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Pinnacle Internet Marketing

With offices in Cardiff, Manchester and Bristol, Pinnacle Internet Marketing are a complete internet marketing and SEO Company in Cardiff, offering a variety of services across the UK perfect for improving your customer engagement levels.

Based on your personal requirements our specialist team will work with you to ensure the optimum results from your online marketing strategy. Our focus is to generate relevant, quality traffic to your website and optimise your visibility online.

No matter the size of your business we will deliver highly effective marketing solutions unique to you and your brand. With advanced technical experience and industry leading knowledge we concentrate on achieving results enabling your business to grow and develop.

SEO Cardiff

Search Engine Optimisation

The process of improving your website's visibility, SEO greatly increases relevant traffic to your site by increasing the number of keywords ranking in the search engines.

Paid Search Advertising

Paid Search Advertising

Sponsored ads are becoming an increasingly popular platform for getting your website noticed immediately. With up-to-date industry knowledge we carefully manage your campaigns to boost the overall reach of your business.

Social Media

Social Media

Through the use of personal interaction, compelling content and careful evaluation of your customer base our experts provide a creative solution to your digital marketing strategy.

Website Development

Website Development

First impressions are vital online; showcase your business with a user-friendly website built to your own personal specifications. Perfect for use on any device, we create cutting-edge websites that fit seamlessly with your brand.

What We Do

With careful competitor analysis and detailed examination of your existing marketing strategy our experts offer quality advice for the best ways to promote your website. Working personally with you we can provide solutions perfect for any budget and any industry.

How Your Services Work/Results

We market across multiple platforms and media to gain as much exposure for our clients as possible. We deliver websites that perform well across desktop, tablet and mobile devices to provide a good online experience for your customers whatever device they may be using. We also provide marketing services that utilise paid search, as well as SEO Cardiff, UK and beyond through quality link building, relevant and keyword rich on-site content, and we target other popular online platforms such as Facebook and Youtube. We also offer online marketing tools to let you analyse your website's performance, raise a ticket and create email marketing campaigns using our bespoke email templates. This means you have the potential to be seen by your customer base whatever they are doing whilst online.

WIN Wales

Win Wales case study

We embarked on a full internet marketing campaign which involved search engine optimisation, website design, paid search advertising and social media marketing.

Advert click-through-rates up 259%

win wales click through rate

Conversion rates up 51%

win wales conversion rate

PPC cost per conversion down 40%

win wales ppc

What is SEO?

SEO refers to any work undertaken with the direct goal of improving rankings in online search engines such as Bing, YouTube, Google.

If you Google a popular keyphrase, chances are you’ll see 2 sets of search terms. You’ll see some terms that say ‘ad’ next to them – These are Google AdWords search listings where Google has been paid to feature the client. The listings that don’t show ‘ad’ next to them are organic listings which Google ranks in terms of authority and relevance to the search. SEO is about improving the authority and relevance of your web pages to improve organic search listings.

First, you need to find your keyphrase – This is the phrase your SEO will optimise for, and is chosen based on search volume, chance for conversion, and relevance to your webpage. From here, SEO can be split into two basic work areas – Onsite SEO and Offsite SEO:

Onsite SEO involves optimising the website itself by making the pages relevant to your search terms. This is done by:

  • Including your keyphrase where it counts, in your search titles, headings, images, anchor text and so on
  • Including large amounts of copy that is engaging, relevant, unique, and customer focused
  • Making your website fast and secure to improve user experience
  • Giving your website a thorough internal link structure that makes it easy for both users and search engines to navigate to all of your web pages.
  • Creating a website that is relevant to your visitors – Google will penalise you for keyword stuffing, or optimising for a keyphrase that isn’t relevant to your webpage. The most important part of onsite optimisation is that the webpage is useful to visitors searching keyphrase.

Offsite SEO involves building the website’s authority with a strong, natural backlink profile. A backlink is a link from another website back to yours.

Building a natural backlink profile is a complex process that involves finding relevant, high authority websites and getting them to put natural looking links back to your website. This is often done by supplying external websites with blog posts, full of expert knowledge and advice, and including a link to the relevant page on your website. When it’s published, you have a backlink.

As with keyword stuffing, creating an unnatural backlink profile with large amounts of low authority, irrelevant websites can get you penalised by Google.

Whether you choose to undertake this work yourself, or you decide to use an SEO Agency, it is important to consider both onsite and offsite SEO.

Onsite Analysis

Onsite Analysis

Using the latest software our specialists can analyse your website and current digital marketing efforts giving you a detailed plan of action to really drive leads to your business.

Flexible Contracts

Flexible Contracts

We offer a range of short-term rolling contracts for our clients that can be modified to suit your individual budget and needs as required.

Total Transparency

Total Transparency

At Pinnacle we don't hide behind jargon. With regular reports and personal interaction you'll know exactly what's going on with your online marketing.