Backlinks: What are they and How Do I Get Some?
Backlinking is a fundamental SEO technique. Also known as “inbound” and “incoming” links, they’re a popularity meter commonly incorporated into search algorithms. In the simplest terms, the more backlinks a site acquires the higher its search engine result page (SERP) ranking. However, you can’t buy your way to backlinking success. Other factors, like link quality, also matter.
Backlinking: Not All Backlinks Are Created Equal
Search engine bots interpret each link back as a vote of confidence, and sites with the highest reputation stats sail to the top of result pages.
But here’s the rub: Links from spam-laden and other low-quality sites may diminish a reputation score. It’s like getting an endorsement from Charles Manson; you’re better off without it. Conversely, links from high-quality sites, like respected universities, organizations, and news outlets can do wonders for your digital status.
Three Time-Tested Ways to Accumulate Backlinks
After considering how backlinks work and affect SEO, you’re probably wondering: How can I increase the number of quality links pointing to my site? Here are three ways.
Join Organizations and Leverage Alumni Lists
A great way to kick start your linking plan is to slap your name on every list for which you’re eligible, including alumni rosters. Join every trade organization that your budget allows! Typically, these sites provide Web addresses for members; moreover, bots register them as high-quality, which further enhances your online reputational profile.
Consider giving to various charities as well. They will often provide thanks in the way of juicy backlinks.
Guest Blogging Increases Exposure and Enriches Your Backlink Profile
Guest blogging does double duty. Not only is it curated exposure, but it’s a great way to amass quality backlinks. Why not approach media outlets, vendors, and association publications about providing content for their blogs? It’s a win-win proposition.
Create Sharable Content to Generate Linkbacks
For better or worse, social media is a sizable part of today’s marketing ecosystem. These days, you’d be hard-pressed to find a business that doesn’t have a presence on Facebook, Instagram, Pinterest, and Twitter. And the Holy Grail of social media promotions is “going viral.”
Businesses that produce material that connects with target audiences reap the SEO benefits. The more shares you earn, the more link backs you get. So put effort into creating great content. It does pay off.
Executing a smart backlink plan could be the key to your success.