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Category Archives: Blogging

Ways to Increase Traffic to Your Website

If you ask any business person what the most important thing about their profession is, they will tell you it is getting more customers. The same case applies to those who own websites. They are always looking for ways to boost traffic to their sites. A business website works like an employee; only that it is operating 24 hours a day. With such an employee, you will need to direct more people to your website to maximise its productivity.

 

Why Website Traffic is Important

Website traffic helps you:

• Determine how your marketing efforts are paying off
• Collect information about your target audience to make informed decisions
• Generate more leads and gather additional clients
• Increase your SEO credibility

Below are various ways to direct traffic to your website.

Advertise

Advertising your business online is the most basic thing to do. Whether you choose to advertise through social media or display advertising, you will end up attracting more customers. This will put your site in the forefront and strengthen your brand.

Do Email Marketing

Create a mailing list where you send your customers newsletters and offers through email. This will increase traffic to your website as these

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Digital Marketing Trends For 2018

It’s common knowledge that a solid marketing plan is essential for any business to succeed. Yet while many businesses spend time creating a marketing plan, a small amount actually invest the time to regularly update it according to marketing trends, advances in technology and changes in the customer journey. There is no better time to do this than the New Year, so we’ve asked some of the leading marketers what the trends we can expect for 2018, so you can apply them to your existing plan for a successful and profitable year.

Master the Art of the Micro Moment

It’s no surprise just how much smart phones play a crucial role in the buyer’s journey. Yet statistics show that smartphone use and research is on the increase year after year. Whether a customer is choosing to purchase something small like a lipstick or a pair or shoes, to something that a huge investment such as a house or a car, they are now expecting to have answers to their questions at their fingertips. One study shows that a whopping 96% of all smartphone owners will reach for their phone to do research on their purchase before committing to buy. This …

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How Can a Blog Benefit Your Business?

blogging writing social media

Blogging is one of the best, and easiest, ways to get your website noticed. With many e commerce platforms now offering a built-in blog, and with many plugins available, there is no reason not to reap the many benefits that blogging can offer your business.

Writing a blog for your website is fantastic for search engine optimisation (SEO), which has fast become the holy grail of internet marketing. Search engines award priority to sites which provide regularly updated content which is relevant to visitors and has a high engagement rate. A few years ago the search engines’ comparatively primitive algorithms used to respond to techniques such as ‘keyword stuffing’, resulting in reams of poorly written content spread throughout the web. Modern algorithms are far better designed and respond best to genuine, relevant and interesting writing making a high-quality blog essential for a successful site.

As well as being well placed in search listings, your website needs to offer something to keep visitors from clicking away. If you don’t offer anything other than a product and a price then your visitors will have no reason to stay on your website unless you’re literally the cheapest company in the world. A well …

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How To Drive Traffic To Your Blog

Blog
Blogging is an excellent way to boost your company’s online profile. Some of the biggest businesses have blogs that garner thousands of followers. You may see that and decide to follow the same tactic and start your own blog but the results are not quite what you had in mind. There is no magic formula for getting online users to take a look at your blog; you just have to know which aspects to value more. Here are some tips that will go a long way in driving traffic to your blog.

Make Use of Social Media

Sharing your blog post on social media will have a powerful effect. However, try to share more than once. Don’t make the mistake of sharing and then forgetting about it. Think about online users that didn’t catch it the first time. You can even share past blog posts. If you do email marketing, include a link to your blog in your emails. It is an effective way of reminding people that you have a blog that they can find interesting.

You should know which social networks to use for sharing. Twitter is ideal for sharing links to your blog posts. LinkedIn, Facebook and …

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