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Category Archives: Blogging

Why Should You Guest Blog?

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With SEO a bigger driving force than ever in website development, guest blogging has become a great way to get your blog visible amongst the sea of similar sites. Whether you blog about beauty, healthcare, holidays, finance or vehicle maintenance be sure that there are people out there who also share a similar interest.

In this post we discuss the best ways to make the most out of guest blogging and how it can help your brand.

1. What is Guest Blogging?

Guest blogging is all about spreading your knowledge about a certain subject into other areas of your target market to build a reputation and increase your website’s reach. Used frequently amongst small businesses, guest blogging is all about getting in touch with other businesses that maintain a blog and offering to supply them with one or even multiple blog posts for free. Your only condition is that you request a link back to your own blog. Sure, you won’t get any money back, but by sharing your knowledge about a topic you can easily gain more engagement and further reach as their readers also become yours.

2. Why Should You Guest Blog?Pen (fountain)

By writing a guest blog for …

Increase Your Blog Traffic with these Simple Tips

typewriter keysWith the rise of SEO (search engine optimisation), many company websites are taking the leap and adding blogs to expand their online presences and up their digital rankings. Whether you’re blogging for fun or growing your marketing efforts with new and original content, here we share our favourite tips for driving more traffic to your blog.

1. Write Often

One of the best ways to nab and retain readers is through regular posting on your blog. Frequently updating your blog with useful and relevant content enables you to grab the attentions of your audience and keep them coming back for more. If you post often on your blog, the main search engines will recognise your relevance and can help drastically with your blog traffic.

2. Respond to Comments

Enabling the comments on your blog is brilliant for your reader engagement levels.  Creating a dialogue with your readership is an imperative part of increasing your online presence. The advantage of blogging is that you are able to interact at a one-on-one basis with your audience to hear their opinions what the content you’re producing. By responding to comments and answering questions you can demonstrate your knowledge on a specific subject whilst

5 Ways to Find Trending Topics

canstockphoto20449239Coming up with blog topic ideas can be the bane of any content marketer or copywriter’s existence. Coupled with the need to keep the subjects you write about up to date and relevant for your readers, you may feel that you’re repeating the same subjects all the time. The top proven to drive traffic to your site and engage audience is to cover ‘hot topics’ – up-to-date topics that are trending on the internet.

In this post we discuss the best resources available for discovering new trending topics to fill up your content marketing.

1. Twitter

The concept of ‘trending’ started with Twitter. By using hashtags in the same way as a search engine, users are able to interact with each other and share ideas. Through clever algorithms, the social platform identifies lists of trending twittersubjects that are being talked about around the world and by changing your settings you are given the opportunity to tailor them to your geographical region or specific interests.

The advantages of using Twitter as a starting point for your content inspiration is that, unlike some other resources, all trending topics are generated in real-time. With the speed in which the media moves, finding news stories

Using LinkedIn as a Blogging Platform

canstockphoto8853768Alongside LinkedIn’s reputation as a ‘professional social network’, it is also a crucial marketing platform enabling businesses to connect with clients. Once only available for LinkedIn ‘influencers’, their platform allows users to publish original content that immediately becomes part of their own professional profile and is shared with their network. Users are also given the opportunity to follow content produced by other individuals not in your network.

In this post we discuss the advantages of using LinkedIn in your content marketing strategy.

1. Create Attractive Content

You’ve probably heard this a million times, but ensuring that your content is interesting, exciting and even attractive to your readers is vital. Similar to the content that you publish, keeping a consistency when you’re blogging with theme, style and voice is important to keep your readers fascinated.

Although there is no formal editing, LinkedIn does make it clear that any content that is sales-Morning coffee glasses newspaperorientated won’t be tolerated. Look at what you’re trying to achieve and keep your blogging as relevant to that as possible. If your business deals with interior design look at topics surrounding it – they don’t need to be specific to the main subject but your audience need to