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Category Archives: Advertising

Ways to Increase Traffic to Your Website

If you ask any business person what the most important thing about their profession is, they will tell you it is getting more customers. The same case applies to those who own websites. They are always looking for ways to boost traffic to their sites. A business website works like an employee; only that it is operating 24 hours a day. With such an employee, you will need to direct more people to your website to maximise its productivity.

 

Why Website Traffic is Important

Website traffic helps you:

• Determine how your marketing efforts are paying off
• Collect information about your target audience to make informed decisions
• Generate more leads and gather additional clients
• Increase your SEO credibility

Below are various ways to direct traffic to your website.

Advertise

Advertising your business online is the most basic thing to do. Whether you choose to advertise through social media or display advertising, you will end up attracting more customers. This will put your site in the forefront and strengthen your brand.

Do Email Marketing

Create a mailing list where you send your customers newsletters and offers through email. This will increase traffic to your website as these

Digital Marketing Trends For 2018

It’s common knowledge that a solid marketing plan is essential for any business to succeed. Yet while many businesses spend time creating a marketing plan, a small amount actually invest the time to regularly update it according to marketing trends, advances in technology and changes in the customer journey. There is no better time to do this than the New Year, so we’ve asked some of the leading marketers what the trends we can expect for 2018, so you can apply them to your existing plan for a successful and profitable year.

Master the Art of the Micro Moment

It’s no surprise just how much smart phones play a crucial role in the buyer’s journey. Yet statistics show that smartphone use and research is on the increase year after year. Whether a customer is choosing to purchase something small like a lipstick or a pair or shoes, to something that a huge investment such as a house or a car, they are now expecting to have answers to their questions at their fingertips. One study shows that a whopping 96% of all smartphone owners will reach for their phone to do research on their purchase before committing to buy. This …

Do Google Posts Impact Rankings?

In today’s competitive business world, it can be argued that it’s more important than ever to have at least a basic awareness of SEO (search engine optimisation) and your SERP position (search engine results page). There are very few businesses that wouldn’t benefit from a higher and more obvious web presence and to climb those magical ranking charts, you have to put in at least a bit of an effort. Google search is a trusted and popular way of finding companies of all kinds and there’s a fair chance that your potential customers will look into using this method, to find a business just like yours. Your job of course, is to make sure they find you, instead of your competitor.

For those of you new to Google search rankings, you might be surprised that there is actually quite a lot you can do to make sure your site is fully optimised and accessible to all platforms. Google has gained its reputation from years of producing complicated algorithms and ever-changing popularity criteria, which would baffle the likes of most people. The exact nature of these are a closely guarded secret, not to worry though, as there are still many accessible

Why Businesses Should Use Facebook Advertising

In the highly competitive and quick moving world that we live in today it is exceedingly unlikely that a business will survive without promoting itself, usually in the form of paid advertising. The opportunities to reach thousands of potential customers are without limits, the forms of advertising vast. Businesses nowadays have access to a wide range of advertising platforms, from the well-known billboards of the pre-internet era to the expansive options of online marketing now available and, with one third of the Earth’s population expected to be accessing social media by 2020 (data obtained from statista.com), this is the platform that a business should focus on. At a more local level, 82% of adults in the UK accessed the internet daily or nearly every day in 2016 (data obtained from the Office of National Statistics) and, with 1.9 billion monthly users (socialmediatoday.com), it is clear that to gather more customers, a business has a lot to gain through advertising on Facebook.

Number of users aside, making use of social media to advertise has a wide range of benefits for businesses. Social media facilitates a company in increasing it’s social exposure. More and more people are accessing social media on their …