Producing a business blog is an excellent way of advertising your company profile as well as driving inbound marketing.
Here are some top tips to get the most out of your blogging by making it work as a powerful business tool.
Keep it Targeted
Your blog is you 24 hours, seven days per week shop window. So use it. Give each blog a subject and write about I exclusively. A subjected blog will help peak your readers interest and make them want to know more about your products and services. It is important to include a link within the blog that goes directly back to an appropriate point on you company website as it will drive traffic and build leads.
The Free Newsletter
Giving something away is always popular, so use your blog to offer access to a free email newsletter and RSS feed. Along with helping you create a list of interested parties, it allows you to advertise everything new about your business and helps build trust.
Pictures are important within business blogging, so wherever possible, use original images to spice up your publication and build interest in your industry. Apart from making your blog look more …
In a world of digital marketing, when was the last time you considered PR? I mean real good, old-fashioned, solid PR, not content marketing, blog posts, or social media, where your company brand gets mentioned a couple of times.
Whether your company is online, or a bricks and mortar establishment, it should still play a large part in building a company reputation which puts your brand on the top of the pile.
Reputation is Still Everything
Industrial leaders’ continuously state reputation is the first thing they consider when viewing different businesses. Over and above financial performance, and company assets, a company’s solid reputation can have a major effect when expanding existing, or opening new markets.
A good reputation opens doors to additional funding, attracting investment, and allowing superior value for both goods and services. Reputation also has a major effect on recruitment of both graduate and shop floor staff. There is a sense of pride when asked where they are employed, and staff moral is generally higher working for a company of high repute.
Whether your company is small, medium, or large; local, national, or international; good public relations can make a massive difference and provide untold benefits.
Everyone has been on the receiving end of an unwanted email from a marketer, but from the senders point of view, if you know why people delete without reading, you can avoid the 3 main pitfalls and create a great email campaign.
1. Irrelevant Content
The classic marketing email is written without much thought towards the end user, and whilst they may look like works of art and be stuffed full of links to products and services, potential clients won’t click through if they don’t think it has relevance to them. To avoid this pitfall:
• Only contact people who have reached out to you – purchasing lists of emails will dramatically reduce your hit rate.
• Make your content interesting – make it clear as to why they should look at your site or click on a particular link
2. Content is Too General
The next pitfall of marketing email campaigns is to send the same email to every recipient, regardless of whether they’re a new client or an old faithful. It saves time for you, but means that people will be much more dismissive. To create more personalised emails:
• Group your mailing lists – this will allow …
YouTube’s own statistics show that the video-sharing website has more than 1 Billion users, and not only that but the number of hours people spend watching videos on YouTube each month is up an incredible 50% year on year. So, how can you capitalise on YouTube’s successful social platform?
Starting out on YouTube
As you’d expect from the leading video-sharing website, you can start your YouTube marketing journey via desktop or mobile – although desktop may be the best option to start with. It’s also worth noting you can’t currently create a new channel using the YouTube App for Android or iOS.
First, to get started on YouTube you’ll need a Google Account. Although you can opt for a personal channel, it’s a far better idea to go for a business channel to get the best results from using YouTube for social media marketing. Once signed up, the nerve centre of your activity is your YouTube channel – your account.
Think of your channel as your homepage – here you can control what your audience sees in each of the sections.It’s important to customise your channel; making it stand out from competitors. Your channel art should be a …