Conversion Rate Optimisation
Once you have good relevant traffic coming to your website via either pay per click (ppc) or organic listings in the search engines it is vital to get the most out of this traffic, this is known as conversion rate optimisation (CRO).
Conversion Rate Optimisation can be summarised as:
• Finding out why visitors are not converting
• Fixing the problem
This may sound obvious, but many people or companies often forget this basic principle.
Avinash Kaushik, a Google Analytics specialist states, "If you could only choose one metric to look at, Bounce Rate might be your best choice."
His definition of Bounce Rate is certainly different: "I Came – I Puked – I Left."
Although you get an overall bounce rate for your website you need to drill down further to see the different bounce rates of different keywords and pages. The bounce rate helps you identify where you may be targeting the wrong keywords relative to the landing page. This is only the start of conversion rate optimisation but is a good starting point.
If you would like more information on how we can help improve your conversion rates please contact us.