Your website looks great and you’ve got a steady SEO strategy in place. But why stop there? There are many other ways you can harness the internet to bring in more relevant visitors to your site and boost its results. In this post, we take a look at 5 of the most effective.
A blog can have a huge impact on the quality and results of your website. Use this platform to share relevant, unique articles on a regular basis which speak to your audience and provide value. Content posted here should be detached from the sales speak found elsewhere on your website, to instead showcase your brand’s personality and connect with your readers.
Every time you add a post to your blog, you’re adding a new page of relevant content to your website, helping to boost your authority in the search rankings. And besides complementing your SEO, if your content is tailored to what your audience are looking for then they could find your website via one of your blog posts showing up in search.
2. Share on Social Media
Don’t just let your great content sit there but spread the word about it to your social media followers. Every time you publish a new blog post, link to this content on Facebook, Twitter, LinkedIn and any other social media platforms that you’re using. By doing so you can get your content in front of a wider audience and encourage more visits to your site.
And when you share your content on social media then your fans might share it in return, getting links to your website in front of an even wider reach.
3. Guest Posting
There are thousands of blogs out there looking for great content in their niche. And if you approach these platforms to make article contributions then you can spread your great content further across the web. Guest posting is your opportunity to illustrate your brand’s expertise and in doing so, improve the visibility of your brand across the web. And when people find your article they can also find a link to your website.
4. Email Marketing
Email marketing is in full swing and still brings in some of the best ROIs out of every technique in the internet marketing stable. This method is a great way to reach your audience directly, to catch their attention with your content and encourage them to pay a visit to your site. Use email campaigns to notify your audience of a new blog post on your site or include content in the email and direct them to your site to find more.
5. Paid Search Advertising
A great way to drive traffic to your website quickly is with the use of Google’s paid search advertisements. These advertisements show in search results above and to the sides of results that rank organically. And when they are set up correctly, they can attract high click-through rates. These advertisements can be up and running within hours making them especially effective if you want to quickly spread the word about a discount or offer on your site.
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