Instagram has introduced new tools that enable advertisers to analyse the effectiveness of their campaigns. Using the Account Insights tool users can view and track impressions, reach and engagement of their unpaid posts.
They can also analyse the follower base to determine audience demographics and the optimal times of the day and week to reach the most users. With all of these new functions, this tool could allow Instagram ad campaigns to be carried out far more effectively than ever before.
For paid posts the Ad Insights tool will do much of the above as well as allowing the marketer to view their campaign budget in real time and how many impressions have been reached. Previously these statistics were made available every few days but now you can expect up to the minute information on how your campaign is performing.
The Ad Staging tool means that marketers can preview the campaign before they’re submitted to Instagram for review. This means the aesthetic of the campaign can be tweaked in every way – photograph placement, captions and layout – and shared amongst the team to create fantastic visual content.
For the first time these tools are only accessible on a desktop …
On the 24th July 2014, Google released yet another shake-up to their algorithms. And although the update hasn’t been given an official name, the folks at Search Engine Land coined it the Pigeon.
Pigeon is in the process of being rolled out for US English search engine results pages (SERPs) with there yet to be word from Google about if or when it will affect other countries. But with the prospect of Pigeon hanging over UK search, in this article we take a look at exactly what the update involves and what it could mean for your business.
The Decline of the 7-Pack
The Pigeon update is focused on improving the relevancy and accuracy of local search results by placing a greater importance on organic SEO signals. What this means is that a lot more data will be considered for local search results, including the back links, domain authority and other SEO value factors of websites.
And so far, this change is most evident in the decline of the 7 Google Places results that usually appear on the first page of all local desktop searches. Termed the 7-packs, these results have been dropped for many local US search queries …
This summer’s world-famous tennis tournament is set to be the most social to date, with organisers of Wimbledon harnessing Twitter to involve fans in the action.
For the first time, the big screens at the famous Henman Hill and the surrounding grounds will show user-generated content, including tweets, pictures and votes. And the audience at the site will be encouraged to respond to match questions, and compare their opinions to those of people watching elsewhere in the world.
What’s So Social?
One of the first campaigns took off on Monday 23 June when Andy Murray’s return to Centre Court was celebrated with the #WelcomeBackAndry hashtag. Any fan who tweeted @Wimbledon with the hashtag from the time he walked onto court at 1pm was entitled to a signed photograph of Murray’s 2013 win, personalised with their twitter handle.
The ‘Twitter Mirror’, which takes selfies and posts them to Twitter, is also gracing the Wimbledon queue for a second year. Fans who pose for a photo can enter the #selfie competition to win official Wimbledon merchandise from the store.
Why So Social?
Alexandra Wills, the communications manager at Wimbledon said, ‘Only half a million people get to come to Wimbledon, whereas we …