NEWS

Is Google Losing Favour With Audiences? Perhaps It’s Time to Optimise Your Website for Bing

02 May 2018

For many years Google has been the one search engine that businesses focused on. However, there are signs that the tide is changing and consumers are choosing to use other search engines instead. In the UK, Google still manages to catch the majority of the market. However, Bing and Yahoo enjoy a combined market share […]

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Why You Need an SSL for Your Business Website for 2018

08 Dec 2017

Online security breaches have been making headlines over the last few years, and consumers are understandably concerned that their personal data could all too easily fall into the wrong hands. With more and more of our time and money being spent online, the focus is firmly on digital security, ensuring that users and their data […]

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Top Digital Marketing Trends for 2016

05 Jan 2016

The way consumers browse and buy products and services is evolving at a fast pace. If you want to market your business effectively, then you need to keep up with these changes and constantly adapt the messages you are sending out and the channels you are using for your marketing. To help keep you up-to-date, […]

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New Year, New Social Media Marketing Trends for 2015

07 Jan 2015

For most social media marketers, the New Year means a new marketing strategy linking to new products, new services and new ways of engaging with potential and existing customers. Making the most out of the data you have already collected about your customers will really see your social media marketing thrive during 2015. In this […]

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Instagram Caption Editing

11 Nov 2014

Since the dawn of selfies and filtered images of fancy lunches, Instagram has been a great source for sharing images between friends. On Monday afternoon, after many requests from frustrated users, they finally enabled caption editing. As the app previously didn’t allow users to tweak incorrect spelling and autocorrect errors, users were forced to either […]

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New Analytic Tools for Instagram Ad Campaigns

10 Sep 2014

Instagram has introduced new tools that enable advertisers to analyse the effectiveness of their campaigns.  Using the Account Insights tool users can view and track impressions, reach and engagement of their unpaid posts. They can also analyse the follower base to determine audience demographics and the optimal times of the day and week to reach […]

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Google's Pigeon Update

18 Aug 2014

On the 24th July 2014, Google released yet another shake-up to their algorithms. And although the update hasn’t been given an official name, the folks at Search Engine Land coined it the Pigeon. Pigeon is in the process of being rolled out for US English search engine results pages (SERPs) with there yet to be […]

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Facebook is Moving Mobile Messaging

05 Aug 2014

Something that’s been getting a lot of attention online for the past week or so is the news that Facebook is moving mobile messaging. Now, users must download the Messenger app to continue chatting on mobile. Previously, users could choose to chat via either the Facebook or Messenger app. But for a while now, iPhone […]

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