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Category: Google

Digital Marketing Trends For 2018

It’s common knowledge that a solid marketing plan is essential for any business to succeed. Yet while many businesses spend time creating a marketing plan, a small amount actually invest the time to regularly update it according to marketing trends, advances in technology and changes in the customer journey. There is no better time to do this than the New Year, so we’ve asked some of the leading marketers what the trends we can expect for 2018, so you can apply them to your existing plan for a successful and profitable year.

Master the Art of the Micro Moment

It’s no surprise just how much smart phones play a crucial role in the buyer’s journey. Yet statistics show that smartphone use and research is on the increase year after year. Whether a customer is choosing to purchase something small like a lipstick or a pair or shoes, to something that a huge investment such as a house or a car, they are now expecting to have answers to their questions at their fingertips. One study shows that a whopping 96% of all smartphone owners will reach for their phone to do research on their purchase before committing to buy. This …

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SSL

Why You Need an SSL for Your Business Website for 2018

Online security breaches have been making headlines over the last few years, and consumers are understandably concerned that their personal data could all too easily fall into the wrong hands. With more and more of our time and money being spent online, the focus is firmly on digital security, ensuring that users and their data are properly protected.

Fortunately, tech giants such as Google are committed to keeping online users safe, and are bringing in additional measures to do just that. While it may seem as though businesses are constantly jumping through hoops to conform to ever-changing practices, the more care and attention that a company puts into data protection, the better the outcome for everyone. Businesses should aim to treat their customers’ personal information as carefully as they would treat their own.

You may have heard that SSL certificates are becoming essential for business websites, and this article aims to give you an overview of what this actually means.

Google is flagging websites as “Not Secure”

With the release of Chrome version 62, Google has begun to flag unencrypted websites as “Not Secure”. This means that if you don’t have an SSL certificate, Google Chrome users will see a

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Do Google Posts Impact Rankings?

In today’s competitive business world, it can be argued that it’s more important than ever to have at least a basic awareness of SEO (search engine optimisation) and your SERP position (search engine results page). There are very few businesses that wouldn’t benefit from a higher and more obvious web presence and to climb those magical ranking charts, you have to put in at least a bit of an effort. Google search is a trusted and popular way of finding companies of all kinds and there’s a fair chance that your potential customers will look into using this method, to find a business just like yours. Your job of course, is to make sure they find you, instead of your competitor.

For those of you new to Google search rankings, you might be surprised that there is actually quite a lot you can do to make sure your site is fully optimised and accessible to all platforms. Google has gained its reputation from years of producing complicated algorithms and ever-changing popularity criteria, which would baffle the likes of most people. The exact nature of these are a closely guarded secret, not to worry though, as there are still many accessible

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Tips For Google My Business

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Google has been developing its small business products over the years. This process has been both confusing and helpful for some small business owners. With the release of Google My Business, much of this confusion will be eliminated. The following tips will help you to understand how you can use Google My Business to boost your business.

1. Upload your business information
To reap well from Google My Business, you first need to have a rich page, which includes a good profile and business photos that will help Google to add its carousel. The carousel is what customers will see on search results. Also make sure to add contact and location information about your business.

2. Create a Google+ community
The new GMB allows you to share right from your dashboard to other Google platforms like Google+, which is a perfect platform for marketing your business. If you do not have a Google+ account, you need to create one and fill information so you can link the profile with your GMB account.

3. Hangout with your customers
You can also use Google hangouts to connect with customers. This could be for purposes of answering their …

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