Social media contests can be a great way of increasing your number of email leads. However, there are some basic things to remember, and here are some of the most important.
Choose The Type Of Contest
There’s many different contest types to choose from, and promote by way of social media, ranging from a photo contest to giving away a small prize in return for an email address (giveaways). A photo contest can appeal to a wide audience because there is a creative process rather than the more random nature of a sweepstake. While sweepstakes are a long established contest form, and can result in collecting many email addresses from entrants looking to win one or more prizes through very little effort.
Consider Your Target Audience
It makes long-term business sense to offer prizes in a social media contest that relate to your company. As an example, a travel company should be looking at giving away travel-related prizes, i.e. tickets to a specific destination, rather than a free games console or iPhone.
Make Winning Seem Achievable
If a contest seems too difficult to win, then you’ll struggle to entice entrants through social media. One of the reasons people can be …
Email marketing is only effective if it is done in the right way. Most people ignore marketing and newsletter emails, but if you give people a tangible benefit for opening your emails, you may see more success. Growing your email list using Facebook can be very effective if you conduct your campaigns in the right way.
A Short Disclaimer
Every country has its own laws on sending emails, so please check them out before you start gathering email addresses. UK best practices suggest you cover yourself with a double confirm system. The person agrees to receive emails, and then you send them an email where they click a link to confirm. Incidentally, this also lower the chances your emails will end up in their junk folder.
Show People a Preview and Have Them Sign Up For the Rest
Use your Facebook profile and fan page to give people a sneak preview of your content. Tell them that if they sign up to your email list that you will email them the rest of the content or a link to it. This is a simple and effective method, but try to use it with circumspect. If all people see are previews …
Although it is definitely not a novelty anymore, email is far from universally understood or properly used when it comes to marketing campaigns. Modern marketers tend to get lost in the whirlpool of campaign metrics and often forget what is at the core of successful marketing: compelling copy which inspires a large number of recipients to take the desired action. Here are our top 5 tips for producing effective email copy.
Action, action, action!
The primary purpose of an email marketing campaign is to inspire your customer base to take a desirable action. You have to align your email copy with that task, and the best way to do so is to use actionable language, starting with the subject line. The classic strategy here is to keep it short and strong and to rely on verbs, like “Sign up for a free month of premium” or “Increase your market share by 25 per cent today”. Subject lines like these tell your customers what they can do with the information you have sent to them. Keep in mind that simple imperatives are not the only actionable phrasing you can use, and “Don’t miss your chance to be noticed” or even the
With more than half of businesses achieving 10% of their sales through email marketing, the value of email to drive sales is sometimes overlooked by the distraction of newer technologies. In this article, we consider ways to achieve the best from your email marketing campaigns.
1. Easy Sign-Up
No one likes a complicated sign-up process. By incorporating your sign-up forms on your website homepage or social media profiles, customers are more likely to consider subscribing. Think about where your customers are active – are they looking at your company blog? Do they go straight to your business’ homepage?
Consider sending out an email to new subscribers telling them what to expect from your e-letters. Are you using your marketing campaigns to drive e-commerce sales or provide company updates for your customers? Try to give them an indication of the frequency in which you’ll be sending emails out – will you be giving your customers daily deals or weekly tips? This is your chance to impress them with you can offer; make the wording snappy and attractive to the reader so that they’ll continue subscribing.
2. Build Your Brand
Most people skim-read their email inbox before deciding what’s worth reading and …