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Category Archives: Content Marketing

How to Grow Your Business on LinkedIn

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LinkedIn is one of the world’s largest social media sites with millions of professionals under one roof. Businesses can easily target the right people to build brand advocates and gain followers. If you want to use LinkedIn to grow your business, here are some effective methods to try.

Convert your existing customers into followers

Your existing customers already know about the service or product you offer. Through LinkedIn, you can give them an opportunity to share their positive experiences by following your Company Page. Link your page into the forums and create a company blog to quickly capture the prospective customers who visit your website.

Complete your profile without overexposing your identity

Your business profile shouldn’t consist of old or irrelevant information about your brand. Make sure you include current details of what you’re doing now such as where you’ve worked and what you do in your role. No-one wants to know when your birthday is or what your hobbies are when they review your company profile.

Make quality connections

Before you send a potential customer a request to connect, make sure you check their profile first to see if they are legitimate. Look for a professional photo and at …

Why Should You Be Using Instagram Marketing?

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When it comes to using Internet marketing for your business, there always seems be a new platform that comes on the horizon. Right now, everyone is talking about Instagram as the next best thing. This social media site has already reached 150 million users worldwide, and it’s easy to see why. Small and large businesses can use this platform to quickly gain visibility and reach their target audience. Here are some reasons why you should be using Instagram marketing for your business.

Your Instagram profiles can reach a wider market

In addition to the mobile app, users can also have a web presence through Instagram. This platform is available on iPhone and Android devices and provides a great collage that allows your audience to get a better idea about your business. Instagram lets you promote anything from products to services and conferences.

You can engage your target market with contests

Instagram is one of the most popular social media platforms for photo contests. You can easily create a contest-specific hashtag and ask your audience to use it when they submit their entries. Once the pictures are tagged, ask people to vote for their favourite photos before picking a winner. The …

Why Should You Consider Youtube Marketing?

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<strong>One of the advantages of YouTube marketing through the Internet is that it can be very cost effective. This can be especially true of a video sharing sites because of the popularity of online videos, and the fact that there is no charge involved for uploading content.

There are two basic ways that YouTube can be utilised for the purposes of marketing. One is to make and upload your own videos to the site, or, alternatively, advertise on other people’s videos. With 4 billion videos viewed every single day, and monthly visitors to the site numbering a billion, the potential audience a video can reach is huge. Figures from Nielsen also indicate that, for young adults in the US (18-34-year-olds), YouTube is preferred to all the cable networks.</strong>

<h1>Why Videos Are Increasingly Important </h1>

With Google now increasingly recognising videos as being as important as text, this should act as an incentive for companies to explore marketing on YouTube. One effective way of doing so is to complement articles on your website with a video. Consequently, you increase the likelihood of backlinks to your site, either for the article or the video. This will, then in turn, result in the …

Tips for Awesome Affiliate Marketing Strategies

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If you are new to affiliate marketing or have been at it for a while but not having much success, then there are things you can do that might help make your marketing efforts yield more results. Affiliate marketing (in case you were wondering) is a referral program that pays commission to people who successfully get others to buy company products online. It has become quite a popular and cost effective strategy and it offers a potential source of income for website and blog owners. But there are certain things that need to be done in order to be successful.

Find Your Niche

Finding the right niche market for your business is one of the most fundamental building blocks for success. If you are not interested or passionate about the product you are marketing, then you will have little interest persuading others to but the product.

Choose Your Affiliate Program Carefully

It is important to choose the right program to join. How do you which is the right one? Ask the following questions: Does the program pay the levels of commission you want? Is the manager of the affiliate program accessible and approachable? Would you purchase the products of the …