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Why Content Remains King









Content is king, and like a boss, the king has reigned supreme for a while now. And it makes sense. Content is a powerful thing. Essentially employed as the brands ambassador, content communicates the company’s vision and mission at every turn, all the while capturing the attention and imagination of its target consumer.

If content is done right it will pique both interest and click through action. This means sales. Eventually, if you keep doing it right and find your way into your consumers heart, you will win brand loyalty. Bingo, Cha-Ch’ing, viola and bulls-eye. Brands want the loyalty only a consumer can provide, and that is nurtured by entertaining, informative, creative, pertinent, tailor-made content.

Nobody wants to run from a hard sales pitch. Those days are long gone. Content is no longer long, boring articles with no breaks, or headings. It now comes in easy-to-digest, informative, entertaining, personalised, bite-sized pieces. Content is morphing into, and incorporating, many new forms of media as well; such as animation, white boards, videos, live videos, memes, photos etc. All of these variations add interest and engagement to the content, making it unique and personalised, spawning a new name ‘Infotainment’!

The King has done his research, and has knighted Keywords

Research, research, research, translates to, ‘know your target audience, your dream client, your tribe’. This is, by far, the most important starting point. Once you know your consumer demographic, get inquisitive, ask yourself; “What is their age, median income, habits and hobbies, their preferences?” Use your imagination. “What are they likely to type into search engines?” But most of all use site analytics; Google Analytics, Buzzsumo, Followerwonk, Talkwalker. By using these, and other online tools, you can analyse what has done well in the past and what’s working out there now. You can easily gather all the insightful information you need.

Keywords are Key

Keywords strategically sprinkled throughout your content is how your consumer will find you…even when they didn’t know you existed just moments before their search. All the words they type into their favourite search engine will magically sync up to your thoughtful content, and the magic of search engines will bring what you have to offer to a consumer who will truly value it.

And that is exactly why content remains king.

Tips That Can Improve Your Online Marketing


Regardless of the size of your business, an effective online marketing strategy is essential in the modern age. In fact, research from Regalix suggests that 86 percent of businesses plan to increase their marketing budget this year, with video content, SEO, PPC and social media all ranking high on the list of priorities.

However, the current online marketing landscape presents robust challenges. For instance, it is estimated that 200 million internet users now have ad-blocking software installed, while click-through rates for both display ads and emails are falling year on year. With this in mind, here are some top tips to improve your online marketing.

1. Mobile optimisation is now essential. Marketing experts have been hammering this point for years, but Google searches originating from mobile devices have now overtaken those from desktop computers for the first time. This means that your website and advertising methods should be designed with mobile users as a top priority.

2. You should set up your local Google+ page. Doing so can bring about a number of benefits, especially for businesses where local custom is important. Make sure you include your business’ address, phone number and other contact information so that you appear in local search results and on Google Maps.

3. Get the most from your text ads. Target specific high-value keywords and include a strong call to action. Make sure text ads are also optimised based on the website, as Google, Yahoo! and Bing all use different formats.

4. Do not neglect social media. Sites like Facebook and Twitter are great for building a wider audience, but social media users have high expectations of businesses. Reply to any queries or complaints quickly, take care with what you post and implement a company-wide social media policy to avoid PR disasters. Social media is also a great place to experiment with video content, but keep it short and to the point.

5. Content is still king. While ad-blocking and email scepticism provide challenges, content marketing is still extremely effective – at least when it is done correctly. The key is to provide genuinely useful content, which relates to your business, addresses customers’ needs, wants or concerns, and which can be shared on social media.

6. Facilitate good reviews. Sites like Yelp are becoming more important, as review scores now appear in local search results and play a role in search engine rankings. Encourage customers to leave honest feedback on those sites, but go out of your way to make sure their experience is a good one, so that you rack up positive reviews.

