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Category Archives: Google

Using Google Plus for Your Business’ Internal Communications

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Communication in business is fundamental, and there are various ways to facilitate it. Google Plus is one of the platforms that companies use nowadays for their internal communications. A lot of people know about Google+ and know it’s an incredible social platform, but its functioning goes beyond that. Employees of a company must find a way to communicate with one another. There are some motivations why Google Plus is a good alternative for that.

It’s Free

The market is not short of tools for business communications. As a matter of fact, there are so many options that picking just one is nearly impossible. However, most of these tools require money. Businesses have to pay for packages to get the features they need. Google Plus offer users an incredible platform at no cost. As a company, you can certainly appreciate that.

Multiple Features

Google Plus comes with numerous features that are built-in. Business communication is not just about interactions. People look for so much more when picking a communication tool. For instance, there is an event calendar that you can use for better organisation. There are other features like Hangouts and Collections that you can benefit from.

Hangouts

Hangouts on Google …

How Does Social Media Marketing Link with SEO?

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There are quite a few ways that social media is used by search engines, especially Google, which is cute due to the fact that it was only around four years ago that Google were saying they would not use social media to index and rank the entries on in their search engine because social media was too easy to manipulate.

Get To Know Your User

Google focuses more on Big Data via the information it mines from user engagement and search engine usage than it depends on keywords. This has not always been the case, but Google has grown and even changed its indexing structure via the Google Hummingbird update. All of this was done to help Google apply what it has learnt about its users to its search engine index and entry ranking.

What better place to learn about people than with social media. Google can find out where people live, what they are interested in, and people’s actions can help interpret what they click and why. As a result, social media is directly responsible for the fact that SEO has gotten easier. There is less need to create web pages that are made for search engines. You can …

A Beginner’s Guide to Using Google Analytics

canstockphoto16465864Knowing how a website is performing within a real-time scenario is crucial to make any changes that are necessary as well as to ascertain the effectiveness of a specific advertising approach. While intuition may have a place within this field, there are numerous tools which can provide the insight and clarity to develop this proactive position. One of the most respected systems currently on the market is known as Google Analytics. How does this software function and what are a handful of the most basic concepts to appreciate? Let’s take a closer look a the answers to these questions.

What is Addressed?

Before we look at how Google Analytics functions, we should appreciate some of the primary questions that it can help to answer. A few examples can be:

•How many visitors does my site attract?

•Is my site compatible with mobile devices?

•Is my content popular?

•What are my rankings?

•How did a specific blog affect the exposure of my site?

It is clear to see that Google Analytics is crucial in helping the owner of any site make the most important decisions at the appropriate times.

Installing the Software

It should first be pointed out that Google Analytics …

Top Tips for Successful Paid Search Advertising

canstockphoto27837912Paid search advertising can be an effective web marketing strategy. The main challenge is to use it correctly and appropriately. Having adequate knowledge of AdWords campaigns lets you use Google’s tools effectively. If you’re new to the world of online advertising, read this article for top tips and ideas on successful paid search advertising.

Select Keywords Carefully

You can use various tools to help you find specific phrases or keywords. Google’s Keyword Tool is a user-friendly and free tool that’s available in AdWords. To use it correctly, you can type the phrase and get lots of variations. This will give you an idea of the number of searches people have done based on those keywords.

Monitor Keywords on a Regular Basis

Believe it or not, it’s really easy to get tons of clicks from keywords that have no relevance to your product or service. This is perhaps the simplest way to make some cash in paid search. But if you can set multiple phrase matches in search engines, you’ll know exactly when to trigger your ad. This strategy allows you to tell the search engine not to show negative keywords. Google is one of those search engines that provides a …