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Tips That Can Improve Your Online Marketing

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Regardless of the size of your business, an effective online marketing strategy is essential in the modern age. In fact, research from Regalix suggests that 86 percent of businesses plan to increase their marketing budget this year, with video content, SEO, PPC and social media all ranking high on the list of priorities.

However, the current online marketing landscape presents robust challenges. For instance, it is estimated that 200 million internet users now have ad-blocking software installed, while click-through rates for both display ads and emails are falling year on year. With this in mind, here are some top tips to improve your online marketing.

1. Mobile optimisation is now essential. Marketing experts have been hammering this point for years, but Google searches originating from mobile devices have now overtaken those from desktop computers for the first time. This means that your website and advertising methods should be designed with mobile users as a top priority.

2. You should set up your local Google+ page. Doing so can bring about a number of benefits, especially for businesses where local custom is important. Make sure you include your business’ address, phone number and other contact information so that you appear in local search results and on Google Maps.

3. Get the most from your text ads. Target specific high-value keywords and include a strong call to action. Make sure text ads are also optimised based on the website, as Google, Yahoo! and Bing all use different formats.

4. Do not neglect social media. Sites like Facebook and Twitter are great for building a wider audience, but social media users have high expectations of businesses. Reply to any queries or complaints quickly, take care with what you post and implement a company-wide social media policy to avoid PR disasters. Social media is also a great place to experiment with video content, but keep it short and to the point.

5. Content is still king. While ad-blocking and email scepticism provide challenges, content marketing is still extremely effective – at least when it is done correctly. The key is to provide genuinely useful content, which relates to your business, addresses customers’ needs, wants or concerns, and which can be shared on social media.

6. Facilitate good reviews. Sites like Yelp are becoming more important, as review scores now appear in local search results and play a role in search engine rankings. Encourage customers to leave honest feedback on those sites, but go out of your way to make sure their experience is a good one, so that you rack up positive reviews.

7. Measure your marketing results. Failure to do so can mean leaving ineffective campaigns running too long, which can be costly. Use call-tracking to measure calls that have come from click-to-call extensions, track how many hits and shares your content generates and monitor the response to social media posts to pick up on any trends.


The Importance of Link Building

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There are now hundreds of ways you can improve your online visibility thanks to strategies such as content marketing, PPC, and social media, to name a few. But did you know that link building is one of the biggest aspects of search engine optimisation? In this guide, you can learn all about link building and its importance for your website.

What exactly is link building and why is it so important?

Building links relates to writing quality articles and using them in getting links to your website. It is the process of building inbound links for a blog or website through search engine optimisation. Without the right keywords, it will be impossible to gain high ranking on popular search engines. If you want your brand to compete and thrive on the Internet, you will need to come up with a high number of inbound links in order to determine your Google page rank.

What are the benefits of link building?

Once you have launched your website, it’s always advisable to start working on link building so that your website can gain more exposure on search results. Link building will not only give your blog more visibility, but it means that your website will be admired as an informative resource. This can easily be done through writing relevant and quality articles. Remember that your published articles should be relevant to the keywords and provide readers with informative content. As link building is an important part of SEO, it helps your website receive traffic and get indexed in search results.

How to get other websites link to yours

There are a number of strategies you can use to get external sites to link to yours. This can be done through press release and news submissions to online directories, getting your product reviews by bloggers, or getting your followers to link to your website. Keep in mind that building quality content takes time and you will need to hire good copywriters who are willing to dedicate many hours to promoting your product or service.

There is no doubt that if you work on getting high-quality links to your site, it will not only rank better but it will also get more traffic. However, your focus should be mainly on quality rather than quantity as Google has become more advanced in filtering out low-quality links. If your links are high-quality, they will directly impact search engine optimisation and ultimately, you’ll end up benefiting in the long run.


