5 Ways to Generate Leads on Twitter

With 310 million monthly users, Twitter is the second most popular social network online. Every day, an average of 58 million tweets are sent out and 135,000 new users sign up, and all this activity poses a lot of potential for marketing. But how can you tap into this hub of information to build a following and generate leads? Find out in this article as we look at using Twitter to sift through and hone in on prospects for your business.

generate leads on twitter

1.       Keywords and Hashtags

One way to seek out your target audience is with keywords and hashtags. Make a list of all the keywords and hashtags related to your business, your products/services and those of your competitors. Then punch these into Twitter search.

Your results will be a combination of twitter users who are interested in these keywords, or have used these keywords and hashtags. Engage with the prospects you think may be interested in you by favouriting or retweeting their content, mentioning them or following them.

And make sure you make the most of Twitter’s advanced search to really narrow down your options and focus in on more promising prospects. You can refine your search in a number of ways, including by location, date, for exact phrases, specifically for tweets with questions and so on.

When you find people who could be prospects, you should also check out their followers. They might have the same interests and could be of value to you.

2.       Off-topic Tweets

People often tweet to express their motivations, lifestyles, likes, desires and aspirations. And this means you get a free heap of information about your potential customers. You can avoid costly market research and instead use Twitter to gain some valuable insights about your audience.

When you search for your relevant hashtags and keywords don’t just pay attention to the results which relate to these terms but also look into the other topics that your prospects tweet about. The better you know your audience outside of what you offer then the better you can tailor your content.

You may even find there’s a trend between the hashtags your followers use and their common preferences or lifestyle goals. The more fully you can understand your market’s demographics then the more effectively you can reach them.

3.       Contests

By setting up a contest on Twitter, you can gain much more than brand awareness and engagement. Campaigns like this are ideal for gaining further insight into your audience demographics and converting your prospects into leads.

Set up a contest that involves collecting useful data from your audience. To give an incentive, offer a prize in the form of free content, a discount or something of the sort in return for their participation. By doing so, you’ll also help to attract people who are genuinely interested in what you have to offer.

Another idea is to ask for an email in return for your prize. This way, you can build a list directly from the social platform, and again, people who are willing to share this information will be genuinely interested in your offering.

4.       Share Clickable Content

Questions, quotes and trivia are some of the most shared tweets on Twitter. Quotes can inspire the feeling of ‘me too’, resulting in click-throughs and retweets. And quotes needn’t be from famous people – you can make up your own and they’ll be just as effective. You could also highlight favourite quotes from your latest article or eBook.

Questions provoke engagement as they give your audience a chance to express their opinions. Tweet relevant and/or topical questions, or tweet the questions you get asked most by your customers then provide a link to the answer on your website.

Trivia also works well as it can provide a sneak peak into your content and encourage the user to click through for more. Whether you’re linking to a new blog post, a video or information about your event, tweet some information related to the topic.

To help convert those that engage into leads, you could also ask for an email in return for access to the free content.

5.       Use Twitter Cards

Twitter cards allow you to write up to 200 characters of description, add images, videos and various other content, to make more of an impression in feed. To use these cards you either need to add code to your website or set up an advertising account with Twitter. Find out more about what Twitter cards are here.

There are many different types of Twitter cards and they can be really helpful in providing your audience with more information and converting your prospects into leads.

With the product card you can include a title, description and thumbnail image along with important details such as location, price and availability. You can also include links to the product’s twitter and website.

The lead generation card is great when you’re specifically looking to collect email addresses. You can use these to ask your audience to ‘sign up’ for an offer, discount or free content and will then receive the email address associated with their twitter account in return. Again, the better the offer then the more likely you are to receive more clicks and more email addresses.

Deciphering LinkedIn Showcase Pages

LinkedIn Company Pages are powerful platforms for B2Bs and B2Cs to market what they offer. And with the introduction of Showcase Pages earlier this year, brands can now tailor their communications on the network much more effectively. In this post we look at what Showcase Pages are, what they include and how to use them.

showcase pages

But first…What is a LinkedIn Company Page?

