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Category Archives: Advertising

Benefits Of Using Google AdWords For Your Business

GA

PPC (standing for “Pay Per Click”) is an advertising method that Google AdWords has taken to an elite level. Running for over 15 years, their platform for driving customers from Google search pages to advertiser’s websites has become a giant in online marketing. But perhaps you’re still wondering if it’s worth the budget spend? Here’s a quick taste of how your business could not only benefit, but thrive by exploiting the system’s powerful features.

Get specific
The AdWords system is geared to help you find your audience. If you want to maximize your ROI (Return on Investment), define who they are and what they want, then use these techniques to home in on them.

Geographic targeting
You can target a country, a city or draw a radius around any given point. You can exclude areas or bulk import a list of locations. Increase the likelihood of finding an interested audience by knowing that they are near by, looking for someone just like you.

Keyword targeting
Keyword matching can be broad (i.e. variations on a theme or synonyms) or more exact so that you can reign in your budget spend. Like with location targeting, you can also exclude terms if you …

Why Should Your Business Use Video Marketing?

Video Marketing
One fast way to build a connection with your customers and get messages across is video marketing. Companies all over have successfully used online video for some time now. With sites like YouTube, Facebook, and Instagram within your reach, it is now easy and cost-effective to reach your target audience. The fact that close to 50% of watchers take action after viewing videos is enough motivation to use this increasingly powerful tool. Let’s explore some of the top reasons for using video marketing.

Better Google Ranks

The length of time taken by customers to stay on your site or “dwell time” is one top factor of search engines’ algorithms. So, the longer visitors stay on your site; the more search engines will view your content as being top-quality, and rank it highly. Also, videos have over 40% click-through rates than plain text in universal searches. It means that you not only get higher rankings but that visitors are more likely to click your pages. What is most inspiring is that viewers can recall videos as much as 30 days later with over 10% purchasing the products or services being advertised.

Effects on Social Media

Video is the most shared content …

Should You Use LinkedIn for Recruitment?

Business people waiting for job interview

Should modern, forward-thinking businesses consider using the professional and social network LinkedIn for recruiting? A number of business experts have recently voiced their views that it is no longer sufficient to post new vacancies only on conventional jobs boards. Although good old-fashioned recruitment advertisements continue to be effective, largely, the world of job recruitment is steadily changing and becoming more specialised.

New trends include moves towards algorithms that target specific profiles and individual skill sets, coupled with the power of social networks and the increased use of mobile devices. LinkedIn is powerful not only for attracting ideal customers but also new job applicants. It also provides a straightforward means to highlight your company or business online; LinkedIn Recruiter is particularly well suited for larger companies that find themselves who always keeping an eye open for new employees with top talent. Recruiter gives unlimited access to complete individual profiles, with advanced searches by various candidate criteria. Notably, some of this powerful functionality is limited in the free service.

Many businesses have reported success using LinkedIn for recruitment, especially for establishing contact with professionals who might otherwise not be easy to find through conventional means. Fifty InMails are allowed per month/subscriber; these …

Have you Considered Remarketing Your Business?

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Some customers never go back to a company after their first visits. Such clients already know what the companies offer, and it is important to try and bring them back. Remarketing entails an advertising and sales strategy that will help you maintain contact with customers after they visit your firm. It is a marketing concept that people engage in to bring back the customer for repeat business.

Main Reasons why your Business needs Remarketing

With remarketing, you will reach your clients when they want to buy and have been actively searching for products that are similar to what you have on offer. You will reach many customers, and if you are using Google search, you will get clients from about 2 million mobile apps and websites that are on the Google Display Network.

Remarketing channels also allow marketers to create multiple videos, image, and text ads that capture the benefits of using particular services and products. Some of the highly advanced remarketing channels will enable you to gauge the performance of your campaigns, the visibility of ads, and prices paid.

All Organisations can use Remarketing

Remarketing strategies are for you as long as your organisation can get information about customers. …