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Category Archives: News

New Gmail Tabs Changing Email Marketing

As Gmail unveils a new tab feature on their inboxes, email marketers are left wondering how the change will affect their business. Some fear that if Gmail filters all marketing emails under a single Promotion tab, users will find them easier to ignore and delete in bulk.

Gmail appears to group together all emails with an unsubscribe link, including newsletters, blog updates and promotional offers. However, not all emails are filtered correctly, with some overlap between the Promotion, Updates, and Forums tabs.

To ensure that marketing emails are filtered correctly by Gmail and read by recipients, there are a few things marketers can consider before clicking send. Firstly, recipients can be asked to ‘star’ the emails and move them to the Primary tab. Gmail will remember this action, ensuring future emails will be seen. Using short and snappy subject lines and considering the time of day emails are most likely to be read can also optimise the campaign’s success.…

Google’s Blackout

Google was hit by an unprecedented outage on Saturday night (17th August), an event which had a dramatic impact on the internet around the world.

Internet traffic decreased by an estimated 40% as all Google services were affected, including Gmail, YouTube, and Google Drive. The tech giant couldn’t understand the reasons for the outage and wouldn’t be drawn into speculating as to why their services were down for up to five minutes.

Besides the dramatic slump in web traffic following the outage, it was noticed that there was a sharp increase in page views when Google’s services began functioning properly again.…

The rise of the Androids

The Androids are taking over, according to figures published in Millenial Media’s Q1 2013 Mobile Mix report. Alongside a 28% increase in ad impressions on iPhone and 19% on Samsung devices over last quarter, it reports a 125% increase for Amazon who are now one of the top 10 manufacturers.
Android devices now account for almost half the total tablet impressions, and impressions grew by 96% over the year, with Samsung tablets leading the Android field. While iOS still accounts for more than half the market, Android has increased in three years from just 6% in 2010 to an impressive 39%.
Another notable, if more modest shift is from smartphones to non-phone devices, which can be attributed to the advent of smaller, more portable tablets.…

Google music and games

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Google has turned its attention to streaming music, by launching its Google Play Music All Access (or GPMAA for the sake of convenience).

Previously, streamed music was available through Google Play, but it had to be bought via the system. This is now no longer necessary, and a wide variety of music can be listened to for just $9.99 a month.

There is an offer to try GPMAA for free for a 30 day period, and, for those who sign up before the 30th of June, it will cost $7.99.

GPMAA is an amalgam of both Internet radio and music storage, and there are 20 million songs for you to choose from when online. This can be done randomly or by the creation of radio stations, which are either based on songs or bands and singers. The site is interactive and can customize your play list based on your listening habits.…