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Category Archives: News

Is Google Losing Favour With Audiences? Perhaps It’s Time to Optimise Your Website for Bing

For many years Google has been the one search engine that businesses focused on. However, there are signs that the tide is changing and consumers are choosing to use other search engines instead. In the UK, Google still manages to catch the majority of the market. However, Bing and Yahoo enjoy a combined market share of 13%. in the US, it accounts for 19.4%. Bing’s share of the US market actually increased by 0.2% in 2016, while Google’s dropped by the same amount. There are a number of factors that could have contributed to the increase. For example, Windows 10 has Bing search integrated into its software. Whatever the reasons, Bing, and its partner in crime Yahoo, really doesn’t deserve to be overlooked. Especially now that Mozilla Firefox has announced it is ditching Google in favour of Yahoo.

So what can you do to ensure your website gets ranked by Bing? You’ll be pleased to learn that many of the factors are similar to Google. That means you still need to concentrate your efforts on content and links.

Quality Content
Quality counts is what they say and this is true for Bing, as well as Google. Pages should be unique …

SSL

Why You Need an SSL for Your Business Website for 2018

Online security breaches have been making headlines over the last few years, and consumers are understandably concerned that their personal data could all too easily fall into the wrong hands. With more and more of our time and money being spent online, the focus is firmly on digital security, ensuring that users and their data are properly protected.

Fortunately, tech giants such as Google are committed to keeping online users safe, and are bringing in additional measures to do just that. While it may seem as though businesses are constantly jumping through hoops to conform to ever-changing practices, the more care and attention that a company puts into data protection, the better the outcome for everyone. Businesses should aim to treat their customers’ personal information as carefully as they would treat their own.

You may have heard that SSL certificates are becoming essential for business websites, and this article aims to give you an overview of what this actually means.

Google is flagging websites as “Not Secure”

With the release of Chrome version 62, Google has begun to flag unencrypted websites as “Not Secure”. This means that if you don’t have an SSL certificate, Google Chrome users will see a

Top Digital Marketing Trends for 2016

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The way consumers browse and buy products and services is evolving at a fast pace. If you want to market your business effectively, then you need to keep up with these changes and constantly adapt the messages you are sending out and the channels you are using for your marketing.

To help keep you up-to-date, here are some of the top marketing trends to expect in 2016.

Search through social media

Obviously social media isn’t a big new trend, it’s pretty well established by this point and hopefully you know by now why you should be on it, if you’re not already. In case not, here’s another reason; search functions on social media sites are becoming more comprehensive and are being adopted more and more by internet users. While Google still has the advantage, a larger influx of searches are now being performed through sites such as Facebook, Twitter and YouTube.

Go Mobile

It was pushed for in 2015, especially after Google’s update downgrading any websites that weren’t mobile-friendly so that they had less of a chance of appearing high up in search results. In 2016 it will be even more detrimental to businesses if their website isn’t responsive. More …

New Year, New Social Media Marketing Trends for 2015

AppsFor most social media marketers, the New Year means a new marketing strategy linking to new products, new services and new ways of engaging with potential and existing customers. Making the most out of the data you have already collected about your customers will really see your social media marketing thrive during 2015.

In this post we discuss the best social media marketing trends predicted for digital marketing in 2015 and how you and your company can monopolise on them to see a drive in sales and the best return on investment possible.

1. The Rise of Content Marketing

In recent years, the popularity of content marketing has become an integral part of any marketing strategy. In the following year, companies will see a huge spike in customer experience focus, paying more attention to the solutions their client-base are looking for. This, in turn, will lead to companies creating and sharing more emphatic, client-orientated content. Remember, however, that content will only affect your social media marketing if it is relevant and enticing.

With this rise in content marketing budgets, stress will be put onto the importance of companies reaching out to their customers in a more visual way. B2B companies