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Category Archives: Content Marketing

Top Tips for Publishing SEO-Friendly Blog Posts

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Blog posts can be interesting and powerful marketing tools to capture a certain target audience. They are highly engaging and are often fun to write. However, there is a misconception amongst beginners that simply writing about a relevant topic will automatically generate inbound hits and subscribers. In truth, there is a very real science to blog writing. Let us look at some sure-fire tips that will help you capture and maintain your audience.

These are handful of easy ways to increase the rankings of SEO-friendly blog posts. In the world of the modern search engine, exposure and content are both key and each needs to be taken very seriously.

Research Your Keywords

In terms of SEO, knowing which keywords are the most popular is the first and most fundamental concern. What are others talking about and how can you insert these terms into your blog? The keyword tool provided by Google is an excellent place to begin. Let us also recall that not only will rankings depend upon the correct choice of keywords, but that the most important term should be included as close to the beginning of the title as possible.

Ensure Readability

Another common error novices fall victim …

Why Should You Use Infographics?

canstockphoto8625325 (1)Infographics are image files that are often loaded with easy-to-understand visual information. They are a little like a PowerPoint presentation if you were to take the main points of each slide and slip them into one big slide.

1. They are smooth brand promoters

It is fun and handy when you can slip your brand logo into something without people instantly noticing. Sure, you can attach an image of your brand to a guest post you wrote, but it stands out like a pig’s nose at a pie-eating contest. Subtly slide your brand logo into your infographics and let drip-drip marketing slide into action/.

2. For some reason, 98% of statistics seem to matter to people

People seem to have a weakness for statistics. People seem to believe them almost instantly. People are reading on Facebook that 98% of people smoke weed, and there are people out there believing it without exception despite the fact that probably 88% of the population has never even had physical contact with it.

3. Only 4% of people say they have never seen an infographic

If people are willing to believe anything that is written in statistics form, then why not lie? The great …

How to Drive Traffic to Your Site Using Instagram

Instagram Food

The rise of visual social media platforms such as Instagram, Pinterest and Vine has really changed the way that businesses approach their content marketing strategies. Although voice is a major part of getting your business’ ideas heard, visual communication such as images of products and memes relevant to the industry can also give your customers an instant idea of your services.

For a twist on traditional strategies why not try our easy guide to driving traffic to your website using Instagram.

1. Be Exciting

The first rule for producing engaging and enticing content is to make something that you’d be excited to read or look at. Although it might be tempting to fill your profile with images of your business’s new products be weary of its ability to look almost completely like spam.

Be creative with the ways you choose to display your products and consider relating your posts to the seasons, national holidays or even viral news stories.

Entice your followers by giving them exclusive looks at your products and services. Make the feel exclusive and they’ll keep returning to your profile.

2. Use Hashtags

Just like Twitter and Google+, hashtags are a great way of organising posts and …

5 Ways to Improve Your Content Shareability

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Whether you’re writing a weekly blog or sending out daily social media posts ensuring that your content is sharable is essential. There are many advantages of upping your content game including increasing website traffic and engagement across each of your different platforms.

1. Be Visual

Many people scuttling around on the internet become excited at the prospect of an interesting and funny image. With the rise of viral content such as memes, visually enticing videos or images will grab potential clients’ attention, and fast.

If you’re looking for a truly unique way of making your content sharable, why not try creating your own original (maybe even hilarious) visuals? The sheer ubiquity of programmes such as Photoshop make it a lot easier nowadays to produce something new and exciting, so put those stock images down, and step away from the clip art.

2. Decide on a Good Title

If you’ve used the internet in the past few years you’ll know about the huge influx of list and how-to format posts making their way around people’s newsfeeds. Websites like Buzzfeed and Mental Floss receive high levels of traffic by hooking readers with a funny and engaging headline. Posts containing numbers (’10 Things …