Month: January 2014

What Is Search Engine Optimization (SEO) and How Does it Work

27 Apr 2023

What Is Search Engine Optimization? Search engine optimization (SEO) is the practice of optimizing websites or online content to increase its visibility on search engine results pages (SERPs). SEO is an integral component of digital marketing as it attracts more traffic to websites, increases brand recognition, and boosts conversion rates. In this article, we’ll review […]

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Black Friday Checklist: How can the UK’s small businesses get involved in Black Friday

24 Nov 2022

Black Friday Ideas for Small Businesses This year, Black Friday falls on the 25th of November, 2022 and is followed by Cyber Monday on the 18th of November. The two dates are globally renowned as the two busiest shopping days of the year. Businesses and brands engage with the event by offering limited-time savings on […]

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5 Frightful B2B Halloween Marketing Strategies

28 Oct 2022

This Halloween, it’s time to face your marketing fears. Creating a frighteningly fresh approach to B2B marketing strategies takes blood, guts and insight into the digital marketing industry as a whole.  Here at Pinnacle Internet Marketing, B2B marketing is our bread and butter. We offer SEO, social media and web development to businesses worldwide. We’re […]

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Q4 Planning: How to Get your Business Ready for Q4 and Finish the Year Strong

14 Oct 2022

What is Q4 Planning, and Why is it Important? ‘Q4’ Planning is the term businesses use to refer to the fourth quarter of the financial year. It starts on the 1st of October and ends on December 31st, before the start of the new financial year. For consumers, it may be a time to wind […]

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Marketing Automation in Digital Marketing

09 Sep 2022

What is Marketing Automation in Digital Marketing? What is Marketing Automation? Marketing automation is a technique that uses software to automate a range of marketing processes within one platform. The core purpose of marketing automation is to enhance efficiency and convenience throughout the marketing process, from lead generation to customer retention. This process enables businesses […]

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What is Market Research?

25 Aug 2022

When designing or marketing a new product, business owners across all industries will experience difficulty making decisions with certainty. Without a clear understanding of your customer’s motivations, intentions, desires and problems, creating a product that targets their needs becomes challenging.  Market research refers to the process of gathering and analysing data from your target market. […]

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10 Must-Have Social Media Marketing Tools in 2022

20 Jul 2022

Social media marketing requires goal-planning, an understanding of your audience, engaging content, optimal scheduling and consistent adaptation to be recurrently successful. A good marketing team can perform these actions competently but not always efficiently. With the help of s, specific tasks can be completed quickly and intelligently.  At Pinnacle Internet Marketing, we provide social media […]

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What Metrics to Track on Social Media

28 Jun 2022

Measuring User Engagement Across the Sales Funnel with Social Media KPIs and Website Metrics Before a purchase can be made or a conversion occurs, prospective customers first need to interact with your business to build an understanding of the products you offer and the services you provide. This process of getting to know a particular […]

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