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Author Archives: Pinnacle

How to Grow Your Business on LinkedIn

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LinkedIn is one of the world’s largest social media sites with millions of professionals under one roof. Businesses can easily target the right people to build brand advocates and gain followers. If you want to use LinkedIn to grow your business, here are some effective methods to try.

Convert your existing customers into followers

Your existing customers already know about the service or product you offer. Through LinkedIn, you can give them an opportunity to share their positive experiences by following your Company Page. Link your page into the forums and create a company blog to quickly capture the prospective customers who visit your website.

Complete your profile without overexposing your identity

Your business profile shouldn’t consist of old or irrelevant information about your brand. Make sure you include current details of what you’re doing now such as where you’ve worked and what you do in your role. No-one wants to know when your birthday is or what your hobbies are when they review your company profile.

Make quality connections

Before you send a potential customer a request to connect, make sure you check their profile first to see if they are legitimate. Look for a professional photo and at …

Why Should You Be Using Instagram Marketing?

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When it comes to using Internet marketing for your business, there always seems be a new platform that comes on the horizon. Right now, everyone is talking about Instagram as the next best thing. This social media site has already reached 150 million users worldwide, and it’s easy to see why. Small and large businesses can use this platform to quickly gain visibility and reach their target audience. Here are some reasons why you should be using Instagram marketing for your business.

Your Instagram profiles can reach a wider market

In addition to the mobile app, users can also have a web presence through Instagram. This platform is available on iPhone and Android devices and provides a great collage that allows your audience to get a better idea about your business. Instagram lets you promote anything from products to services and conferences.

You can engage your target market with contests

Instagram is one of the most popular social media platforms for photo contests. You can easily create a contest-specific hashtag and ask your audience to use it when they submit their entries. Once the pictures are tagged, ask people to vote for their favourite photos before picking a winner. The …

Top Digital Marketing Trends for 2016

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The way consumers browse and buy products and services is evolving at a fast pace. If you want to market your business effectively, then you need to keep up with these changes and constantly adapt the messages you are sending out and the channels you are using for your marketing.

To help keep you up-to-date, here are some of the top marketing trends to expect in 2016.

Search through social media

Obviously social media isn’t a big new trend, it’s pretty well established by this point and hopefully you know by now why you should be on it, if you’re not already. In case not, here’s another reason; search functions on social media sites are becoming more comprehensive and are being adopted more and more by internet users. While Google still has the advantage, a larger influx of searches are now being performed through sites such as Facebook, Twitter and YouTube.

Go Mobile

It was pushed for in 2015, especially after Google’s update downgrading any websites that weren’t mobile-friendly so that they had less of a chance of appearing high up in search results. In 2016 it will be even more detrimental to businesses if their website isn’t responsive. More …

A Beginner’s Guide to Using Facebook Ads

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With more than 1 billion users, Facebook is the perfect way for a business to reach their target audience en masse, but it can be difficult to reach this audience, especially when you’re new to Facebook and don’t have a great number of likes on your business page. This is where Facebook ads come in. This useful guide will give you a few tips on getting started with Facebook ads.

To access the advertisements menu on Facebook, click on the small dropdown arrow in the top right corner of your screen and click on “Create adverts.” You can run Facebook ads to promote your business page in a number of ways; adverts can be used to get more likes on your page, to encourage more people to click through to your website, to get more engagement on a specific post, and much more. Which you choose will depend on your goals; if you want to reach a wider audience then it’s good to try and get more likes, or if you’ve got an offer running then you might want to boost a post which advertises this.

Once you choose the kind of advert to suit what you want to achieve …