Local SEO optimises local results for search engines but myths exist that need to be dispelled if local SEO is to be properly understood. Here are the most common myths, followed by the reasons why they’re untrue!
1. If you don’t claim your local page, your business won’t be visible online
This simply isn’t true because if you do nothing to your local listing, your verification status is unlikely to affect your ranking.
2. Removing a “My Business” listing on Google deletes your entire Google listing
If you delete your local listing it becomes unverified but doesn’t completely disappear. It will continue to appear on Google Maps and in search results provided the details and categories are intact.
3. Google views ‘Professional/Practitioner’ as duplicates, hence, they can be removed
Listings are often created by Google for professionals in public-facing roles, e.g. doctors, therapists and lawyers. However, some professionals try to erase these. The truth is, Google will only delete them if the person isn’t in a direct public-facing role, e.g. an administrator.
4. Relocating your business means you have to close your listing for your previous location
Google My Business & Google MapMaker …
Keyword research, if done in the right way, is not an extremely complex process. Discovering new keywords and understanding their value involves several useful toolkits, which work with different sources to make the process a success. Choosing the right keyword for a website is not a complicated process as many people would imagine. All you need is the right information and tools to guide you through the process.
Use different sources for keyword suggestions
The first mistake many people make while searching for keywords is to use a single source. For instance, many people go to AdWords or Suggest and SEMrush. Although these sources may have accurate data, there are several pieces of data that you can collect from each, which you can connect to get a final answer to your question. The most recommended tool now is the Keyword Explorer, which was launched recently to offer all the functions contained in other tools. Therefore, if you want to spend less time on different tools you can rely on the Keyword Explorer by Moz.
Sort keyword metrics depending on goals
While dealing with keyword metrics, you need to be data-driven. This involves taking all the keywords from each metric and …
Hyper-targeting is a technology that has enabled marketers to produce tailored Ads that respond to the needs of different people online. With hyper-targeting, you are able to advertise to only those who are interested in your products. This technology utilizes search preferences to offer feedback about those who are interested in certain types of products. In response to this information, the marketer then produce Ads that are only targeted at specific individuals, who had shown interest in the products highlighted in the Ad. This makes it easier to generate leads and cuts on losses that come with reaching individuals who are not interested in certain products.
Using this technology to advertise is easy and there are not many tools that are needed to effect the campaign. First, all information needed for the customization of the Ads is provided by the potential customers. You will receive details about specific products they are interested.
Advertisers, therefore, create audience segments for their Ads since they have all the information that is necessary to make the process a success. This reduces the production of irrelevant consumer Ads, which could be hurting to the business in the long run.
For already converted customers, you can …