8 Reasons your business needs a professional website

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While most businesses have websites these days, not all are of the same quality. Many are spam-ridden eyesores that have visitors heading straight back out the virtual door vowing never to return. A professional business website, by contrast, is one that is designed to offer visitors a pleasant experience and to enhance the business in a variety of ways. Here are just eight reasons why your business needs a professional website.

1. Enhance your business reputation
Professionally designed business websites sites present useful information on pages that are clearly laid out, easy to navigate and are visually attractive. Visitors can easily find what they’re looking for, and they gain a positive impression not only of your website but also of your business as a whole.

2. Increase your visibility
A professional website increases the visibility of your business because it will have been made ‘search-engine friendly’. In other words, search engines, ‘seeing’ the professional quality of the website’s content and structure, will rank it high in search results in response to relevant searches. The result is far more potential customers.

3. Economy
Unless you’re very knowledgeable in the field of commercial website design, making your own site in order to save money, can, in fact, have the opposite result. A professionally designed website obviously costs more to begin with, but once it’s up and running smoothly, the added quality and robust construction will result in smooth operation and increased profits.

4. Round the clock access
Visitors and existing customers can reach your website from anywhere at any time. Even if you and any staff are currently unavailable, a professional website can handle many common queries and even financial transactions without a hitch.

5. Increase customer satisfaction
A professional website designer will ensure that your expertise is made obvious. FAQ pages and ‘Handy Hints’ sections will keep visitors engaged, increase your trustworthiness and also increase the likelihood of visitors becoming customers.

6. Reach out to customers
Well-managed email lists and newsletters can be set up and enable you to keep existing customers up to date on new products or services as well as general news within your particular industry.

7. Expand your business activities
Depending on the nature of your business, you can offer goods or online services to any part of the world very easily. A professionally designed website, however, is essential to ensure smooth and efficient global transactions.

8. Credibility
If you want the online side of your business to be taken seriously, you need a professional website. There’s no getting around it. A poorly-designed site will impress no-one and cost you not only in terms of revenue but also in credibility. A professional business website, on the other hand, will enhance your business enormously and provide many new opportunities.

 


8 Tips to Take Advantage of The New Google My Business

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Google has been developing its small business products over the years. This process has been both confusing and helpful for some small business owners. With the release of Google My Business, much of this confusion will be eliminated. The following tips will help you to understand how you can use Google My Business to boost your business.

1. Upload your business information
To reap well from Google My Business, you first need to have a rich page, which includes a good profile and business photos that will help Google to add its carousel. The carousel is what customers will see on search results. Also make sure to add contact and location information about your business.

2. Create a Google+ community
The new GMB allows you to share right from your dashboard to other Google platforms like Google+, which is a perfect platform for marketing your business. If you do not have a Google+ account, you need to create one and fill information so you can link the profile with your GMB account.

3. Hangout with your customers
You can also use Google hangouts to connect with customers. This could be for purposes of answering their questions or simple taste-off. The hangout can allow you to accommodate as many as 15 customers at a time. You can also stream it to YouTube.

4. Measure your efforts with Google Analytics
You can post on various Google platforms, but how effective this is to your campaign is what matters most. Analyze your efforts with numbers to ensure you don’t miss out on opportunities due to errors in your efforts.

5. Respond to reviews actively
Reviews are bound to happen as long as you have products to sell or services to offer. So, how you respond to the reviews is what will determine whether the negative information posted will remain so or the clients will change their mind. With Google My Business, you can access reviews easily and promoting them is an easy process.

6. Embrace YouTube
Video content is highly engaging and allows customers to relate with what you are offering. It is a better way to explain processes and how to use certain items, so using this method you are likely to attract more customers.

7. Open an AdWords Express account
GMB also offers a button that takes you to an AdWord account and will allow you to create quick campaigns that capture keywords without necessarily thinking too much about the process.

8. Go mobile
Many people access websites through their mobile devices, so as a seller you should also update your website to allow every kind of device to navigate seamlessly. The Google My Business dashboard is mobile friendly and easy to navigate.