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Author Archives: Pinnacle

Why Your Business Needs Content Marketing

Online consumers are self-directed and the right content can help resolve their queries and find answers to the problems they are facing in their professional or personal lives. An expert Content Marketing Service provider can help all sized businesses in increasing their follower base, increase the number of potential buyers and turn the potential buyers to actual consumers.

Some businesses wonder how content marketing services contribute towards acquiring increased customers. These specialised services dedicate specifically designed content in generating and projecting signals in the world-wide-web to establish business credibility, recognition and authority with the followers or the business community. This content marketing benefits further with the correct use of Search Engine Optimization. Because the content marketing mechanism directly involves and engages with the audience, this tool connects and establishes a relation with the audience at a magnitude which is not possible with other online promotion tools of digital marketing.

The other pertinent question that plagues a business is their maturity level for content marketing. Irrespective of the size and the age of the business, every business needs content marketing of a specific nature. A business might be new to content marketing, it may have out-sourced its business promotion or have …

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How can social media help your business?

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Social media isn’t just about sharing content and collecting followers. Business owners from all over the world can take advantage of this online platform to grow their business. In this article, find out how social media can help your business become even more successful.

Find new customers
Social media networks such as Facebook or Twitter allow you to find new customers. For instance, if you have a clothing store, you can create a geo search and tweet anyone who needs clothes within your area. After locating those interested in your products, start reaching out to them by inviting them to browse your website.

Get instant feedback from your customers
Social media helps businesses get instant access to positive or negative reviews, which will provide valuable insights about your product or service from customer perspective. For example, if you have just launched a new product and wish to know what your potential customers think of it, you can share it on Facebook by creating a page or make a video and publish it on YouTube. These online platforms will give you a better insight into how to improve your product based on what people think about it.

Generate leads for one …

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Top SEO Tactics

 

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Optimising your website has never been so important as in today’s competitive online marketplace, and using strong SEO tactics is essential if you want to elevate your company’s presence in the Google search engine rankings. When it comes to getting your business noticed on the world wide web, there are several strategies that you can use to make sure you are maximising your chances of exposure to as large an audience as possible. Here are some top SEO tactics to incorporate into your marketing strategy:

Optimise Your Content’s Keywords

While coming up with content can be quite challenging, the key is to place a brief section of content with a strong keyword focus close to the top of the page and also at the foot of it, both above and below the product table.

Focus On Quality

Providing relevant content is no longer adequate in today’s competitive online arena, the content itself must be high quality. Avoid the all too common trap of repurposing and borrowing content from manufacturers’ websites and instead focus on providing unique and authentic content that adds value. With the goal of converting visitors to customers in mind, supplying them with informative and engaging …

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Tips for Optimising YouTube Videos

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For anyone who has ever posted a video online, the goal has likely been the same—get as many views as possible. Whether it’s a video embedded on your businesses website or directly to video sites like YouTube or Vimeo, the hope is to spread that message as far as it can possibly reach. It’s not enough for the video to just be good, however; even great content can get lost in the shuffle. For your video to be seen by the masses, it’s crucial to optimise it for a higher search engine result and that includes a number of different approaches.
Include SEO keywords in the description and title

Google can’t tell what your video is about just by uploading it. In order for it to appear on a SERP, you have to provide a description that will help the search engine sort it accordingly. The more accurate the description, of course, the better the results will be. When you’re writing it, be sure to include important keywords, especially ones you think others may use to find a video such as yours. Even including them in the title will go a long way

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