Category Archives: Content Marketing

A Guide to Using SEO Keywords

In a world where some of the biggest search engines dictate the relevance of your company’s website to potential customers getting your SEO keywords right is vital. Without the use of keywords, your website’s exposure will ultimately decrease, so taking the time to optimise every aspect of it beforehand is completely worthwhile.

In this post we discuss the best ways to research and use SEO keywords for the best results.

1. Do Your Research

Before compiling your list of SEO keywords, you will need to find out the kinds of things that your potential clients are searching for online as well as checking out your competitors and their optimisation. Free online tools like Google’s Adwords Keywords Planner The Classic. The Dude in front of red question mark. will give you plenty of ideas for which words to use and their searchability levels.

When beginning your research, beware of targeting popular terms like, ‘cloud computing’, for example, as they’ll prove way too competitive and will leave your business lacking in its ranking. It’s useful to try replacing these types of words with longer, more specific phrases. This is a great trick throughout all of your keyword research as you’ll bring in the right visitors who are actively looking for what your …

5 Ways to Find Trending Topics

Coming up with blog topic ideas can be the bane of any content marketer or copywriter’s existence. Coupled with the need to keep the subjects you write about up to date and relevant for your readers, you may feel that you’re repeating the same subjects all the time. The top proven to drive traffic to your site and engage audience is to cover ‘hot topics’ – up-to-date topics that are trending on the internet.

In this post we discuss the best resources available for discovering new trending topics to fill up your content marketing.

1. Twitter

The concept of ‘trending’ started with Twitter. By using hashtags in the same way as a search engine, users are able to interact with each other and share ideas. Through clever algorithms, the social platform identifies lists of subjects that are being talked about around the world and by changing your settings you are given the opportunity to tailor them to your geographical region or specific interests.

The advantages of using Twitter as a starting point for your content inspiration is that, unlike some other resources, all trending topics are generated in real-time. With the speed in which the media moves, finding news stories …

Using LinkedIn as a Blogging Platform

Alongside LinkedIn’s reputation as a ‘professional social network’, it is also a crucial marketing platform enabling businesses to connect with clients. Once only available for LinkedIn ‘influencers’, their platform allows users to publish original content that immediately becomes part of their own professional profile and is shared with their network. Users are also given the opportunity to follow content produced by other individuals not in your network.

In this post we discuss the advantages of using LinkedIn in your content marketing strategy.

1. Create Attractive Content

You’ve probably heard this a million times, but ensuring that your content is interesting, exciting and even attractive to your readers is vital. Similar to the content that you publish, keeping a consistency when you’re blogging with theme, style and voice is important to keep your readers fascinated.

Although there is no formal editing, LinkedIn does make it clear that any content that is sales-orientated won’t be tolerated. Look at what you’re trying to achieve and keep your blogging as relevant to that as possible. If your business deals with interior design look at topics surrounding it – they don’t need to be specific to the main subject but your audience need to …

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How to Use Pinterest for More Exposure

Pinterest is quickly becoming a staple amongst social media marketers as they wrestle their ways through the complex (and often convoluted) world of content marketing. With recent studies depicting the popularity of visual content over plain, conventional copy, opting to use a variety of social media platforms is a great way to increase engagement and drive site traffic.

In this article we discuss the best ways to use the social giant to gain more exposure for your business.

1. Be Smart with Your Pins

Like all aspects of content marketing, it’s important to deliver high quality, original images that will spark a reaction from the audience. Information can be processed quickly when it’s seen as an image or infographic and that’s why Pinterest works so well for retaining interested followers.

One of the biggest mistakes that marketers make on Pinterest is neglecting to redirect the source of a pin back to their own site. Something as simple as editing the URL on the pin will give you the opportunity to grow not only your main homepage but your blog. Don’t forget to edit other aspects of your pin such as the description and if your source if applicable. A pin …