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10 Must-Have Social Media Marketing Tools in 2022

20 Jul 2022

Social media marketing requires goal-planning, an understanding of your audience, engaging content, optimal scheduling and consistent adaptation to be recurrently successful. A good marketing team can perform these actions competently but not always efficiently. With the help of s, specific tasks can be completed quickly and intelligently.  At Pinnacle Internet Marketing, we provide social media […]

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What Will Replace Third Party Cookies?

25 May 2022

What are Cookies? In the online industry, cookies aren’t the small baked goods topped with chocolate chips that you’re probably used to. Instead, HTTP cookies, short for ’magic cookies,’ are small packets of data used by computers. They are pieces of information created by a web server and sent to a device. Such as a […]

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Link Building Basics: Why Search Engines Use Links

31 Jan 2019

  Marketing strategies aimed at driving traffic to particular sites are becoming ever more reliant on creating successful link building campaigns. Many strategists use content marketing to submit informative articles to a wide number of websites with the intention that the backlinks they contain are creating a network to increase brand awareness and generate a […]

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Google Search Quality Guidelines Updated

06 Aug 2018

Google search quality guidelines allow raters to assign values to various search result pages. These guidelines have recently been updated, but they will not directly affect the ranking of specific web pages. Instead, they will allow Google to receive valuable feedback on how useful their search algorithm is. With this information, the search engine will […]

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Why Should You Hire a PPC Specialist?

15 Jul 2018

In the world of digital marketing, there are typically two major players in attracting website traffic. They are SEO and PPC (pay-per-click) advertising. There are some pros and cons of PPC and SEO; in a perfect world, your company has to incorporate both into your strategy for online marketing. The process of SEO can sometimes […]

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Is Google Losing Favour With Audiences? Perhaps It’s Time to Optimise Your Website for Bing

02 May 2018

For many years Google has been the one search engine that businesses focused on. However, there are signs that the tide is changing and consumers are choosing to use other search engines instead. In the UK, Google still manages to catch the majority of the market. However, Bing and Yahoo enjoy a combined market share […]

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Google begins rolling out mobile-first indexing to more sites

20 Apr 2018

With more people now searching on Google from their smartphones and mobile devices, as opposed to desktops (in fact, this switch happened all the way back in 2015!), Google has seen how important mobile is now and how much more important it will be in the future. People like to have the convenience of being […]

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The Biggest Google Algorithm Updates in 2017 and Their Implications in 2018

15 Mar 2018

Google are famous for constantly implementing new updates in order to improve their search result listings for users. They do this by punishing spam or low-quality websites, and promoting those websites which provide valuable, authority content. Of course, there are a whole load of other factors that come into play when it comes to Google’s […]

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