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Category Archives: Advertising

A Beginner’s Guide to Using Facebook Ads

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With more than 1 billion users, Facebook is the perfect way for a business to reach their target audience en masse, but it can be difficult to reach this audience, especially when you’re new to Facebook and don’t have a great number of likes on your business page. This is where Facebook ads come in. This useful guide will give you a few tips on getting started with Facebook ads.

To access the advertisements menu on Facebook, click on the small dropdown arrow in the top right corner of your screen and click on “Create adverts.” You can run Facebook ads to promote your business page in a number of ways; adverts can be used to get more likes on your page, to encourage more people to click through to your website, to get more engagement on a specific post, and much more. Which you choose will depend on your goals; if you want to reach a wider audience then it’s good to try and get more likes, or if you’ve got an offer running then you might want to boost a post which advertises this.

Once you choose the kind of advert to suit what you want to achieve …

A Beginner’s Guide to Twitter Advertising

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The rise of the internet and the impact that social media has had on the world is very plain to see. Applications and websites like Facebook and twitter have revolutionized how companies and individuals can market goods and services, creating grass roots movements without the traditional requirements of needing to spread the word on the literal street. Instead, twitter has expanded the ‘street’ to a world wide area and offers exposure to thousands and possibly hundreds of thousands people if your posts start to trend even in your local area. All of this sounds great, but how is it done? Below are some simple steps to begin your foray into twitter advertising.

Create an Account

It might sound basic, but the first thing you need to be able to advertise on twitter is a twitter account. It’ll still work if you’re using a personal twitter account, but unless you’re advertising yourself, it’s a better idea to create a new and distinct account for your business. When creating a new business twitter account, pick as short a name as you can that will still be recognizable and relevant. As with website URL’s, short and sweet is the rule of thumb. Likewise …

A Beginner’s Guide to Facebook Advertising

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Facebook has well over a billion users, which makes it one of the most obvious places to place an online ad. There are also several different options when it comes to choosing a Facebook ad, which can then be tailored to suit the type of audience you are trying to reach. The ad options include Marketplace Ads, Page Post Ads, Sponsored Stories and Promoted Posts.

Marketplace Ads

Marketplace Ads are typically the type of ad many small companies advertising on Facebook for the first time will choose. A Marketplace Ad is displayed on the right hand sidebar of a Facebook user’s newsfeed. Advertisers can decide where ad clicks lead to, which can range from a company page on Facebook or to an official website. Marketplace Ads can be targeted at Facebook users who live in a particular area, or at users that have interests that are relevant to what you are advertising. There are 25 characters to play with when creating a headline for your ad, and 90 characters for the description.

Page Post Ads

Page Post Ads appear in the same place as posts from your friends, and as well links and photos, videos can be included. Because Page …

What are the Benefits of PR?

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In a world of digital marketing, when was the last time you considered PR? I mean real good, old-fashioned, solid PR, not content marketing, blog posts, or social media, where your company brand gets mentioned a couple of times.

Whether your company is online, or a bricks and mortar establishment, it should still play a large part in building a company reputation which puts your brand on the top of the pile.

Reputation is Still Everything

Industrial leaders’ continuously state reputation is the first thing they consider when viewing different businesses. Over and above financial performance, and company assets, a company’s solid reputation can have canstockphoto26436841a major effect when expanding existing, or opening new markets.

A good reputation opens doors to additional funding, attracting investment, and allowing superior value for both goods and services. Reputation also has a major effect on recruitment of both graduate and shop floor staff. There is a sense of pride when asked where they are employed, and staff moral is generally higher working for a company of high repute.

Whether your company is small, medium, or large; local, national, or international; good public relations can make a massive difference and provide untold benefits.

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