The emergence of social media has transformed the way in which businesses can communicate with the mass market. Unlike traditional media such as a television programme like Coronation Street that will broadcast one programme to a large number of people, social media allows a narrowcast of a large number of programmes to individuals. Yet, this is done subtly, with the inclusion of individuals and therefore, a totally different approach must be taken to reach these people.
Basically, social media can be defined as people having conversations online. These conversations are delivered through channels like: blogs and micro blogs; online chat; social networks and social bookmarks; RSS feeds; message boards and podcasts; photo and video sharing sites; and wikis to name just a few!
Social media also dismisses authority, secrecy and hierarchy. Therefore, people may share their opinions regardless of their upbringing, culture, social status, race, colour or creed and more importantly, can discuss these opinions to further enlighten many truths and dispel many myths.
Social media gives businesses the opportunity to build loyalty and customer confidence in their products and services that they sell. Basically, people want to buy products and services they know and trust from sources they know and trust. Beware though, because social media can have the opposite effect!
Using the latest software our specialists can analyse your website and current digital marketing efforts giving you a detailed plan of action to really drive leads to your business.
We offer a range of short-term rolling contracts for our clients that can be modified to suit your individual budget and needs as required.
At Pinnacle we don't hide behind jargon. With regular reports and personal interaction you'll know exactly what's going on with your online marketing.