PPC (standing for “Pay Per Click”) is an advertising method that Google AdWords has taken to an elite level. Running for over 15 years, their platform for driving customers from Google search pages to advertiser’s websites has become a giant in online marketing. But perhaps you’re still wondering if it’s worth the budget spend? Here’s a quick taste of how your business could not only benefit, but thrive by exploiting the system’s powerful features.
The AdWords system is geared to help you find your audience. If you want to maximize your ROI (Return on Investment), define who they are and what they want, then use these techniques to home in on them.
You can target a country, a city or draw a radius around any given point. You can exclude areas or bulk import a list of locations. Increase the likelihood of finding an interested audience by knowing that they are near by, looking for someone just like you.
Keyword matching can be broad (i.e. variations on a theme or synonyms) or more exact so that you can reign in your budget spend. Like with location targeting, you can also exclude terms if you …
One fast way to build a connection with your customers and get messages across is video marketing. Companies all over have successfully used online video for some time now. With sites like YouTube, Facebook, and Instagram within your reach, it is now easy and cost-effective to reach your target audience. The fact that close to 50% of watchers take action after viewing videos is enough motivation to use this increasingly powerful tool. Let’s explore some of the top reasons for using video marketing.
Better Google Ranks
The length of time taken by customers to stay on your site or “dwell time” is one top factor of search engines’ algorithms. So, the longer visitors stay on your site; the more search engines will view your content as being top-quality, and rank it highly. Also, videos have over 40% click-through rates than plain text in universal searches. It means that you not only get higher rankings but that visitors are more likely to click your pages. What is most inspiring is that viewers can recall videos as much as 30 days later with over 10% purchasing the products or services being advertised.
Effects on Social Media
Video is the most shared content …
There are many ways you can make money from your website by displaying ads from ad networks or affiliate programs.
The three main methods of advertising pricing:
1. CPM (Cost Per Thousand Views)
This is the most traditional pricing model where you get paid a set price per 1000 impressions of an ad. For example if the CPM is £4 you would get paid £4 for every thousand impressions of the ad. This type of pricing model is only suitable for high traffic websites.
2. CPC (Cost Per Click)
This is now one of the most popular pay for performance models as the advertiser only pays for clicks they receive from the ad. For example if the cost per click was £2 and the advertiser had ten clicks the cost to advertiser would be £20 The amount the website owner would get depends on the ad network they are using.
3. CPA (Cost Per Action)
CPA refers to either pay per lead or pay per sale. This option can be good for both website owner and advertiser. CPA cost will be higher than CPC as the visitor has to perform a set action such as newsletter signup or complete enquiry …
Youtube has become a powerful way of getting your business noticed on the various search engines. These days, search engines such as Google like rich content, so embedding Youtube videos on your site will earn you bonus points and boost your ranking. Youtube videos rank in their own right too, as can be seen from the videos that pop up in search results when you type in a query. To reap the SEO benefits Youtube has to offer, there are a few things you need to do:
- Title your video with a short description using keywords and include your business name at the start of the title.
- Tag your video with relevant keywords or keyword phrases based on the types of queries you anticipate users making.
- Write a description for your video including your business details and, once again, use strong keywords.
- Transcribe your video for people who are unable to hear the content. Google rewards content that provides an enhanced user experience, including transcription.
- Geotag your video in the ‘Advanced Settings’ area of the Youtube Video Manager as Google will save your location details which can be used as a relevant search criteria.
- Associate your video with your Google