SEO isn’t just about link building. To climb in search and please your visitors, you need to take care of the ‘ins and outs’ of your website, from the content to data and speed. Read on to pick up some tips for on-site SEO:
Search engines read (or spider) the content on your website to determine what your website is about. So the more high-quality, relevant content your site includes then the better its chances in the rankings. And with Google’s latest Panda 4.0 algorithm update slashing the rankings for sites with pages of ‘thin’ or little content, you need to take extra care. Use the following guidelines:
When search engines read your website they also read the descriptive data, including the page titles, meta descriptions and images.
Linking to other pages within your site is very important for SEO. When search engines spider your site they travel from one link to another to ‘read’ and ‘understand’ what the pages are about. By including lots of links to other pages you’re letting the spiders know about your other pages. And internal linking also tells search engines which are the most important pages of your site – the more links to a particular page then the more important that page.
Internal linking is also important for keeping your visitors on your site for longer. Include call to actions next to links across your website to encourage your visitors to travel elsewhere after they have finished on a page.
Search engines invest a huge amount of money in making the online user experience faster. And in turn, faster sites are prioritised in the search rankings. Some ways you can increase your website’s speed include optimising image sizes, reducing the number of redirects and plugins. Enter your website to Google’s PageSpeed Insights for a recommendations on how to make your website load faster.
A great way to establish authority on the web is by correlating the content of your website with your Google+ profile. Google rank web pages higher when they are written by people with an authority on the subject so your amount of followers and page views on this social platform could impact on your site’s ranking.
When your website content is connected to a Google+ profile it will also show up with a profile image in search. This helps to build your reputation on the web and has shown to dramatically increase click-through rates in search.
More SEO tips:
What Does Google’s Panda 4.0 Update Mean for Your Website?
6 Things Google Doesn’t Want to See on Your Website
Enhance Your SEO with Google+
SEO Keyword Mistakes: 3 Ways not to Rank