Off Site Optimisation
Link Building, or off-page optimisation, accounts for approximately 80% of the ranking on the search engine results page. When dealing with SEO, the better the links to your website; the higher the pagerank.
A pagerank is a numeric value assigned to the site that represents how highly regarded a page is on the web. Search engines such as Google view links as a voting system; when one page links to another it is a vote for the other page. The more votes that they receive for the page, the more important the page must be, gaining a higher PR ranking.
Submitting a website to a high PR directory or search engine can take months to display a website. Not only that but these directories can charge a lot of money for a listing. Having a site listed in these directories is great, but there are several sites out there than will list a website for free if it has good quality links back to the site.
The process works by search engines picking up high pagerank links to your site, which indicates to them that other sites they rate highly link to you. Therefore your site will be advantageous to their users, giving you a higher pagerank.
The higher your pagerank, the more superior your search engine visibility becomes.
One Way Link Building
One way link building assists in a website gaining a higher SERP (Search Engine Result Page), consequently helping online businesses to get maximum traffic from visitors, resulting with better revenue and advertising.
Search engines regard one way links far more advantageous than reciprocal links. Building these quality links is the foundation in off-page search engine optimization and is what will provide measurable results in your website’s search engine position.
Search engines such as Google include a link to their database as a measure to evaluate a webpage for the purpose of awarding it with a ranking. A good link is like a vote in terms of the quality of a website, therefore a webpage can achieve higher recognition on the basis of the pages linked to it. Generally the more websites there are linking to your site the better the rankings will be in the search engines. Additionally, the more on topic websites there are linking to your site, the probability that your website will achieve top rankings in search engines increases for targeted key word phrases.