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Google Search Quality Guidelines Updated

Google search quality guidelines allow raters to assign values to various search result pages. These guidelines have recently been updated, but they will not directly affect the ranking of specific web pages. Instead, they will allow Google to receive valuable feedback on how useful their search algorithm is. With this information, the search engine will be able to come up with new policies and may improve its algorithm in order to offer high-quality search results.

Many of the changes are minor, but they are still important to note. Here are the updates that have been made to the Google search quality guidelines:

 

1. Raters Have to First Determine the Purpose of a Search Page

Before assigning a rating to a particular search page, raters will have first to determine the purpose of the search. The top results given by the search engine will then be checked for relevance, regardless of the type of web pages listed. For example, a serious page will not necessarily have to be ranked higher than a humour page. If the humour website provides results that satisfy the specific search query, the search page will be given a higher quality rating.

The actual purpose of …

Why Should You Hire a PPC Specialist?

In the world of digital marketing, there are typically two major players in attracting website traffic. They are SEO and PPC (pay-per-click) advertising. There are some pros and cons of PPC and SEO; in a perfect world, your company has to incorporate both into your strategy for online marketing.

The process of SEO can sometimes be a long one; with algorithm updates mixed with high competition, it’s leading more companies to earmark more of their budget on online marketing for PPC advertising. Pay-per-click is very attractive since it can rapidly direct highly targeted traffic to your site. The disadvantage is that it needs lots of experience and knowledge to do it properly.

Most business owners build a Google AdWords campaign; they then blow through the budget fast and don’t have anything to show for it. Generally, it takes a lot of experience plus understanding of how pay-per-click works to setup as well as manage a campaign correctly. There’s a reason why marketing agencies charge you a fee for handling the PPC advertising. Here is why you should hire a PPC specialist:

Keyword Research Is Often Challenging

When a pay-per-click specialist begins a campaign, typically, the first step will be the

Maximising your Facebook Reach

Many businesses have turned to social media marketing for their brands to get noticed. To be particular, Facebook offers target audience of different ages, making it more popular among all social media platforms. However, how to maximise Facebook reach is still a puzzle to most businesses. A huge number of Facebook reach for businesses means a brand is getting noticed, therefore an increase in the success of the business.

Most people are stranded on whether to rely on organic reach or pay for Facebook ads for their posts and pages. Well, here’s the answer, organic reach is not as effective as it used to be some years back. If you rely only on organic reach to boost your posts, then they will remain stagnant. There are different ways of incorporating the organic reach and paid ads to make your posts reach more and more people on Facebook.

How to Maximise your Facebook Reach

Use Original Facebook Content 

Rather than sharing content from external links, it is more preferable if you created your own content on all your Facebook posts. Original content created on Facebook will reach more people than content shared from external sources such as YouTube and any external

How to Gain Clients through LinkedIn?

Ever wondered how to gain more clients through LinkedIn? We have put together our top tips below.

You Should Check the “People Also Viewed”

If you want to clone your best customers, use the sidebar called “People Also Viewed”. Visit one of your biggest prospects or customers, then look to your right. The box called “People Also Viewed” shows other users who are similar to your connections. You have just turned one prospect into many.

Investigate the Networks of Your competitors

Selling to a competitor’s customer is usually easier than sourcing a completely new prospect without any experience with the kind of product you are selling. You have probably formulated some compelling reasons as to why their clients have to transition to your offering; they have clearly realised the need for buying your type of product. Now what you need is to have a customer list. Fortunately, other members of LinkedIn are searchable, including those of rival salespeople. They are likely connected with their customers and prospects, thus examine carefully their networks having your prospecting hat on.

Reach out to Prospects Who Are in New Roles

Changing jobs is known to be one of the most powerful trigger events in …