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Category Archives: Advertising

Top Tips for Using Your Social Media Testimonials

canstockphoto21745782Your testimonials page is one of the most powerful and influential pages on your website. This is the part where people say how great your product or service is. But the question is, how can you use your social media testimonials effectively? Let’s look at some of the best ways to collect reviews and encourage more positive feedback from your followers.

Use LinkedIn Recommendations

Shout loudspeakerThis social media site is a great source of reviews and recommendations. If you’re a freelancer, entrepreneur, or you own a company with many employees, then you should be using LinkedIn to collect recommendations from the customers you work with. With their permission, you can post their recommendations on your website at the testimonials page or create a dedicated page that features customer reviews.

YouTube Video Reviews

YouTube is another excellent social media platform that allows companies to post a video of their customers talking about their services or products. You should encourage your followers to add their videos about your brand along with a link that connects to your website. It’s also possible to store multiple video reviews of your fans on your YouTube channel. This is a great way of letting people exchange their …

A Beginner’s Guide to Remarketing your Business

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Remarketing vis-à-vis its current online-marketing definition is the process where a user leaves your website and then sees adverts for your website and your product on other people’s websites via their affiliate advertising. For example, you visit a website selling hair clippers, you leave that site to read a website on rabbit illnesses, and on the website’s affiliate adverts you see ads for hair clippers.

Gently Remind The Consumer That They Want Your Product

Some do not understand why affiliate advertising should show products that a user has already seen. For example, if a user looks at the DVD for Family Guy Season 13 and decides not to buy, why bother advertising it on affiliate adverts on other websites?

The reason is that that person may not have reached a solid “no.” That user may have forgotten they were looking for that DVD, or may have come away because they were worried about money, or a whole host of other reasons. Reminding your user about the product may help remind and/or convince that person to buy.

Show Your Consumer Your AlternativesShopping Bags

If you are trying remarketing, then show alternatives too. If the user was looking for  the DVD box set …

Top Tips for Successful Paid Search Advertising

canstockphoto27837912Paid search advertising can be an effective web marketing strategy. The main challenge is to use it correctly and appropriately. Having adequate knowledge of AdWords campaigns lets you use Google’s tools effectively. If you’re new to the world of online advertising, read this article for top tips and ideas on successful paid search advertising.

Select Keywords Carefully

You can use various tools to help you find specific phrases or keywords. Google’s Keyword Tool is a user-friendly and free tool that’s available in AdWords. To use it correctly, you can type the phrase and get lots of variations. This will give you an idea of the number of searches people have done based on those keywords.

Monitor Keywords on a Regular Basis

Believe it or not, it’s really easy to get tons of clicks from keywords that have no relevance to your product or service. This is perhaps the simplest way to make some cash in paid search. But if you can set multiple phrase matches in search engines, you’ll know exactly when to trigger your ad. This strategy allows you to tell the search engine not to show negative keywords. Google is one of those search engines that provides a …

How to Boost Lead Conversions Using Social Media

canstockphoto19605514The rise of social media has provided new opportunities for businesses to reach out to their target customers. Platforms such as Facebook, Twitter and LinkedIn provide a resource by which firms can engage with potential customers in real time, and the informal nature of social media has helped businesses to expose their products and services to potential buyers in a friendlier, less ‘sales-y’ way.

Whilst social media can increase website footfall and lead conversion, it is important that campaigns on these platforms are structured in order to be successful. Social media is not a panacea: good marketing looks to utilise social media as part of an overall strategy. Here are some tips for successful social media marketing:

Focus The Strategy

A common mistake made by businesses new to social media is to use every single platform to reach the largest audience possible. The object of the exercise is to gain exposure to a targeted customer base,so before attempting to find leads, businesses should use social media to research potential customers and their habits.

A good example here is the use of LinkedIn as a platform, where the user base consists largely of businesses and professionals. This is fine for a …