It is an established fact that approximately 95% of unique visitors do not purchase on the first visit to your website! So where do they go after they have decided not to buy? They browse the web again so how do you reach them? By remarketing you can reach these visitors again – for up to 18 months!
So how does it work? Remarketing allows you show ads to visitors (who have previously visited your website) as they browse other websites. It gives the impression that you are everywhere because they will continually see your ad. In other words, if your traditional internet marketing drove visitors to your site and they chose not to buy or fill in an enquiry form(for whatever reason) they will be seeing your display ads every time they browse the net across (amongst others) the Google display network which should put you front of mind when they decide to buy. You can set up campaigns depending on what page (on your website) they were on, or even where they came from, for example, what search terms they were using.
Some of the ways you can use Remarketing to increase sales:
1. Re-target people who have abandoned their order before it completed; giving them the opportunity to come back and complete their order.
2. Re-Target people by interest and refine your second ad, to follow up on the products they are interested in eg. If you have Golf, website and they visited you driver page you could display ad on drivers on special offer, or other incentive to purchase such as voucher code.
3. Re-target people who have purchased off you before, as current customers are easier to sell to again, with special promotions aimed at previous customers.
4.Re-target people who subscribe to your emails, but don’t convert, perhaps offering them a limited time discount or bonus to take action immediately.
Remarketing is ideal for local and national companies alike. It provides a great opportunity to sell the brand, as well as convert previous visitors into customers. The extent of the complexity that can be undertaken is too much to include on this page, but we can discuss this with you in more detail on the telephone or by email.