With over 42.6 million new posts published on WordPress every month and 77% of internet users reading them, blogging is still a strong force to be reckoned with by small and large businesses alike. The addition of a couple of blog posts relevant to your business or products can be really useful for building an interested customer base and promoting your brand’s reach.
We understand that sometimes it can be a little daunting to come up with blog topics, here are our favourite tips for beating writer’s block.
1. Make it Relevant
If your blog posts will be published on a company website it is important to keep them as relevant as possible to the primary subject or industry. A general rule is that if people are looking for the company website they’re probably looking to learn something about a topic similar to it.
If you’re looking to build a blog on your own, something apart from your work life look at writing about topics that interest you, whether that’s Mediterranean food or nail art. Condensing the themes that you write about down to a minimum will keep your blog concise, link your posts and give you lots of opportunities …