Social media is big. Really big. So big that unless you have lived under a rock for the last few years it is impossible not to notice it.
This year a study discovered that in 2016 there was about 2 billion users of social media. With numbers like that it is no surprise that nearly all companies dealing directly with customers or other businesses seek to engage their target audiences using social media tools. However, despite more and more people signing up to and using social networks it is still a difficult challenge for companies to connect with the people they want to get their messages to.
Only a few years ago companies spent very little on social media advertising as it was relatively easy to reach out from Facebook or Twitter and build an audience of followers. But times have changed and now without investing heavily in social advertising it is increasingly unlikely a brand will get noticed at all in the enormous and rapidly growing fields of social media.
If anything, 2016 has shown us that the future is nearly impossible to predict and things can change rapidly. So, what could be in store for the future of …
The online business landscape has shifted dramatically over the last few years. Where once the mighty Google was the 800lb gorilla when it came to generating traffic, it is now in the social media space that much of the online population can be found. Although there are many different social platforms from Twitter to Snapchat, each with their own advantages and demographics, the one big player that can’t be ignored is Facebook, with its well-over 1bn actively monthly users.
The Facebook advertising system offers a quick way to tap into this huge market – but placing your advertising on Facebook offers many other benefits beyond the sheer scale of its reach.
It’s estimated that nearly three quarters of Facebook users access the site using a mobile device, whether this be a smartphone or a tablet. Apart from representing a huge market, being able to target a large mobile audience has many benefits, not least the fact that mobile Facebook users are often killing time in situations such as a morning commute. This means that they represent something of a captive audience, and can be highly receptive to a compelling message delivered direct to their device.
Email marketing is a unique branch of advertising in that nearly all companies, from a single person start up to a multinational corporation, will use it in some manner. The versatility and ease of access mean that every business should have a focused approach to email. Not convinced? Here are ten of the top benefits email marketing can offer.
In terms of return for investments, its hard to beat email marketing. Email lists can be set up for free and potentially reach thousands of interested consumers. The lack of traditional overheads like paper or delivery mean email is top dog in terms of price.
2. Targeted delivery
People rarely ask to receive advertisements, but by signing up to stay connected with your brand they do just that.
With easy to use tools, emails can be directed to certain subgroups while avoiding others. This is a great way to target specific individuals, such as residents of a country. Advertisers often pay a premium for this type of service which email marketing offers at the click of a button.
4. Calls to Action
A tempting email can be a real boon to impulse purchases. No other medium can …
A powerful landing page helps target a niche audience and generates traffic to a website. If you are promoting your e-book or product online, you can build landing pages that let visitors get instant access to your offers. This strategy allows you to target a particular audience and offer them something of value, while capturing their information at the same time.
Landing pages are a must for an Internet marketer, but they are often underused. This is because some businesses don’t fully understand the advantages of landing pages and reasons why they should use them. Here are the top 5 reasons why landing pages are so important for your business.
You can easily generate leads
To improve your lead generation campaign, you should consider using landing pages on your website. This can be done through capturing leads and sending them to targeted landing pages. Your sales team can easily generate leads for your business through social media, email, and search traffic.
Advertising online isn’t effective enough unless it’s targeted to specific content that supports the ad’s message. Remember that the more relevant your advertising message is to the article, the more effective it will be. It is, therefore, …