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Author Archives: Pinnacle

Back Linking Strategies

 

Backlinks: What are they and How Do I Get Some?

Backlinking is a fundamental SEO technique. Also known as “inbound” and “incoming” links, they’re a popularity meter commonly incorporated into search algorithms. In the simplest terms, the more backlinks a site acquires the higher its search engine result page (SERP) ranking. However, you can’t buy your way to backlinking success. Other factors, like link quality, also matter.

Backlinking: Not All Backlinks Are Created Equal

Search engine bots interpret each link back as a vote of confidence, and sites with the highest reputation stats sail to the top of result pages.

But here’s the rub: Links from spam-laden and other low-quality sites may diminish a reputation score. It’s like getting an endorsement from Charles Manson; you’re better off without it. Conversely, links from high-quality sites, like respected universities, organizations, and news outlets can do wonders for your digital status.

Three Time-Tested Ways to Accumulate Backlinks

After considering how backlinks work and affect SEO, you’re probably wondering: How can I increase the number of quality links pointing to my site? Here are three ways.

Join Organizations and Leverage Alumni Lists

A great way to kick start your linking plan is to …

Link Building Basics – Why Search Engines Use Links

Marketing strategies aimed at driving traffic to particular sites are becoming ever more reliant on creating successful link building campaigns. Many strategists use content marketing to submit informative articles to a wide number of websites with the intention that the backlinks they contain are creating a network to increase brand awareness and generate a larger flow of traffic. Some analysts believe that link building depends on how the search engines identify the quality of the links themselves but first, let’s investigate why links have become so important.

Why are Search Engines Looking for Links?

The main focus of search engines has always been centred around high-quality content. Websites or blogs containing articles full of information that adds worthwhile value have always been more easily located in the past by specific questions or keywords that are relevant to the subject matter. As the internet has become packed with thousands of high-quality pages devoted to every topic you can think of, businesses are constantly trying to find new ways to place their pages ahead of all the others. By chance, analysts have recently noticed that pages are being ranked higher in SERPs due to how many high-quality links they have acquired. Presumably, …

Google Search Quality Guidelines Updated

Google search quality guidelines allow raters to assign values to various search result pages. These guidelines have recently been updated, but they will not directly affect the ranking of specific web pages. Instead, they will allow Google to receive valuable feedback on how useful their search algorithm is. With this information, the search engine will be able to come up with new policies and may improve its algorithm in order to offer high-quality search results.

Many of the changes are minor, but they are still important to note. Here are the updates that have been made to the Google search quality guidelines:

 

1. Raters Have to First Determine the Purpose of a Search Page

Before assigning a rating to a particular search page, raters will have first to determine the purpose of the search. The top results given by the search engine will then be checked for relevance, regardless of the type of web pages listed. For example, a serious page will not necessarily have to be ranked higher than a humour page. If the humour website provides results that satisfy the specific search query, the search page will be given a higher quality rating.

The actual purpose of …

Why Should You Hire a PPC Specialist?

In the world of digital marketing, there are typically two major players in attracting website traffic. They are SEO and PPC (pay-per-click) advertising. There are some pros and cons of PPC and SEO; in a perfect world, your company has to incorporate both into your strategy for online marketing.

The process of SEO can sometimes be a long one; with algorithm updates mixed with high competition, it’s leading more companies to earmark more of their budget on online marketing for PPC advertising. Pay-per-click is very attractive since it can rapidly direct highly targeted traffic to your site. The disadvantage is that it needs lots of experience and knowledge to do it properly.

Most business owners build a Google AdWords campaign; they then blow through the budget fast and don’t have anything to show for it. Generally, it takes a lot of experience plus understanding of how pay-per-click works to setup as well as manage a campaign correctly. There’s a reason why marketing agencies charge you a fee for handling the PPC advertising. Here is why you should hire a PPC specialist:

Keyword Research Is Often Challenging

When a pay-per-click specialist begins a campaign, typically, the first step will be the