For many years Google has been the one search engine that businesses focused on. However, there are signs that the tide is changing and consumers are choosing to use other search engines instead. In the UK, Google still manages to catch the majority of the market. However, Bing and Yahoo enjoy a combined market share of 13%. in the US, it accounts for 19.4%. Bing’s share of the US market actually increased by 0.2% in 2016, while Google’s dropped by the same amount. There are a number of factors that could have contributed to the increase. For example, Windows 10 has Bing search integrated into its software. Whatever the reasons, Bing, and its partner in crime Yahoo, really doesn’t deserve to be overlooked. Especially now that Mozilla Firefox has announced it is ditching Google in favour of Yahoo.
So what can you do to ensure your website gets ranked by Bing? You’ll be pleased to learn that many of the factors are similar to Google. That means you still need to concentrate your efforts on content and links.
Quality counts is what they say and this is true for Bing, as well as Google. Pages should be unique …
The way consumers browse and buy products and services is evolving at a fast pace. If you want to market your business effectively, then you need to keep up with these changes and constantly adapt the messages you are sending out and the channels you are using for your marketing.
To help keep you up-to-date, here are some of the top marketing trends to expect in 2016.
Search through social media
Obviously social media isn’t a big new trend, it’s pretty well established by this point and hopefully you know by now why you should be on it, if you’re not already. In case not, here’s another reason; search functions on social media sites are becoming more comprehensive and are being adopted more and more by internet users. While Google still has the advantage, a larger influx of searches are now being performed through sites such as Facebook, Twitter and YouTube.
It was pushed for in 2015, especially after Google’s update downgrading any websites that weren’t mobile-friendly so that they had less of a chance of appearing high up in search results. In 2016 it will be even more detrimental to businesses if their website isn’t responsive. More …
For most social media marketers, the New Year means a new marketing strategy linking to new products, new services and new ways of engaging with potential and existing customers. Making the most out of the data you have already collected about your customers will really see your social media marketing thrive during 2015.
In this post we discuss the best social media marketing trends predicted for digital marketing in 2015 and how you and your company can monopolise on them to see a drive in sales and the best return on investment possible.
1. The Rise of Content Marketing
In recent years, the popularity of content marketing has become an integral part of any marketing strategy. In the following year, companies will see a huge spike in customer experience focus, paying more attention to the solutions their client-base are looking for. This, in turn, will lead to companies creating and sharing more emphatic, client-orientated content. Remember, however, that content will only affect your social media marketing if it is relevant and enticing.
With this rise in content marketing budgets, stress will be put onto the importance of companies reaching out to their customers in a more visual way. B2B companies …