7. Measure your marketing results. Failure to do so can mean leaving ineffective campaigns running too long, which can be costly. Use call-tracking to measure calls that have come from click-to-call extensions, track how many hits and shares your content generates and monitor the response to social media posts to pick up on any trends.

The Importance of Link Building


There are now hundreds of ways you can improve your online visibility thanks to strategies such as content marketing, PPC, and social media, to name a few. But did you know that link building is one of the biggest aspects of search engine optimisation? In this guide, you can learn all about link building and its importance for your website.

What exactly is link building and why is it so important?

Building links relates to writing quality articles and using them in getting links to your website. It is the process of building inbound links for a blog or website through search engine optimisation. Without the right keywords, it will be impossible to gain high ranking on popular search engines. If you want your brand to compete and thrive on the Internet, you will need to come up with a high number of inbound links in order to determine your Google page rank.

What are the benefits of link building?

Once you have launched your website, it’s always advisable to start working on link building so that your website can gain more exposure on search results. Link building will not only give your blog more visibility, but it means that your website will be admired as an informative resource. This can easily be done through writing relevant and quality articles. Remember that your published articles should be relevant to the keywords and provide readers with informative content. As link building is an important part of SEO, it helps your website receive traffic and get indexed in search results.

How to get other websites link to yours

There are a number of strategies you can use to get external sites to link to yours. This can be done through press release and news submissions to online directories, getting your product reviews by bloggers, or getting your followers to link to your website. Keep in mind that building quality content takes time and you will need to hire good copywriters who are willing to dedicate many hours to promoting your product or service.

There is no doubt that if you work on getting high-quality links to your site, it will not only rank better but it will also get more traffic. However, your focus should be mainly on quality rather than quantity as Google has become more advanced in filtering out low-quality links. If your links are high-quality, they will directly impact search engine optimisation and ultimately, you’ll end up benefiting in the long run.

8 Reasons your business needs a professional website



While most businesses have websites these days, not all are of the same quality. Many are spam-ridden eyesores that have visitors heading straight back out the virtual door vowing never to return. A professional business website, by contrast, is one that is designed to offer visitors a pleasant experience and to enhance the business in a variety of ways. Here are just eight reasons why your business needs a professional website.

1. Enhance your business reputation
Professionally designed business websites sites present useful information on pages that are clearly laid out, easy to navigate and are visually attractive. Visitors can easily find what they’re looking for, and they gain a positive impression not only of your website but also of your business as a whole.

2. Increase your visibility
A professional website increases the visibility of your business because it will have been made ‘search-engine friendly’. In other words, search engines, ‘seeing’ the professional quality of the website’s content and structure, will rank it high in search results in response to relevant searches. The result is far more potential customers.

3. Economy
Unless you’re very knowledgeable in the field of commercial website design, making your own site in order to save money, can, in fact, have the opposite result. A professionally designed website obviously costs more to begin with, but once it’s up and running smoothly, the added quality and robust construction will result in smooth operation and increased profits.

4. Round the clock access
Visitors and existing customers can reach your website from anywhere at any time. Even if you and any staff are currently unavailable, a professional website can handle many common queries and even financial transactions without a hitch.

5. Increase customer satisfaction
A professional website designer will ensure that your expertise is made obvious. FAQ pages and ‘Handy Hints’ sections will keep visitors engaged, increase your trustworthiness and also increase the likelihood of visitors becoming customers.

6. Reach out to customers
Well-managed email lists and newsletters can be set up and enable you to keep existing customers up to date on new products or services as well as general news within your particular industry.

7. Expand your business activities
Depending on the nature of your business, you can offer goods or online services to any part of the world very easily. A professionally designed website, however, is essential to ensure smooth and efficient global transactions.

8. Credibility
If you want the online side of your business to be taken seriously, you need a professional website. There’s no getting around it. A poorly-designed site will impress no-one and cost you not only in terms of revenue but also in credibility. A professional business website, on the other hand, will enhance your business enormously and provide many new opportunities.