In the world of digital marketing, there are typically two major players in attracting website traffic. They are SEO and PPC (pay-per-click) advertising. There are some pros and cons of PPC and SEO; in a perfect world, your company has to incorporate both into your strategy for online marketing.
The process of SEO can sometimes be a long one; with algorithm updates mixed with high competition, it’s leading more companies to earmark more of their budget on online marketing for PPC advertising. Pay-per-click is very attractive since it can rapidly direct highly targeted traffic to your site. The disadvantage is that it needs lots of experience and knowledge to do it properly.
Most business owners build a Google AdWords campaign; they then blow through the budget fast and don’t have anything to show for it. Generally, it takes a lot of experience plus understanding of how pay-per-click works to setup as well as manage a campaign correctly. There’s a reason why marketing agencies charge you a fee for handling the PPC advertising. Here is why you should hire a PPC specialist:
Keyword Research Is Often Challenging
When a pay-per-click specialist begins a campaign, typically, the first step will be the…