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Category Archives: Google

The Biggest Google Algorithm Updates in 2017 and Their Implications in 2018

Google are famous for constantly implementing new updates in order to improve their search result listings for users. They do this by punishing spam or low-quality websites, and promoting those websites which provide valuable, authority content. Of course, there are a whole load of other factors that come into play when it comes to Google’s closely-guarded algorithms. However, marketers and business-owners can try to stay on top of these changes by following announcements and updates released by Google and well as through ‘unconfirmed’ sources.

2017 was certainly a big year for algorithm updates. From increasing meta description lengths to penalising interstitials, we reveal the biggest algorithm changes for 2017 along with their implications for the coming year.

Interstitials

The first announced update of the year, which Google provided fair warning for, was the penalising of interstitials. This applied mostly to mobile searches; websites viewed on mobile devices were penalised if they had ‘intrusive’ interstitials. This led to many websites choosing to remove them all together, although it provides more difficulty for age-appropriate websites that need a verification check. Many focused on creating more enticing opt-in boxes on their website as a way to get more people to sign-up without the …

Chrome will soon mark all unencrypted pages as ‘not secure’

How secure is your website? That’s a question that will soon be on the lips of all Chrome users, as Google has announced that in just a few months, it will be marking all unencrypted sites as “not secure”. That means that every site which uses HTTP rather than HTTPS will carry a worrying “not secure” warning at the side of the address bar, alerting users to potential risks.

SSL

What is HTTPS?

This update is a feature of Chrome 68, due to be released in July 2018. It shouldn’t come as too much of a surprise, as for years Google has been using various methods to encourage the switch to HTTPS. HTTPS, a system which prevents third parties from accessing data from websites, is not a Google initiative, but it has been heavily pushed by the search engine giant. The protocol adds an extra dimension of security to HTTP by using an SSL certificate (Secure Sockets Layer). This ensures that the connection between browser and server is encrypted, and therefore secure.

The security promised by HTTPS is particularly important for e-commerce sites, or any site that involves users entering personal login information. Since 2016, websites which still use HTTP for

Ways to Increase Traffic to Your Website

If you ask any business person what the most important thing about their profession is, they will tell you it is getting more customers. The same case applies to those who own websites. They are always looking for ways to boost traffic to their sites. A business website works like an employee; only that it is operating 24 hours a day. With such an employee, you will need to direct more people to your website to maximise its productivity.

 

Why Website Traffic is Important

Website traffic helps you:

• Determine how your marketing efforts are paying off
• Collect information about your target audience to make informed decisions
• Generate more leads and gather additional clients
• Increase your SEO credibility

Below are various ways to direct traffic to your website.

Advertise

Advertising your business online is the most basic thing to do. Whether you choose to advertise through social media or display advertising, you will end up attracting more customers. This will put your site in the forefront and strengthen your brand.

Do Email Marketing

Create a mailing list where you send your customers newsletters and offers through email. This will increase traffic to your website as these

Digital Marketing Trends For 2018

It’s common knowledge that a solid marketing plan is essential for any business to succeed. Yet while many businesses spend time creating a marketing plan, a small amount actually invest the time to regularly update it according to marketing trends, advances in technology and changes in the customer journey. There is no better time to do this than the New Year, so we’ve asked some of the leading marketers what the trends we can expect for 2018, so you can apply them to your existing plan for a successful and profitable year.

Master the Art of the Micro Moment

It’s no surprise just how much smart phones play a crucial role in the buyer’s journey. Yet statistics show that smartphone use and research is on the increase year after year. Whether a customer is choosing to purchase something small like a lipstick or a pair or shoes, to something that a huge investment such as a house or a car, they are now expecting to have answers to their questions at their fingertips. One study shows that a whopping 96% of all smartphone owners will reach for their phone to do research on their purchase before committing to buy. This …