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Category Archives: News

2014: The Year of Social TV

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2014 is set to be a big year for social TV – though it’s impact has taken longer than some expected.

Social media will be able to support communication and social interaction regarding watching TV and anything linked to TV programmes. Social TV is bound to be targeted by TV related advertising, because one of the biggest themes of social media sites is discussions about TV programmes.

Twitter and Facebook have forged partnerships with media companies such as Nielsen, NFL and Comcast, and the next step will be ads appearing on social media which are highly relevant to what individual users are talking about.

Social media use on mobile devices will also be one aspect that will be particularly targeted by advertising, with less clutter being of obvious appeal. Through social media, relevant ads to individuals will appear in real time, too.…

Paid & Organic Report for Google Adwords

Google adds new Paid & Organic Report to Adwords!

The new Paid & Organic report allows users to analyse and optimise their advertising, by allowing both Paid and Organic searches to be displayed side by side in the same report.The report also allows the user to view the effectiveness of their advertising where the user has combined a paid ad, and an organic listing on the same web page.

The report can be found in Google Adwords and is free to use. Even if a user does not pay for advertising, they can still use some organic search reporting features free of charge.

This report looks like a canny move from Google in a bid to boost paid Ads, as it will give users greater visibility of the effectiveness of their advertising (which should pinpoint where paid ads would be of most benefit).

New Internet Rules for China

New rules are being brought into force in China regarding comments on the internet.The country’s state media is set to crack down hard on defamatory comments – but only if those comments have been seen by thousands of people, or reposted hundreds of times.

A three year prison sentence may be the punishment for comments disapproved by the government – if they have been seen by 5,000 people, or reposted over 500 times on social media.

Caijing deputy editor Luo Changping is one individual who has fallen foul of the Chinese government’s energy body, after being accused of slandering Liu Tienan, a former director of Caijing. Mr. Luo had publicly accused Mr. Liu of wrongdoing via his online posts.

The Guangzhou Daily and The Beijing News are two Chinese newspapers that have voiced concern about possible restrictions to free speech, which could deter individuals trying to expose wrongdoing.

Apple to Enter Internet Radio Market

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Apple are to enter the internet radio market with its iTunes Radio, which will surface on September the 18th. It will be launched together with a system update for Apple’s mobile operating system, iOS 7.

The launch of iTunes Radio was announced on September the 10th, and it’s an interesting new development for a company that did more than any other to bring legal music downloads to the masses.

Because millions of Apple devices will feature the new app, the tech giant are sure to have a massive audience for its new radio station right from the start. Also, how other internet radio stations react to such major competition will certainly be something to look out for.