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Category Archives: Advertising

Do Google Posts Impact Rankings?

In today’s competitive business world, it can be argued that it’s more important than ever to have at least a basic awareness of SEO (search engine optimisation) and your SERP position (search engine results page). There are very few businesses that wouldn’t benefit from a higher and more obvious web presence and to climb those magical ranking charts, you have to put in at least a bit of an effort. Google search is a trusted and popular way of finding companies of all kinds and there’s a fair chance that your potential customers will look into using this method, to find a business just like yours. Your job of course, is to make sure they find you, instead of your competitor.

For those of you new to Google search rankings, you might be surprised that there is actually quite a lot you can do to make sure your site is fully optimised and accessible to all platforms. Google has gained its reputation from years of producing complicated algorithms and ever-changing popularity criteria, which would baffle the likes of most people. The exact nature of these are a closely guarded secret, not to worry though, as there are still many accessible

Why Businesses Should Use Facebook Advertising

In the highly competitive and quick moving world that we live in today it is exceedingly unlikely that a business will survive without promoting itself, usually in the form of paid advertising. The opportunities to reach thousands of potential customers are without limits, the forms of advertising vast. Businesses nowadays have access to a wide range of advertising platforms, from the well-known billboards of the pre-internet era to the expansive options of online marketing now available and, with one third of the Earth’s population expected to be accessing social media by 2020 (data obtained from statista.com), this is the platform that a business should focus on. At a more local level, 82% of adults in the UK accessed the internet daily or nearly every day in 2016 (data obtained from the Office of National Statistics) and, with 1.9 billion monthly users (socialmediatoday.com), it is clear that to gather more customers, a business has a lot to gain through advertising on Facebook.

Number of users aside, making use of social media to advertise has a wide range of benefits for businesses. Social media facilitates a company in increasing it’s social exposure. More and more people are accessing social media on their …

Video Ads are Dominating

There’s been a huge surge recently in the in popularity of online video ads. Companies are earmarking sizeable chunks of their advertising budgets for video. Programmatic video ad spend now accounts for over a billion dollars every year. And that’s far from the end of the story. Cisco predicts that a dominant 80% of online traffic will be accounted for by video by 2019. There are a number of explanations for the growth of online video. The bottom line, however, is that it’s a booming market sector that’s set to keep on growing. It’s gaining a real foothold in western markets like the UK and also developing markets like India.

Great tools for engagement

Video’s capacity to create an immersive environment gives it an advantage over other forms of online marketing, such as display advertising. The eye is instinctively more drawn to moving images. Add sound to that and you have a form that engages in a far more powerful way. Television advertising can also offer this to a degree, but video advertising is starting to get the edge here too. Research by eMarketer shows that online video advertising is now consistently outperforming television in some categories. It’s particularly effective …

Improve Your Online Marketing

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Regardless of the size of your business, an effective online marketing strategy is essential in the modern age. In fact, research from Regalix suggests that 86 percent of businesses plan to increase their marketing budget this year, with video content, SEO, PPC and social media all ranking high on the list of priorities.

However, the current online marketing landscape presents robust challenges. For instance, it is estimated that 200 million internet users now have ad-blocking software installed, while click-through rates for both display ads and emails are falling year on year. With this in mind, here are some top tips to improve your online marketing.

1. Mobile optimisation is now essential. Marketing experts have been hammering this point for years, but Google searches originating from mobile devices have now overtaken those from desktop computers for the first time. This means that your website and advertising methods should be designed with mobile users as a top priority.

2. You should set up your local Google+ page. Doing so can bring about a number of benefits, especially for businesses where local custom is important. Make sure you include your business’ address, phone number and other contact information so that you appear in …