Although it’s raved about as the business world’s biggest social media platform, LinkedIn is still relatively unused by organisations to promote themselves and their services. Like most marketing strategies you’ll need to make a long-term commitment as it will require ongoing management, but used efficiently it can really spark sales and interest in your business.
In this article we consider four ways to master LinkedIn marketing and make it a valuable part of your social media marketing strategy.
1. Build a Business Presence
Before you start conquering the world of LinkedIn, you will need to build a presence for your business. Visibility is vital in this kind of strategy as you need to be accessible to your customers.
Look at your LinkedIn company page as an extension of your website. Information like your contact details and a list of the services you provide need to be available for users. Keep all visual aspects of your profile as similar to your website homepage as you can. Graphics, colour schemes and brand logos should remain consistent throughout all your online platforms to make your business identifiable and easily recognisable.
2. Launch a LinkedIn Group
LinkedIn groups are becoming a powerful tool for …
It’s almost here; you’ve bought your costume, stocked up on sweets and cracked open the fake blood but have you updated your social media campaigns? Every year organisations all over the world embrace All Hallows’ Eve and unleash fun and original content out into the Twittersphere as part of their marketing efforts.
In this article we consider five ways to create a successfully spooky Halloween social media campaign that you can use year after year.
1. Make it Multi-Channel
When deploying a Halloween themed social media marketing campaign it is important to spread it out over all of your company’s channels; the company website, Twitter profile, Facebook page, even your Instagram and Pinterest pages. Keep your content relevant to the platform you’re sharing on and consider making it last for at least a couple of days so you can keep your users entertained.
2. Dress Up Your Profiles
A great way to integrate the fun of Halloween into your social media profiles is to temporarily ‘dress up’ your banners, profile pictures and even social sharing buttons. Changing your usual brand colours to the typical orange and black or adding a spattering of jack o’ lanterns into your Facebook cover picture …
With more than half of businesses achieving 10% of their sales through email marketing, the value of email to drive sales is sometimes overlooked by the distraction of newer technologies. In this article, we consider ways to achieve the best from your email marketing campaigns.
1. Easy Sign-Up
No one likes a complicated sign-up process. By incorporating your sign-up forms on your website homepage or social media profiles, customers are more likely to consider subscribing. Think about where your customers are active – are they looking at your company blog? Do they go straight to your business’ homepage?
Consider sending out an email to new subscribers telling them what to expect from your e-letters. Are you using your marketing campaigns to drive e-commerce sales or provide company updates for your customers? Try to give them an indication of the frequency in which you’ll be sending emails out – will you be giving your customers daily deals or weekly tips? This is your chance to impress them with you can offer; make the wording snappy and attractive to the reader so that they’ll continue subscribing.
2. Build Your Brand
Most people skim-read their email inbox before deciding what’s worth reading and …
Approximately 175,000 blogs are added to the web on a daily basis proving that blogging is still a huge way to get noticed online. But with so many available out there, how do you make sure that your blog is the one worth reading? In this article, we consider four ways to improve your content and engage your audience.
1. Consider Your Audience
Before you even start thinking about your first post it’s important to think about who you want to read your blog. Will you be targeting people of a certain profession? If so will you be using specific technical language or jargon that might not be easily understandable to those out of the loop? Or will you be writing a more general blog for someone who might just be viewing your blog, interested in your title? By deciding on the kind of demographic that you’re writing for you will be able to narrow down all aspects to create the optimum content for your readers.
2. Clever Content
Something that will keep your readers coming back for more is your content. Well-written, valuable content about something relevant to your readership will keep them engaged and likely to get involved …