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Category: Blogging

Your Guide to Picking Blog Topics

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With over 42.6 million new posts published on WordPress every month and 77% of internet users reading them, blogging is still a strong force to be reckoned with by small and large businesses alike. The addition of a couple of blog posts relevant to your business or products can be really useful for building an interested customer base and promoting your brand’s reach.

We understand that sometimes it can be a little daunting to come up with blog topics, here are our favourite tips for beating writer’s block.

1. Make it Relevant

If your blog posts will be published on a company website it is important to keep them as relevant as possible to the primary subject or industry. A general rule is that if people are looking for the company website they’re probably looking to learn something about a topic similar to it.

If you’re looking to build a blog on your own, something apart from your work life look at writing about topics that interest you, whether that’s Mediterranean food or nail art. Condensing the themes that you write about down to a minimum will keep your blog concise, link your posts and give you lots of opportunities

How to Write a Blog Worth Reading

Approximately 175,000 blogs are added to the web on a daily basis proving that blogging is still a huge way to get noticed online. But with so many available out there, how do you make sure that your blog is the one worth reading? In this article, we consider four ways to improve your content and engage your audience.Laptop media

1. Consider Your Audience

Before you even start thinking about your first post it’s important to think about who you want to read your blog. Will you be targeting people of a certain profession? If so will you be using specific technical language or jargon that might not be easily understandable to those out of the loop? Or will you be writing a more general blog for someone who might just be viewing your blog, interested in your title? By deciding on the kind of demographic that you’re writing for you will be able to narrow down all aspects to create the optimum content for your readers.

2. Clever Content

Something that will keep your readers coming back for more is your content. Well-written, valuable content about something relevant to your readership will keep them engaged and likely to get involved …