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Category Archives: Advertising

How to Craft a Press Release

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If you want media coverage, you need to craft a good press release. Mastering the art is an essential part of any marketing strategy. You may want to create buzz about your business, but what information should you include and how long should it be? It needs to catch attention and pique interest. Here are some tips:

1. Stand Out with a Killer Headline

Journalists are swamped with hundreds of emails and pitches each day. They may spend just a few seconds deciding if something looks interesting, so you need to grab their attention with a punchy headline. With only space for a handful of words in the email subject line, it’s crucial to make them count. If the reporter doesn’t understand immediately what your story is about, they’ll move on to the next one.

2. Hook Them with the First Paragraph

You need to get your message across as quickly as possible. Journalists are taught to get as many of the 5 Ws (who, what, where, why and when) into their first paragraph. Your first lines should give a summary of what your news is about – in no more than 25 words.

3. Provide Valuable Information

The following …

The Rise of PPC and Google Adwords

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With digital marketing both making and breaking businesses across the globe, advertising is so much more than clever slogans and editorial space. In this post we discuss PPC and Google Adwords and how they can benefit your business.

What is PPC?

PPC refers to pay-per-click marketing, a way of using online search engines to advertise your company, drive traffic and generate clicks to your website. Instead of relying on clicks generated organically, PPC allows you to raise the rank of your existing website and promote and advertise your products or services with more flare and a larger audience.

It’s all about creating adverts that will entice potential customers and make them really want to click on your website. Once they’re up and running, every time your ad is clicked you will pay the search engine a small fee. The great thing about this type of advertising is that you will only ever have to pay for your advert if a someone clicks on it.

Who Can Benefit from PPC?

If you’re looking to promote your business nationally, PPC can be a great advantage. Although it can take a bite out of your marketing budget (depending on how much you are …

New Year, New Social Media Marketing Trends for 2015

AppsFor most social media marketers, the New Year means a new marketing strategy linking to new products, new services and new ways of engaging with potential and existing customers. Making the most out of the data you have already collected about your customers will really see your social media marketing thrive during 2015.

In this post we discuss the best social media marketing trends predicted for digital marketing in 2015 and how you and your company can monopolise on them to see a drive in sales and the best return on investment possible.

1. The Rise of Content Marketing

In recent years, the popularity of content marketing has become an integral part of any marketing strategy. In the following year, companies will see a huge spike in customer experience focus, paying more attention to the solutions their client-base are looking for. This, in turn, will lead to companies creating and sharing more emphatic, client-orientated content. Remember, however, that content will only affect your social media marketing if it is relevant and enticing.

With this rise in content marketing budgets, stress will be put onto the importance of companies reaching out to their customers in a more visual way. B2B companies

How to Make your Email Marketing Remarkable

With more than half of businesses achieving 10% of their sales through email marketing, the value of email to drive sales is sometimes overlooked by the distraction of newer technologies. In this article, we consider ways to achieve the best from your email marketing campaigns.canstockphoto19117322

1. Easy Sign-Up

No one likes a complicated sign-up process. By incorporating your sign-up forms on your website homepage or social media profiles, customers are more likely to consider subscribing. Think about where your customers are active – are they looking at your company blog? Do they go straight to your business’ homepage?
Consider sending out an email to new subscribers telling them what to expect from your e-letters. Are you using your marketing campaigns to drive e-commerce sales or provide company updates for your customers? Try to give them an indication of the frequency in which you’ll be sending emails out – will you be giving your customers daily deals or weekly tips? This is your chance to impress them with you can offer; make the wording snappy and attractive to the reader so that they’ll continue subscribing.

2. Build Your Brand

Most people skim-read their email inbox before deciding what’s worth reading and