to get your voice heard.

The Importance Of Clarity

A hashtag shouldn’t be too vague either, but should be something that the people who view it will clearly understand. It should be something, too, that is appealing enough for people to feel inclined to use in their own social media posts. Don’t overuse any hashtag, though, as it can seem like a desperate attempt to get people to look at your posts. Equally, avoid bombarding people with too may different promotions. Having a new hashtag for a new promotion every week can reduce your impact rather than have the desired effect.

Keep It Short

Check through your hashtag, so that it can only mean what it’s supposed to mean. When a number of words are used to form a hashtag it may contain another meaning, but one which you hadn’t intended. It’s also best to keep any hashtag fairly short, as, on Twitter in particular, space is precious because of the 140 characters limit. In addition, a hashtag is more likely to be used by others if it’s not too long.

Do Some Research

Researching hashtags will help you to gain an understanding of what hashtags are already in use. Then you won’t end up using a hashtag that is so popular that your promotion will sink without a trace. Also ensure that you time the launch of your hashtag correctly. As an example, don’t use a hashtag to launch an event on the day it takes place, but build up to it in the week leading up to it. If the timing isn’t right, then the hashtag, however brilliant it might be, just won’t create enough interest in your event.

Do you utilise hashtags tin your social media strategy? Please leave your comments below…

How to Boost Your Google Plus Page

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Having a good Google+ page can really help with your businesses’>SEO (Search Engine Optimisation) score also, key to getting you onto the holy grail of the first page of results for Google.
Below are some simple tips to spruce up your Google+ page.

1. Be Active

Google rewards pages that post, so it is important to be active. Make your page the place that people want to go to for updates. The more you post the more often you will appear on google pages meaning that your audience will be able to find you and engage with you easily.

2. Be Relevant

Make sure your posts are relevant to your audience and not just content for the sake of content, with Google can actually frown upon. Tag your content with keywords, something that Google encourages and will push you up their rankings. Having smart, relevant content is a sure-fire way to get customers coming back to your page time and time again.

3. Be Focused

Find out what your specific audience is looking for and hone in on that. Google+ is built on authentic engagement with audiences so once you find your niche make sure to focus in on it and engage with that specific audience. As other people interact within those Google+ circles your own audience will grow with it, once you maintain that focus.

4. Be the Face

People engage with people first, they want to know a story, don’t be afraid to put yourself out their and be the face of the company, it is what communities and circles want. Receiving a message from the face of the company encourages people to engage and allows them to feel they are really being listened to. Communities don’t want to engage with faceless entities. Never shy away from your own story.

5. Be Decisive

If a strategy isn’t working, change it. With the amount of information out there it is easy to fall behind so if you find you aren’t getting your results learn to pivot and be adaptable to change. No company is ever the finished project, find what works for your audience and hone in on those specifics. If something isn’t having the desired effect cut and move on, it is important to be decisive and stick with them.

Do you use Google Plus as a part of your social media marketing strategy? Please leave your comments below…google+ keyboard

Top Tips for Publishing SEO-Friendly Blog Posts

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Blog posts can be interesting and powerful marketing tools to capture a certain target audience. They are highly engaging and are often fun to write. However, there is a misconception amongst beginners that simply writing about a relevant topic will automatically generate inbound hits and subscribers. In truth, there is a very real science to blog writing. Let us look at some sure-fire tips that will help you capture and maintain your audience.

These are handful of easy ways to increase the rankings of SEO-friendly blog posts. In the world of the modern search engine, exposure and content are both key and each needs to be taken very seriously.

Research Your Keywords

In terms of SEO, knowing which keywords are the most popular is the first and most fundamental concern. What are others talking about and how can you insert these terms into your blog? The keyword tool provided by Google is an excellent place to begin. Let us also recall that not only will rankings depend upon the correct choice of keywords, but that the most important term should be included as close to the beginning of the title as possible.

Ensure Readability

Another common error novices fall victim to is that the blog itself is not easy to read. Paragraphs should generally be no longer than four or five sentences. Headers utilising H2 and H3 tags will cause a search engine to recognise the overall theme of the page. They will then use these tags to identify the topic and rank it accordingly. However, subtitles are an excellent way to break up what may otherwise have been a page laden with text. If your blog is visually palatable to the visitor, he or she is more likely to read the entire post.

Check Your Length and Keyword Density

It should be mentioned that Google algorithms tend to favour longer texts. However, the needs of the human reader also should be kept in mind. A blog should be no shorter than 300 words and no longer than 700 words. A visitor who encounters an exorbitantly lengthy text is less likely to finish reading and they may very well ignore the blog post altogether.

Engage with Pictures

Images are an excellent way to capture the attention of the reader and they can provide some helpful SEO benefits. Still, inserting a picture within the post is not enough. Keywords or key phrases need to be placed within the “ALT” text. This will help Google to understand the content of the article better (much like the previously mentioned H2 and H3 headers). The only difference is that the reader will not be able to see these tags; the will simply view the image.

Are you using blogging in your content marketing strategy? Please leave your comments below…