A LinkedIn Company Page works similar to a business page or profile on Facebook, Twitter and Google+. It’s a social media platform to post content, attract followers, build relationships and connect with your target audience. On a LinkedIn Company Page, you can also include information about your company, your products and your services besides links to your website and contact details.

So What is a LinkedIn Showcase Page?

Before LinkedIn introduced Showcase Pages in April of this year (2014), Company Pages included the option to add Products and Services tabs. These tabs would show up in the sidebar of the Company Page and when clicked, would display more information about each specific offering.

Showcase pages have now taken on this role. Yet, they work differently, almost like Company Pages:

  • You can post updates to Showcase Pages
  • People can ‘follow’ Showcase Pages
  • Showcase Pages can be found in search

Microsoft were one of the first companies to use Showcase Pages for their various product offerings:

showcase pagesAnd although Showcase Pages are directly connected to Company pages, they do not share followers or updates from their Company Page.

Each new Showcase page essentially works as a whole new platform of opportunity. Using this feature, brands can tailor their communications for each of their products and services and gain a separate following for each page. This is especially effective for businesses that have a wide range of different offerings that may not all be of interest to the same audience.

Setting up Showcase Pages

As showcase pages are relatively new, many companies haven’t even begun to explore using them. But ignore them and you’re wasting an opportunity to make a more targeted connection with your audience. To help you get started, here’s our best practices for setting up showcase pages:

  • Title

Every Showcase Page on LinkedIn must have a unique title. This means that even though lots of companies sell, for example, Property Conveyancing services, as soon as this title has been taken for a Showcase Page then no other Company Page may create a Showcase Page with that title. The easiest way to get around this is to include both the name of your product or service and the name of your company in your title.

An example would be: ‘Property Conveyancing Services | Daniel Pierce Solicitors’.

  • Description

On each showcase page you must include a description. Yet, as this is limited to 200 characters in length, you need to think carefully about what you write. Use the space wisely and ensure that you include the following:

  • What your product or service is
  • A benefit of your product or service

A preview of edit mode:

showcase pages

  • Website URL

As Showcase Pages don’t include a section for contact information, entering your website URL is very important. And even more importantly, this URL should be specific to the product or service offering of the particular Showcase Page. So, if your Showcase Page is about Property Conveyancing then it should link to the relevant Property Conveyancing page on your website. Remember that Showcase Pages are about honing in on each of your offerings – send people who are interested in your Showcase Page to the place they’d be interested in on your website.

  • Images

You are required to upload an image of your logo and a cover photo (also known as a hero photo) to your Showcase Page. If you don’t have a specific logo for your product/service then use your company logo. And think carefully about your cover photo – make sure it captures exactly what your page is about. As you’re limited to 200 characters in your description, you could also add some copy to your cover photo.

The measurements for each of these images are as follows:

  • Cover Photo (974×330 pixels) JPEG, PNG or GIF. Maximum file size 2MB.
  • Logo & smaller size to sit beside updates (100 x 60 pixels and 50 x 50 pixels)

Further points to note:

  • You can build 10 Showcase Pages per company page
  • You can build a maximum of 2 Showcases Pages per day

Managing Showcase Pages

If you set up a LinkedIn Company Page and 10 showcase pages then you essentially have 11 social media platforms to manage. This means you’ll need to build an audience for each page – not an easy task.

showcase pages

But the best way to get around this is to stay true to the specifics of each of your Showcase Pages. This means if you have a page about orange juice then you should tailor the updates to suit an orange juice theme and to suit what your audience would expect from an orange juice page. In comparison, if another of your pages was about lemon juice then you should include updates tailored to that specific product and theme.

The better you can tailor the content of each Showcase page to each separate audience of followers then the better results you’ll get. Harness showcase pages for the targeted and dynamic experience that they provide to really show-off your specific offerings and attract a relevant audience for each.

