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Category Archives: Mobile

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The Importance of a Mobile Friendly Website in 2017

Websites have become an integral part of any business, whether an e-commerce business or brick-and-mortar. Marketers have realised the essence of having sites for easier marketing and interaction with clients. A large number of business owners, however, have been avoiding a very crucial aspect while building their websites; not making them mobile friendly. Some business owners and marketers might be ignorant of the essence of having mobile-friendly sites in 2017, but what are the importances of it? Marketers may not be reaching the intended number of audiences when they use websites which are not mobile friendly, but they may not be aware of this. Let’s break down some of the reasons why having a mobile-friendly website in 2017 should be top of the list while building an interactive business website.

Wide Coverage
The widespread of smartphones and other mobile devices like tablets has brought about a phenomenon where, since October 2016, desktop traffic has been overtaken by mobile traffic on the internet. This behaviour means that it’s easier to reach more people by using mobile-friendly websites than sites which are built around a desktop platform. Desktop traffic continues to decrease with the increase in mobile traffic with a predicted reach …

New Year, New Social Media Marketing Trends for 2015

AppsFor most social media marketers, the New Year means a new marketing strategy linking to new products, new services and new ways of engaging with potential and existing customers. Making the most out of the data you have already collected about your customers will really see your social media marketing thrive during 2015.

In this post we discuss the best social media marketing trends predicted for digital marketing in 2015 and how you and your company can monopolise on them to see a drive in sales and the best return on investment possible.

1. The Rise of Content Marketing

In recent years, the popularity of content marketing has become an integral part of any marketing strategy. In the following year, companies will see a huge spike in customer experience focus, paying more attention to the solutions their client-base are looking for. This, in turn, will lead to companies creating and sharing more emphatic, client-orientated content. Remember, however, that content will only affect your social media marketing if it is relevant and enticing.

With this rise in content marketing budgets, stress will be put onto the importance of companies reaching out to their customers in a more visual way. B2B companies

5 Reasons Why Your Business Needs a Mobile Optimised Website

If your website isn’t optimised for mobile then you’re damaging your sales and your reputation. In fact, studies have shown that 57% of mobile users will abandon a website if it takes more than 3 seconds to load and 30% will abandon a transaction if the shopping cart isn’t mobile friendly.

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Indeed, with mobile internet usage at such a high rate and only increasing, you simply cannot afford to not go mobile-style with your site. Check out these pretty stunning facts about the power of the portable device:

  • 9 out of 10 mobile searches lead to action with more than 50% leading to sales
  • This year, mobile internet usage is predicted to take over desktop internet usage
  • 50% of local searches are performed on mobile devices
  • Over 1.2 billion people are accessing the web from mobile devices
  • 50% of smartphone users have bought a product on their phone
  • 91% of adults have their mobile phone within arm’s reach, 24/7

and here’s a little deeper insight into how and why mobile optimisation can make a valuable difference for your business…

1. Mobile Users are Different

Mobile users want access to information quickly and easily. If your website is slow loading and …

Successful SMS Marketing

Once you have a warm contact list of interested prospects, what are the best ways of making sure your SMS campaign is successful? Probably the two best hooks you can use are an offer or discount code and rather than just supplying your telephone number, directly asking them to call you. In addition, always make sure that your message is clear and on a single subject: too many potentially good campaigns are scuppered by confusing details crammed into 160 characters. Talking of which, never use text speak – what may be acceptable in a message to a friend is never acceptable in business, however hip you think your campaign and your target audience may be. So remember: be clear, be concise and be proactive – the three golden rules of successful SMS marketing.…