Google search quality guidelines allow raters to assign values to various search result pages. These guidelines have recently been updated, but they will not directly affect the ranking of specific web pages. Instead, they will allow Google to receive valuable feedback on how useful their search algorithm is. With this information, the search engine will be able to come up with new policies and may improve its algorithm in order to offer high-quality search results.
Many of the changes are minor, but they are still important to note. Here are the updates that have been made to the Google search quality guidelines:
1. Raters Have to First Determine the Purpose of a Search Page
Before assigning a rating to a particular search page, raters will have first to determine the purpose of the search. The top results given by the search engine will then be checked for relevance, regardless of the type of web pages listed. For example, a serious page will not necessarily have to be ranked higher than a humour page. If the humour website provides results that satisfy the specific search query, the search page will be given a higher quality rating.
The actual purpose of …
Ever wondered how to gain more clients through LinkedIn? We have put together our top tips below.
You Should Check the “People Also Viewed”
If you want to clone your best customers, use the sidebar called “People Also Viewed”. Visit one of your biggest prospects or customers, then look to your right. The box called “People Also Viewed” shows other users who are similar to your connections. You have just turned one prospect into many.
Investigate the Networks of Your competitors
Selling to a competitor’s customer is usually easier than sourcing a completely new prospect without any experience with the kind of product you are selling. You have probably formulated some compelling reasons as to why their clients have to transition to your offering; they have clearly realised the need for buying your type of product. Now what you need is to have a customer list. Fortunately, other members of LinkedIn are searchable, including those of rival salespeople. They are likely connected with their customers and prospects, thus examine carefully their networks having your prospecting hat on.
Reach out to Prospects Who Are in New Roles
Changing jobs is known to be one of the most powerful trigger events in …