Make a Visual Impact with Content

Fantastic content is the best way to interest and engage your audience online. But are your efforts hitting the mark? Plain text alone is empty and easily overlooked but with visual content you can really boost your results across your website, blog and social media platforms. In this post, we look at 4 types of visual content you can incorporate into your campaigns.

make a visual impact with content

1.       Infographics

Over the past few years, infographics have taken the internet by storm and they still continue to do so. The number of infographics online increases by 1% everyday. This means your competitors are probably sharing them by the shed load, but are you?

These nifty boxes comprised of images and text, all within wonderful designs are eye-catching and shareable. They bring boring text and data to life, encouraging audiences to read information. You can use them for anything from sharing interesting facts to introducing your team members and collating impressive statistics about your business.

2.       Graphic Designs

With so much content being re-hashed and churned over across the web, a great way to stand out from your competitors is by making new. Rather than using images that already exist online, why not make your own?

Even if you’re just in need of an image to attach to a fun fact you’re posting on social media, push your creativity to design something fun and shareable. Who knows, your design could even go viral, getting you even more visibility across the web.

Plus, when you design original images you can put your stamp on them. This means the more they’re shared across the web, the more visibility you get for your brand.

3.       Slideshows

Slideshows are a fun way to share case studies, testimonials, interesting facts, statistics or information about your products and services. More dynamic than an image but a lot less expensive than a video, they fall in-between to provide an easy-to-watch and easy-to-share piece of visual content.

Slideshows can be shared with your audiences everywhere – on your website, blog, social media and in email. And as they often require audience interaction to click through the slides, they can really help to increase engagement with your brand.

4.       Animated Video

Video is still and probably always will be the most engaging, most viewed and most shared content online. And you needn’t break the bank to get a video made. A simple animated video consisting of just text and images can be just as effective for catching your audience’s attention and improving their interest in your brand.

Use video to advertise your products and services, to share something fun with your audience, to announce a contest and much more. Again, you can share video across your emails, social media, website and blog to reach your audiences everywhere. Video content is highly engaging and can help to dramatically improve your conversion rates.

Make a splash on the web with original, visual content that grabs the attention of your audience and keeps it.

SEO is Just the Start: 5 Ways to Get More Website Visitors

Your website looks great and you’ve got a steady SEO strategy in place. But why stop there? There are many other ways you can harness the internet to bring in more relevant visitors to your site and boost its results. In this post, we take a look at 5 of the most effective.

5 ways to get more website visitors

1. Blog

A blog can have a huge impact on the quality and results of your website. Use this platform to share relevant, unique articles on a regular basis which speak to your audience and provide value. Content posted here should be detached from the sales speak found elsewhere on your website, to instead showcase your brand’s personality and connect with your readers.

Every time you add a post to your blog, you’re adding a new page of relevant content to your website, helping to boost your authority in the search rankings. And besides complementing your SEO, if your content is tailored to what your audience are looking for then they could find your website via one of your blog posts showing up in search.

2. Share on Social Media

Don’t just let your great content sit there but spread the word about it to your social media followers. Every time you publish a new blog post, link to this content on Facebook, Twitter, LinkedIn and any other social media platforms that you’re using. By doing so you can get your content in front of a wider audience and encourage more visits to your site.

And when you share your content on social media then your fans might share it in return, getting links to your website in front of an even wider reach.

3. Guest Posting

There are thousands of blogs out there looking for great content in their niche. And if you approach these platforms to make article contributions then you can spread your great content further across the web. Guest posting is your opportunity to illustrate your brand’s expertise and in doing so, improve the visibility of your brand across the web. And when people find your article they can also find a link to your website.

4. Email Marketing

Email marketing is in full swing and still brings in some of the best ROIs out of every technique in the internet marketing stable. This method is a great way to reach your audience directly, to catch their attention with your content and encourage them to pay a visit to your site. Use email campaigns to notify your audience of a new blog post on your site or include content in the email and direct them to your site to find more.

5. Paid Search Advertising

A great way to drive traffic to your website quickly is with the use of Google’s paid search advertisements. These advertisements show in search results above and to the sides of results that rank organically. And when they are set up correctly, they can attract high click-through rates. These advertisements can be up and running within hours making them especially effective if you want to quickly spread the word about a discount or offer on your site.

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