Social media is one of the biggest trends in digital marketing right now with most businesses looking to expand and develop their customer base. Using different social media platforms can be a great way of not only gaining exposure but an online reputation amongst current clients.
In this post we discuss the best ways to target and cater specifically to your perfect customer, attracting them and keeping them on board.
1. What are you looking to Achieve?
Like all internet marketing, planning is essential. Before you start working out who you would like to target you need to decide what you would like to achieve by targeting them. Are you looking to build a community? Provide exposure for a new product or service? Drive sales? Or simply provide great customer service? Dependant on what you’re choosing to do you will need to decide which channels work best.
2. The Power of Segmentation
An easy way to start defining your ideal customer is to make a list of the more obvious characteristics they may share – are they homeowners? Do they work full-time? Do you have considerable disposable income? Focus on the product or service you’re providing. Will your target demographic …