While most businesses have websites these days, not all are of the same quality. Many are spam-ridden eyesores that have visitors heading straight back out the virtual door vowing never to return. A professional business website, by contrast, is one that is designed to offer visitors a pleasant experience and to enhance the business in a variety of ways. Here are just eight reasons why your business needs a professional website.
1. Enhance your business reputation
Professionally designed business websites sites present useful information on pages that are clearly laid out, easy to navigate and are visually attractive. Visitors can easily find what they’re looking for, and they gain a positive impression not only of your website but also of your business as a whole.
2. Increase your visibility
A professional website increases the visibility of your business because it will have been made ‘search-engine friendly’. In other words, search engines, ‘seeing’ the professional quality of the website’s content and structure, will rank it high in search results in response to relevant searches. The result is far more potential customers.
Unless you’re very knowledgeable in the field of commercial website design, making your own site in order …
Google has been developing its small business products over the years. This process has been both confusing and helpful for some small business owners. With the release of Google My Business, much of this confusion will be eliminated. The following tips will help you to understand how you can use Google My Business to boost your business.
1. Upload your business information
To reap well from Google My Business, you first need to have a rich page, which includes a good profile and business photos that will help Google to add its carousel. The carousel is what customers will see on search results. Also make sure to add contact and location information about your business.
2. Create a Google+ community
The new GMB allows you to share right from your dashboard to other Google platforms like Google+, which is a perfect platform for marketing your business. If you do not have a Google+ account, you need to create one and fill information so you can link the profile with your GMB account.
3. Hangout with your customers
You can also use Google hangouts to connect with customers. This could be for purposes of answering their …
Are you looking to improve cost effectiveness of your media buys? Did you ever wish you could precisely choose your target audience and pay only when your message is seen? If so, you need to start using Google Adwords today. Once you do so, you will quickly realize just why this advertising platform was paramount to Google’s roaring success: because it works brilliantly.
This article will point out the biggest reasons why modern business owners will be at loss for overlooking this advertising platform.
Dip your toes gently
Much unlike a typical advertising agency, Adwords gives you full control and allows you to gently dip your toes in terms of initial investment. Since this is a PPC (pay per click) platform, you are only charged when someone clicks your ads. While setting up your campaigns, you have a very precise control of your maximum budget, maximum cost per click you’re willing to pay, and many other variables. It takes as little as £50 to get started with your first campaigns and the system is simple enough to learn the basics within an hour or two.
Pay as you go
The nature of this …
Any business looking for traction should first consider getting a different marketing approach and automating processes. Search engine optimization (SEO) is a modern and effective way to market a business and products online. This is one of the few methods that a business can use to increase visibility and to impact positively on image building and reputation management. Many people don’t understand what an effective SEO campaign can do, so here are points that explain why SEO is vital for the growth of your business.
Become an authority
Hyper targeting helps you to emerge as an authority, which definitely builds on the reputation of your business. When people on the internet like the kind of content you share, it will be easier to convince them what you are offering is of the right quality since they already have become an attentive audience to your postings. The content not only speaks to the readers, but also helps to build the trust between your business and them.
Customer engagement and building relationships
If you think content is created just for search engines, then you need to think again. The main reason companies churn out pages of content is to first connect with …