Blogs – most of us have heard of them and many of us read them on a regular basis but do we all feature a blog on our business website? Considering the whole host of inbound marketing benefits, it seems surprising that there are still so many websites going without this nifty platform. Whether you’ve never thought about getting a blog, you’re thinking of getting a blog or you simply don’t understand the point, here are Pinnacle’s top 5 reasons why your business cannot afford to miss out:
As a company that specialises in search engine optimisation, we cannot praise the blog platform enough. Search engines such as Google love websites with frequently updated content and a blog is hands down the easiest way to accomplish this. Post regular content and Google will recognise your updates, improving your online visibility in search and driving more relevant traffic to your site. Plus, posts that are optimised with your keywords for your target audience can also show up in search. Don’t be surprised if your next customer finds you via a blog post.
2. Showcase Your Branding
Whereas your website is primarily a platform to promote your products or services, a blog gives you the opportunity to showcase your brand’s personality. Visitors to your site can gauge what you do but it’s not until they read your blog that they get a real sense of makes your brand valuable and unique. With readable, interesting and enjoyable posts that promote your brand’s character, you’ll build a more ‘real’ business reputation and appear much more approachable to your potential customers.
3. Enhance Your Business’ Credibility
Through blog posts you can expand on the products and services that you offer, to go deeper and offer more helpful information. At the same time, your post will help you build your status within your industry, Post quality content that demonstrates your expertise and you’ll improve your business’ credibility.
After a visitor has browsed your site and found out what you have to offer, they might want to discover more about who you are and what you’re like as a business. So where do they go? They check out your blog. It’s this platform that bridges the gap between your business and your potential customers.
If you post quality, enjoyable content that includes valuable information then you can make more of a connection to your audience and encourage them to engage. Plus, a regularly updated blog shows that your business is active and proactive – you’re posting content to reach out and help your customers and in return, they are more likely to reach out to you.
5. Shareable Content
A blog goes hand in hand with your social media strategy. Social media is all about offering valuable information to your audience to encourage their engagement. Why link to other sources of information when you can link to your own, to show off your very own value and expertise?
When you share your blog posts across social media, you’re promoting the value of your business and improving the likelihood of your potential customers choosing you. What’s the added bonus? The more you share, the wider your audience and the greater your site traffic.
How can we help?
Blogs are a cost-effective means of reaching a wide audience, promoting your brand and driving traffic to your website. But if you don’t have the time or resources to run a blog from in house then don’t fear because we are here to help! Get in touch with us to discover how we can provide a fully out-sourced, managed solution for your blog.