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Author Archives: Pinnacle

Why First Impressions Matter with Websites

firstimpressions
 

Today’s world of internet marketing and commerce is super fast, and so is the speed with which potential customers make decisions about a website. Whatever its purpose a website needs to make a good impression immediately. Here are some ideas on how to do it:

1. Get instant appeal 
A landing page should open as fast as possible with as clear and uncomplicated a layout as possible without losing attractive qualities. That means fast. There are tools available that will track the speed with which a page opens and provide analysis. Synergy is the interaction between constituent parts that add up to more than all of them put together. Make sure all elements of the landing page work together to create a great first impression and don’t rely on one element alone.

2. Important information first
Statistics show that most viewers look first at information displayed above the centre and to the left of a page. This is where important and attractive information should be placed. Secondary information, links and advertising should go elsewhere.

3. Be clear
If someone has found your webpage it is likely they are looking for something you can offer. Be clear on your pages, …

How a video can help your business

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If you are looking for the most effective ways to grow your business and sell your products or services, consider creating promotional videos online. Video marketing has numerous advantages and is a great way to promote your brand. Here are some of these advantages:

Videos increase sales and conversions
Creating videos can make you money. What you need to do is include a service or product in your video and publish it on the landing page. This strategy will boost conversions by as much as 80 per cent. Videos can also lead to direct sales as according to the research by Internet marketers, up to 70 per cent of people who watched a promotional video about a product subsequently purchased it. Keep in mind that your video must be relevant to the product or service you are offering and contain engaging pictures to help your business.

Videos create trust
Building trust with your potential customers is the foundation of sales. This strategy should be a top priority for any business owner. The main idea with video marketing is to build trust and create long-term relationships with prospective customers. If you already know …

Benefits of Remarketing

Business, Technology, Internet and network concept. Young businessman shows the word: Remarketing

Re-marketing (sometimes also referred to as re-targeting) is one of the most powerful digital marketing tools available. With internet-based shopping and research dominating the marketing world today, it is essential that re-marketing becomes a feature of everyone’s digital marketing strategy, regardless of how large or small their business may be.

How does re-marketing work? In very simple terms it shows potential customers repeated advertisements about products that they have already viewed when browsing the internet. Given that Google have said that 90% of those viewing products on websites move on without making a purchase, the implications for this are huge, especially given that it is an accepted fact that most internet shoppers will view a product more than once before completing a purchase. The reasons for this will vary from person to person, but some of the reasons include the enormity of the internet-based market place. Potential buyers may like the look and price of a product but will usually shop around for the best deal; this means leaving the original website upon which they landed and visiting what can be a large number of other sites, resulting in boredom and attention thresholds being crossed. This means a greatly decreased …

Why Social Media Marketing Is Vital For Businesses

social media marketing

 

 

 

 

 

 

With 684478 shared pieces of content on Facebook, 3600 new photos on Instagram and 100 hours of video every minute of every day, social media is a tool that simply can’t be ignored. There are 1 billion “likes” on Instagram daily, 2 new members joining LinkedIn every second and a whopping 320 million active users on Twitter per month.

And those statistics won’t make a halt when it comes to consumers: 97% of shoppers search online for local businesses, while 93% of buying decisions are influenced by social media. A well-managed social media presence is vital for any business and will not only widen customer reach, engagement and word of mouth, but also increase lead-to-close rates by up to 100%.

Why Social Media is a must

Utilising social media will support the effective growth of a powerful, engaged and committed consumer community that in turn will

– Rely upon & trust the Business
– Remember the Business
– Recommend the Business
And most importantly
– Repeat to purchase from the Business

Building meaningful relationships is the core pillar in any social media strategy and the key to achieve all of these “4 R’s”. Social …