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5 Reasons why Landing Pages are Important

A powerful landing page helps target a niche audience and generates traffic to a website. If you are promoting your e-book or product online, you can build landing pages that let visitors get instant access to your offers. This strategy allows you to target a particular audience and offer them something of value, while capturing their information at the same time.

Landing pages are a must for an Internet marketer, but they are often underused. This is because some businesses don’t fully understand the advantages of landing pages and reasons why they should use them. Here are the top 5 reasons why landing pages are so important for your business.

You can easily generate leads

To improve your lead generation campaign, you should consider using landing pages on your website. This can be done through capturing leads and sending them to targeted landing pages. Your sales team can easily generate leads for your business through social media, email, and search traffic.

Ads conversion

Advertising online isn’t effective enough unless it’s targeted to specific content that supports the ad’s message. Remember that the more relevant your advertising message is to the article, the more effective it will be. It is, therefore, …

The Importance of Mobile Optimisation

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Introduction

Within the past two decades, the emergence of mobile phones has allowed technology to advance to a whole new level. The advancement of smartphones now allows consumers to browse the internet sitting on the sofa, in the car, anywhere they wish as long as they have a connection using WiFi or 4G. Websites have come a long way in order to stop users from having to squint at small writing, or swipe over a page several times to see the content they want. This has been due to mobile optimisation, which has made mobile website viewing easier than ever.

What Is Mobile Optimisation?

Put simply, mobile optimisation is making sure that your website is converted from a normal desktop view into one that is suitable for mobile devices. This means that the user will not have to keep zooming into different parts of the website to see the content they want.

What Are The Advantages?

  • Research has shown that websites which do not have mobile optimisation can lose sales. Studies show that 57% of mobile users will leave a website if it is not optimised.
  • Portable: Mobile users over the past few years experience faster internet than ever before.

Video Ads are Dominating

There’s been a huge surge recently in the in popularity of online video ads. Companies are earmarking sizeable chunks of their advertising budgets for video. Programmatic video ad spend now accounts for over a billion dollars every year. And that’s far from the end of the story. Cisco predicts that a dominant 80% of online traffic will be accounted for by video by 2019. There are a number of explanations for the growth of online video. The bottom line, however, is that it’s a booming market sector that’s set to keep on growing. It’s gaining a real foothold in western markets like the UK and also developing markets like India.

Great tools for engagement

Video’s capacity to create an immersive environment gives it an advantage over other forms of online marketing, such as display advertising. The eye is instinctively more drawn to moving images. Add sound to that and you have a form that engages in a far more powerful way. Television advertising can also offer this to a degree, but video advertising is starting to get the edge here too. Research by eMarketer shows that online video advertising is now consistently outperforming television in some categories. It’s particularly effective …

Why Content Remains King

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Content is king, and like a boss, the king has reigned supreme for a while now. And it makes sense. Content is a powerful thing. Essentially employed as the brands ambassador, content communicates the company’s vision and mission at every turn, all the while capturing the attention and imagination of its target consumer.

If content is done right it will pique both interest and click through action. This means sales. Eventually, if you keep doing it right and find your way into your consumers heart, you will win brand loyalty. Bingo, Cha-Ch’ing, viola and bulls-eye. Brands want the loyalty only a consumer can provide, and that is nurtured by entertaining, informative, creative, pertinent, tailor-made content.

Nobody wants to run from a hard sales pitch. Those days are long gone. Content is no longer long, boring articles with no breaks, or headings. It now comes in easy-to-digest, informative, entertaining, personalised, bite-sized pieces. Content is morphing into, and incorporating, many new forms of media as well; such as animation, white boards, videos, live videos, memes, photos etc. All of these variations add interest and engagement to the content, making it unique and personalised, spawning a …