Google search quality guidelines allow raters to assign values to various search result pages. These guidelines have recently been updated, but they will not directly affect the ranking of specific web pages. Instead, they will allow Google to receive valuable feedback on how useful their search algorithm is. With this information, the search engine will be able to come up with new policies and may improve its algorithm in order to offer high-quality search results.
Many of the changes are minor, but they are still important to note. Here are the updates that have been made to the Google search quality guidelines:
1. Raters Have to First Determine the Purpose of a Search Page
Before assigning a rating to a particular search page, raters will have first to determine the purpose of the search. The top results given by the search engine will then be checked for relevance, regardless of the type of web pages listed. For example, a serious page will not necessarily have to be ranked higher than a humour page. If the humour website provides results that satisfy the specific search query, the search page will be given a higher quality rating.
The actual purpose of …
For many years Google has been the one search engine that businesses focused on. However, there are signs that the tide is changing and consumers are choosing to use other search engines instead. In the UK, Google still manages to catch the majority of the market. However, Bing and Yahoo enjoy a combined market share of 13%. in the US, it accounts for 19.4%. Bing’s share of the US market actually increased by 0.2% in 2016, while Google’s dropped by the same amount. There are a number of factors that could have contributed to the increase. For example, Windows 10 has Bing search integrated into its software. Whatever the reasons, Bing, and its partner in crime Yahoo, really doesn’t deserve to be overlooked. Especially now that Mozilla Firefox has announced it is ditching Google in favour of Yahoo.
So what can you do to ensure your website gets ranked by Bing? You’ll be pleased to learn that many of the factors are similar to Google. That means you still need to concentrate your efforts on content and links.
Quality counts is what they say and this is true for Bing, as well as Google. Pages should be unique …
With more people now searching on Google from their smartphones and mobile devices, as opposed to desktops (in fact, this switch happened all the way back in 2015!), Google has seen how important mobile is now and how much more important it will be in the future.
People like to have the convenience of being able to search while on the move, or to pull their phone out of their pocket at home and search for a local business or service, or even find reviews from a restaurant they’re standing in front of! Search engines, combined with mobile technology has changed our world in a way that was unforeseen to businesses, and those that keep up with the changing times are the ones that will win out in the end.
Google’s team spoke back in 2016 about changing its algorithm, to place emphasis in its rankings on mobile sites. They felt they would best achieve this by indexing the mobile versions of sites first, then the non-mobile versions. As always, because Google is a behemoth of code, they would require some testing for that first!
Then in December of 2017, Google had begun to experiment with search results in the …