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Author Archives: Pinnacle

What Drives Engagement on Social Media?

Popular social networking sites such as Twitter and Facebook are great platforms for small businesses. According to a recent survey from e-Marketer, the results showed that small businesses would prefer turning to social media in order to build brand awareness. Perhaps their biggest challenge lies in having to invest lots of time creating profiles, writing business plans, and connecting with potential customers. To know what drives engagement on social media, read this article now.

Publish Photos

The photos you publish on your fan page in Facebook can generate more than 50 per cent more impressions. This social media site is one of the most popular photo sharing sites as it allows people to leave comments and create an impression. This allows your followers to get a better idea of your brand and connect with your company. Remember engagement is key for generating followers to your website.

Start Discussions

One of the best ways to start your engagement campaign is to generate discussions. This allows you to welcome your followers’ opinions, without having to dictate. When your fans leave comments, questions are bound to generate. You can also take part in asking questions from your fans, and whenever they comment on …

Top Tips for Christmas SEO

Christmas SEO
It’s almost Christmas time and online retailers are actively looking to jump into high gear. If your business offers online shopping, then you will find the following tips useful for implementing search engine optimisation. Check out our top tips to ensure you don’t get left behind in the Christmas SEO game,

The Importance of Search Engine Optimisation

During the festive period, competition for customers becomes fiercer than any other time of the year. Although consumers tend to spend more money at Christmas, it can still be more difficult for smaller businesses to get their slice of the pie. If you’re willing to offer a good deal, this can attract more customers to your website. Online retailers can increase their visibility even further by using SEO as the primary strategy.

You can start by publishing holiday-themed content on your website and optimise it well in order to drive online traffic. From an SEO perspective, your website must be kept up-to-date at all times, or else you won’t be able to generate leads. A professionally-designed website will look great, but what use will it be if you can’t get traffic to it. This is why SEO plays such an important role for …

Top Tips for Christmas Social Media Marketing

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The festive season is upon us. For retailers and businesses, this is going to be the busiest time of the year. It also means it’s time to think of some effective Christmas social media marketing campaigns. Here are some top tips for online success.

Do Plenty of Research

Analyse the past seasonal buying behaviour of your customers to see where to focus your efforts. It is worth taking a look at your sales statistics to assess the success of your Web marketing campaigns.

Plan in Advance

Creating a schedule and including every element of your marketing campaign is of utmost importance. Make sure you list every task with an allocated time for completion. Include an inventory of all the marketing materials you use as well as the time you spend on your online activity.

Create Customer Data Calendar

Use this customer data and the Christmas calendar to select a manageable package around the time you wish to begin your seasonal marketing campaign. However, if you are not too familiar with seasonal marketing campaigns, it is best that you use online resources to get guidance.

Use Social Media Sites

On Facebook, there is an app called ‘send to a friend’, which …

Why Should You Consider Youtube Marketing?

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<strong>One of the advantages of YouTube marketing through the Internet is that it can be very cost effective. This can be especially true of a video sharing sites because of the popularity of online videos, and the fact that there is no charge involved for uploading content.

There are two basic ways that YouTube can be utilised for the purposes of marketing. One is to make and upload your own videos to the site, or, alternatively, advertise on other people’s videos. With 4 billion videos viewed every single day, and monthly visitors to the site numbering a billion, the potential audience a video can reach is huge. Figures from Nielsen also indicate that, for young adults in the US (18-34-year-olds), YouTube is preferred to all the cable networks.</strong>

<h1>Why Videos Are Increasingly Important </h1>

With Google now increasingly recognising videos as being as important as text, this should act as an incentive for companies to explore marketing on YouTube. One effective way of doing so is to complement articles on your website with a video. Consequently, you increase the likelihood of backlinks to your site, either for the article or the video. This will, then in turn, result in the …