Optimising your Facebook Business Page
The online world is constantly expanding and changing with users’ needs, making it difficult to understand which marketing strategies are the most successful. Knowing what will help your business target the most relevant audience will increase your reach exponentially.Using a Facebook Business Page effectively is one key strategy.
Search Engines like Google have particular webpage features prioritised to return efficient search results for their users. Below are some Search Engine Optimisation (SEO) strategies that will increase the effectiveness of your Facebook Business Page.
The Right Name
One of the top features is the very first word of a site. To make the most of this, ensure your title is as close to your business name or service as possible, without using generic words, and connect it closely with your business domain too. Make it short and concise, with specific words and very few fillers.
Complete Your Profile
The more information a user sees on your page, the more professional you appear. Potential customers like to have direct access to operating hours, contact details, location and main service information, so ensure you fill in all of these and keep them
Blogging is an excellent way to boost your company’s online profile. Some of the biggest businesses have blogs that garner thousands of followers. You may see that and decide to follow the same tactic and start your own blog but the results are not quite what you had in mind. There is no magic formula for getting online users to take a look at your blog; you just have to know which aspects to value more. Here are some tips that will go a long way in driving traffic to your blog.
Make Use of Social Media
Sharing your blog post on social media will have a powerful effect. However, try to share more than once. Don’t make the mistake of sharing and then forgetting about it. Think about online users that didn’t catch it the first time. You can even share past blog posts. If you do email marketing, include a link to your blog in your emails. It is an effective way of reminding people that you have a blog that they can find interesting.
You should know which social networks to use for sharing. Twitter is ideal for sharing links to your blog posts. LinkedIn, Facebook and …
Great content for your site matters a lot as it helps in maximising your online visibility and accelerates lead generation. Today there are numerous ways to boost the odds in your favour when it comes to great content. To reach a wider audience, you need to craft your information and data to effectively reach your target audience in a way that clearly makes it stand tall among the huge online crowd.
Recommended strategies for winning content include, but not limited to:
Knowing your Audience
Understanding your buyer is critical. This can be achieved by creating content that connects with them easily both emotionally and intellectually. If for example you are dealing with baby clothes and accessories, obviously you’ll want to mostly target younger women.
Entice your Reader
Aim to entice the reader using an alluring title that quickly grabs their attention, inspiring them to move ahead and click on your content (click-baiting). Popular terms that are click-worthy include “Top Ten” or catchy phrases such as “This Will Blow Your Mind.”
Invite and Engage Viewers
To directly connect audiences to your brand, design ways of inviting and engaging viewers. This way they get to become more synonymous with what you are …
Amidst all the hype and hoopla of modern content marketing, SEO, and other methods of traffic acquisition, it can be easy to overlook the tried and tested traditional aspects of the art of sales. It’s often the ‘call to action’ that makes all the difference in converting a prospect into a customer, occupying the final step in a web site’s conversion funnel. A strong call to action (CTA) can be a powerful feature, while a weak one can be a waste of all the work that’s gone into attracting a visitor to your site. So how should you approach this vital part of the sales process?
Using Split Testing
Split testing is common practice in both online and offline marketing. Simply put, this means implementing two (or more) different versions of a marketing element and seeing which one performs best. CTAs are prime targets for this approach, as even small alterations can have dramatic effects, and not always in ways that tally with expectations. A typical CTA is also a fairly compact and self-contained page element, with only a limited number of things that can be changed, making side by side comparisons fairly easy to carry out.
Some CTA Variables …