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Category Archives: Content Marketing

Top Tips for Using Your Social Media Testimonials

canstockphoto21745782Your testimonials page is one of the most powerful and influential pages on your website. This is the part where people say how great your product or service is. But the question is, how can you use your social media testimonials effectively? Let’s look at some of the best ways to collect reviews and encourage more positive feedback from your followers.

Use LinkedIn Recommendations

Shout loudspeakerThis social media site is a great source of reviews and recommendations. If you’re a freelancer, entrepreneur, or you own a company with many employees, then you should be using LinkedIn to collect recommendations from the customers you work with. With their permission, you can post their recommendations on your website at the testimonials page or create a dedicated page that features customer reviews.

YouTube Video Reviews

YouTube is another excellent social media platform that allows companies to post a video of their customers talking about their services or products. You should encourage your followers to add their videos about your brand along with a link that connects to your website. It’s also possible to store multiple video reviews of your fans on your YouTube channel. This is a great way of letting people exchange their …

A Beginner’s Guide to SEO Copywriting

canstockphoto19335381Good SEO is integral to good copywriting, if you don’t focus on it then your copy just won’t be seen. To understand what you need to do in terms of integrating effective SEO into your copy, you need to understand exactly how search engines rank their results.

First of all they look for relevancy. This is the deceptively simple notion of checking the frequency of words in a given website against what the search engine expects from a certain category. If you have the word “law” multiple times in your copy and the word “car” in there once, a search engine is likely to assume you’re talking about the law rather than motor vehicles.

If you want a quick and easy assessment of what Google thinks your webpage is all about you can drop the URL into their Adwords Keywords Tool. You’ll be given a read out of suggested topics and keywords to focus on and from there you can start guiding Google to better finding you content.

Obviously it’s a fine balance though. We’ve all seen poorly written copy that focuses entirely on keyword stuffing and it looks ugly and forced. You have to make sure that you are …

A Beginner’s Guide to Infographics

canstockphoto17320210With social media networks becoming increasingly popular, infographics have become powerful marketing tools. How hard is it to design an infographic, though? You may worry that the entire process is hopelessly complex, requiring experience in computer graphics or professional design. Such worries, however, are completely unfounded. In fact, creating an infographic is much easier than you might think. Below, we provide a number of tips to help guide you through the infographic design process.

1.The Design Process

Contrary to popular belief, you don’t have to be an expert in computer graphics or creative design to create attractive and popular infographics. There are a number of websites online that will do all of the hard work for you. When using these websites, all you have to do is a.) enter all of the data you want to be included in your infographic and b.) select your preferred colour and text options. You will then be presented with a fully finished, highly polished infographic ready to be shared on Facebook, Pinterest and Tumblr.

2. Think About your Audience

When deciding what type of data you want to include in your infographic, think about what would be of significant interest to your audience:

Making the Most of Google+ for Your Business

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With over 500 million users across the globe, Google+ has become the second largest social network working as a catalyst to connect your business with its target audience. While Facebook markets itself as a way to connect with friends, Twitter can be very B2B based and Youtube for fun viral promotional stunts, Google+ focuses on talking directly to your customers.

In this post we discuss the best ways to make the most out of your business’ account on Google+.

1. Keep Connected

One of the greatest things that you can do with any of your social media accounts is to promote them across separate platforms. Making a connection between your Google+ page and your website or blog will increase your traffic and help potential customers get to grips with your services or products. From a branding point of view it also keeps everything cohesive. Keeping this all connected can be as simple as adding a Google+ badge to your website or integrating G+ social share buttons so that other users can share your content across their own pages.

2. Actively Engage

Engagement is the most vital element of social media – don’t forget that! For that reason alone, you should …