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Category Archives: Google

Why Should You Hire a PPC Specialist?

In the world of digital marketing, there are typically two major players in attracting website traffic. They are SEO and PPC (pay-per-click) advertising. There are some pros and cons of PPC and SEO; in a perfect world, your company has to incorporate both into your strategy for online marketing.

The process of SEO can sometimes be a long one; with algorithm updates mixed with high competition, it’s leading more companies to earmark more of their budget on online marketing for PPC advertising. Pay-per-click is very attractive since it can rapidly direct highly targeted traffic to your site. The disadvantage is that it needs lots of experience and knowledge to do it properly.

Most business owners build a Google AdWords campaign; they then blow through the budget fast and don’t have anything to show for it. Generally, it takes a lot of experience plus understanding of how pay-per-click works to setup as well as manage a campaign correctly. There’s a reason why marketing agencies charge you a fee for handling the PPC advertising. Here is why you should hire a PPC specialist:

Keyword Research Is Often Challenging

When a pay-per-click specialist begins a campaign, typically, the first step will be the

Is Google Losing Favour With Audiences? Perhaps It’s Time to Optimise Your Website for Bing

For many years Google has been the one search engine that businesses focused on. However, there are signs that the tide is changing and consumers are choosing to use other search engines instead. In the UK, Google still manages to catch the majority of the market. However, Bing and Yahoo enjoy a combined market share of 13%. in the US, it accounts for 19.4%. Bing’s share of the US market actually increased by 0.2% in 2016, while Google’s dropped by the same amount. There are a number of factors that could have contributed to the increase. For example, Windows 10 has Bing search integrated into its software. Whatever the reasons, Bing, and its partner in crime Yahoo, really doesn’t deserve to be overlooked. Especially now that Mozilla Firefox has announced it is ditching Google in favour of Yahoo.

So what can you do to ensure your website gets ranked by Bing? You’ll be pleased to learn that many of the factors are similar to Google. That means you still need to concentrate your efforts on content and links.

Quality Content
Quality counts is what they say and this is true for Bing, as well as Google. Pages should be unique …

Google begins rolling out mobile-first indexing to more sites

With more people now searching on Google from their smartphones and mobile devices, as opposed to desktops (in fact, this switch happened all the way back in 2015!), Google has seen how important mobile is now and how much more important it will be in the future.

People like to have the convenience of being able to search while on the move, or to pull their phone out of their pocket at home and search for a local business or service, or even find reviews from a restaurant they’re standing in front of! Search engines, combined with mobile technology has changed our world in a way that was unforeseen to businesses, and those that keep up with the changing times are the ones that will win out in the end.

Google’s team spoke back in 2016 about changing its algorithm, to place emphasis in its rankings on mobile sites. They felt they would best achieve this by indexing the mobile versions of sites first, then the non-mobile versions. As always, because Google is a behemoth of code, they would require some testing for that first!

Then in December of 2017, Google had begun to experiment with search results in the …

The Biggest Google Algorithm Updates in 2017 and Their Implications in 2018

Google are famous for constantly implementing new updates in order to improve their search result listings for users. They do this by punishing spam or low-quality websites, and promoting those websites which provide valuable, authority content. Of course, there are a whole load of other factors that come into play when it comes to Google’s closely-guarded algorithms. However, marketers and business-owners can try to stay on top of these changes by following announcements and updates released by Google and well as through ‘unconfirmed’ sources.

2017 was certainly a big year for algorithm updates. From increasing meta description lengths to penalising interstitials, we reveal the biggest algorithm changes for 2017 along with their implications for the coming year.

Interstitials

The first announced update of the year, which Google provided fair warning for, was the penalising of interstitials. This applied mostly to mobile searches; websites viewed on mobile devices were penalised if they had ‘intrusive’ interstitials. This led to many websites choosing to remove them all together, although it provides more difficulty for age-appropriate websites that need a verification check. Many focused on creating more enticing opt-in boxes on their website as a way to get more people to sign-up without the …