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Category Archives: Content Marketing

Ways to Increase Traffic to Your Website

If you ask any business person what the most important thing about their profession is, they will tell you it is getting more customers. The same case applies to those who own websites. They are always looking for ways to boost traffic to their sites. A business website works like an employee; only that it is operating 24 hours a day. With such an employee, you will need to direct more people to your website to maximise its productivity.

 

Why Website Traffic is Important

Website traffic helps you:

• Determine how your marketing efforts are paying off
• Collect information about your target audience to make informed decisions
• Generate more leads and gather additional clients
• Increase your SEO credibility

Below are various ways to direct traffic to your website.

Advertise

Advertising your business online is the most basic thing to do. Whether you choose to advertise through social media or display advertising, you will end up attracting more customers. This will put your site in the forefront and strengthen your brand.

Do Email Marketing

Create a mailing list where you send your customers newsletters and offers through email. This will increase traffic to your website as these

Digital Marketing Trends For 2018

It’s common knowledge that a solid marketing plan is essential for any business to succeed. Yet while many businesses spend time creating a marketing plan, a small amount actually invest the time to regularly update it according to marketing trends, advances in technology and changes in the customer journey. There is no better time to do this than the New Year, so we’ve asked some of the leading marketers what the trends we can expect for 2018, so you can apply them to your existing plan for a successful and profitable year.

Master the Art of the Micro Moment

It’s no surprise just how much smart phones play a crucial role in the buyer’s journey. Yet statistics show that smartphone use and research is on the increase year after year. Whether a customer is choosing to purchase something small like a lipstick or a pair or shoes, to something that a huge investment such as a house or a car, they are now expecting to have answers to their questions at their fingertips. One study shows that a whopping 96% of all smartphone owners will reach for their phone to do research on their purchase before committing to buy. This …

Why Your Business Needs Content Marketing

Online consumers are self-directed and the right content can help resolve their queries and find answers to the problems they are facing in their professional or personal lives. An expert Content Marketing Service provider can help all sized businesses in increasing their follower base, increase the number of potential buyers and turn the potential buyers to actual consumers.

Some businesses wonder how content marketing services contribute towards acquiring increased customers. These specialised services dedicate specifically designed content in generating and projecting signals in the world-wide-web to establish business credibility, recognition and authority with the followers or the business community. This content marketing benefits further with the correct use of Search Engine Optimization. Because the content marketing mechanism directly involves and engages with the audience, this tool connects and establishes a relation with the audience at a magnitude which is not possible with other online promotion tools of digital marketing.

The other pertinent question that plagues a business is their maturity level for content marketing. Irrespective of the size and the age of the business, every business needs content marketing of a specific nature. A business might be new to content marketing, it may have out-sourced its business promotion or have …

The Power Of Remarketing

Digital remarketing, also known as retargeting, is one of the most powerful tools anyone can have in their digital marketing strategy; yet there is still some resistance to using this method of converting leads into sales. Some critics of this spectacularly successful strategy claim that remarketing is intrusive, but results suggest that it is regarded by consumers as quite the opposite.
Google suggest that 90% of visitors to product websites move on without completing a purchase. The reasons for this will be various, but some may be that the product’s home page did not provide sufficient information, or lost the viewer’s interest too quickly. Remarketing addresses the reasons for potential customers not completing purchase on initial visit. Repeated exposure to advertising material, based on the viewer’s previous browsing habits, often results in customers making a purchase.

Remarketing advertisements are not unwanted as they relate to something that a potential customer has previously viewed. They are very much custom-created to fit in with an individual’s browsing habits and shopping preferences, and are therefore often more welcome than some would anticipate. The repetition of advertising about a product helps the potential customer to become familiar with it over time, thus decreasing the …