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Category Archives: Google

Link Building Basics – Why Search Engines Use Links

Marketing strategies aimed at driving traffic to particular sites are becoming ever more reliant on creating successful link building campaigns. Many strategists use content marketing to submit informative articles to a wide number of websites with the intention that the backlinks they contain are creating a network to increase brand awareness and generate a larger flow of traffic. Some analysts believe that link building depends on how the search engines identify the quality of the links themselves but first, let’s investigate why links have become so important.

Why are Search Engines Looking for Links?

The main focus of search engines has always been centred around high-quality content. Websites or blogs containing articles full of information that adds worthwhile value have always been more easily located in the past by specific questions or keywords that are relevant to the subject matter. As the internet has become packed with thousands of high-quality pages devoted to every topic you can think of, businesses are constantly trying to find new ways to place their pages ahead of all the others. By chance, analysts have recently noticed that pages are being ranked higher in SERPs due to how many high-quality links they have acquired. Presumably, …

Google Search Quality Guidelines Updated

Google search quality guidelines allow raters to assign values to various search result pages. These guidelines have recently been updated, but they will not directly affect the ranking of specific web pages. Instead, they will allow Google to receive valuable feedback on how useful their search algorithm is. With this information, the search engine will be able to come up with new policies and may improve its algorithm in order to offer high-quality search results.

Many of the changes are minor, but they are still important to note. Here are the updates that have been made to the Google search quality guidelines:

 

1. Raters Have to First Determine the Purpose of a Search Page

Before assigning a rating to a particular search page, raters will have first to determine the purpose of the search. The top results given by the search engine will then be checked for relevance, regardless of the type of web pages listed. For example, a serious page will not necessarily have to be ranked higher than a humour page. If the humour website provides results that satisfy the specific search query, the search page will be given a higher quality rating.

The actual purpose of …

Why Should You Hire a PPC Specialist?

In the world of digital marketing, there are typically two major players in attracting website traffic. They are SEO and PPC (pay-per-click) advertising. There are some pros and cons of PPC and SEO; in a perfect world, your company has to incorporate both into your strategy for online marketing.

The process of SEO can sometimes be a long one; with algorithm updates mixed with high competition, it’s leading more companies to earmark more of their budget on online marketing for PPC advertising. Pay-per-click is very attractive since it can rapidly direct highly targeted traffic to your site. The disadvantage is that it needs lots of experience and knowledge to do it properly.

Most business owners build a Google AdWords campaign; they then blow through the budget fast and don’t have anything to show for it. Generally, it takes a lot of experience plus understanding of how pay-per-click works to setup as well as manage a campaign correctly. There’s a reason why marketing agencies charge you a fee for handling the PPC advertising. Here is why you should hire a PPC specialist:

Keyword Research Is Often Challenging

When a pay-per-click specialist begins a campaign, typically, the first step will be the

Is Google Losing Favour With Audiences? Perhaps It’s Time to Optimise Your Website for Bing

For many years Google has been the one search engine that businesses focused on. However, there are signs that the tide is changing and consumers are choosing to use other search engines instead. In the UK, Google still manages to catch the majority of the market. However, Bing and Yahoo enjoy a combined market share of 13%. in the US, it accounts for 19.4%. Bing’s share of the US market actually increased by 0.2% in 2016, while Google’s dropped by the same amount. There are a number of factors that could have contributed to the increase. For example, Windows 10 has Bing search integrated into its software. Whatever the reasons, Bing, and its partner in crime Yahoo, really doesn’t deserve to be overlooked. Especially now that Mozilla Firefox has announced it is ditching Google in favour of Yahoo.

So what can you do to ensure your website gets ranked by Bing? You’ll be pleased to learn that many of the factors are similar to Google. That means you still need to concentrate your efforts on content and links.

Quality Content
Quality counts is what they say and this is true for Bing, as well as Google. Pages should be unique …