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Author Archives: Pinnacle

Have you Considered Remarketing Your Business?

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Some customers never go back to a company after their first visits. Such clients already know what the companies offer, and it is important to try and bring them back. Remarketing entails an advertising and sales strategy that will help you maintain contact with customers after they visit your firm. It is a marketing concept that people engage in to bring back the customer for repeat business.

Main Reasons why your Business needs Remarketing

With remarketing, you will reach your clients when they want to buy and have been actively searching for products that are similar to what you have on offer. You will reach many customers, and if you are using Google search, you will get clients from about 2 million mobile apps and websites that are on the Google Display Network.

Remarketing channels also allow marketers to create multiple videos, image, and text ads that capture the benefits of using particular services and products. Some of the highly advanced remarketing channels will enable you to gauge the performance of your campaigns, the visibility of ads, and prices paid.

All Organisations can use Remarketing

Remarketing strategies are for you as long as your organisation can get information about customers. …

The Benefits of Online PR

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Public relations has always been an offline communication tool, but it is now fast becoming an online marketing strategy for enhancing company sites, e-newsletters, and more. There are various benefits of online PR in relation to your business. Some of these benefits include:

  • Generating traffic to your website
  • Increasing SEO by including backlinks to a website
  • Positioning your company as a dominant voice in the industry
  • Engaging with people who are interested in your brand or product
  • Providing a communication platform in order to target audiences
  • Online PR can help your search engine optimisation

    If you submit an optimised keyword in your article or blog, it won’t be as effective if there is no backlink included. Your published articles or press releases must be engaging enough for the reader to want to click on the link and reach your website. Link building can therefore be highly beneficial for your SEO.

    Online PR helps build your reputation

    If your company sells a certain product such as baby food, you must submit an article that’s written by a mom and offer customers a sample to review. Once you receive a positive review, make sure you post it on your website. This is …

    What is Conversion Rate Optimisation?

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    Conversion rate optimization (CRO) turns your website visitors into actual customers and this can happen on any page on your site including your blog page as well as on social media. CRO is the process of making your site hit the right mark, to increase the chances that your visitors will complete a specific action, such as buying something. The important elements of CRO are:

    Segmentation

    CRO should focus on trying to convert those visitors who are most important, i.e. those who intend to make a purchase. Targeting this group is known as segmentation, as opposed to a broad-brush approach by trying to optimise your site to convert everyone.

    Content & Design

    CRO can be achieved using marketing software to create smart content for specific visitors, reinforced through a targeted call to action. Good content needs to be focused, using concise, descriptive language and selective words. The design of your pages can also be tested and changed to see what works best. A design test should include page layout, colour, alignment and other factors which can impact on the number of clicks you get. Running A/B tests to determine what works best is an effective way to increase your conversion …

    Using Google Plus for Your Business’ Internal Communications

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    Communication in business is fundamental, and there are various ways to facilitate it. Google Plus is one of the platforms that companies use nowadays for their internal communications. A lot of people know about Google+ and know it’s an incredible social platform, but its functioning goes beyond that. Employees of a company must find a way to communicate with one another. There are some motivations why Google Plus is a good alternative for that.

    It’s Free

    The market is not short of tools for business communications. As a matter of fact, there are so many options that picking just one is nearly impossible. However, most of these tools require money. Businesses have to pay for packages to get the features they need. Google Plus offer users an incredible platform at no cost. As a company, you can certainly appreciate that.

    Multiple Features

    Google Plus comes with numerous features that are built-in. Business communication is not just about interactions. People look for so much more when picking a communication tool. For instance, there is an event calendar that you can use for better organisation. There are other features like Hangouts and Collections that you can benefit from.

    Hangouts

    Hangouts on Google …