Social media isn’t just about sharing content and collecting followers. Business owners from all over the world can take advantage of this online platform to grow their business. In this article, find out how social media can help your business become even more successful.
Find new customers
Social media networks such as Facebook or Twitter allow you to find new customers. For instance, if you have a clothing store, you can create a geo search and tweet anyone who needs clothes within your area. After locating those interested in your products, start reaching out to them by inviting them to browse your website.
Get instant feedback from your customers
Social media helps businesses get instant access to positive or negative reviews, which will provide valuable insights about your product or service from customer perspective. For example, if you have just launched a new product and wish to know what your potential customers think of it, you can share it on Facebook by creating a page or make a video and publish it on YouTube. These online platforms will give you a better insight into how to improve your product based on what people think about it.
Generate leads for one …
Optimising your website has never been so important as in today’s competitive online marketplace, and using strong SEO tactics is essential if you want to elevate your company’s presence in the Google search engine rankings. When it comes to getting your business noticed on the world wide web, there are several strategies that you can use to make sure you are maximising your chances of exposure to as large an audience as possible. Here are some top SEO tactics to incorporate into your marketing strategy:
Optimise Your Content’s Keywords
While coming up with content can be quite challenging, the key is to place a brief section of content with a strong keyword focus close to the top of the page and also at the foot of it, both above and below the product table.
Focus On Quality
Providing relevant content is no longer adequate in today’s competitive online arena, the content itself must be high quality. Avoid the all too common trap of repurposing and borrowing content from manufacturers’ websites and instead focus on providing unique and authentic content that adds value. With the goal of converting visitors to customers in mind, supplying them with informative and engaging …
Today’s world of internet marketing and commerce is super fast, and so is the speed with which potential customers make decisions about a website. Whatever its purpose a website needs to make a good impression immediately. Here are some ideas on how to do it:
1. Get instant appeal
A landing page should open as fast as possible with as clear and uncomplicated a layout as possible without losing attractive qualities. That means fast. There are tools available that will track the speed with which a page opens and provide analysis. Synergy is the interaction between constituent parts that add up to more than all of them put together. Make sure all elements of the landing page work together to create a great first impression and don’t rely on one element alone.
2. Important information first
Statistics show that most viewers look first at information displayed above the centre and to the left of a page. This is where important and attractive information should be placed. Secondary information, links and advertising should go elsewhere.
3. Be clear
If someone has found your webpage it is likely they are looking for something you can offer. Be clear on your pages, …