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Category Archives: PPC

New Year, New Social Media Marketing Trends for 2015

AppsFor most social media marketers, the New Year means a new marketing strategy linking to new products, new services and new ways of engaging with potential and existing customers. Making the most out of the data you have already collected about your customers will really see your social media marketing thrive during 2015.

In this post we discuss the best social media marketing trends predicted for digital marketing in 2015 and how you and your company can monopolise on them to see a drive in sales and the best return on investment possible.

1. The Rise of Content Marketing

In recent years, the popularity of content marketing has become an integral part of any marketing strategy. In the following year, companies will see a huge spike in customer experience focus, paying more attention to the solutions their client-base are looking for. This, in turn, will lead to companies creating and sharing more emphatic, client-orientated content. Remember, however, that content will only affect your social media marketing if it is relevant and enticing.

With this rise in content marketing budgets, stress will be put onto the importance of companies reaching out to their customers in a more visual way. B2B companies

Make the Most of Your Christmas SEO During the Festive Period

Christmas SEOWith Christmas just around the corner and the volume of retail enquiries due to double over the next few weeks, getting your SEO right is vital. With more people than ever using the internet to do their shopping and compare service prices, it’s time to make the most of your Christmas SEO.

1. Target Local Services

With an estimated one in five people doing all of their Christmas shopping online, targeting your local area may be the best option. Tweaking your PPC (pay-per-click) campaigns during the festive season is a great way of upping sales. Pausing your usual, year-round campaigns and opting instead for Christmas –themed ones. Think beyond your PPC; include holiday keywords on your website homepage and social media profiles. Use your adverts to endorse your promotions here and really show your products in the best way possible.

2. Get Creative with your Promotions

So Black Friday’s gone, Cyber Monday’s vanished; now it’s time for Christmas Offersserious sales-driven focus. Everybody loves a sale or a promotion so make a big deal of it. Why not create a give-away campaign or photo contest? Social media is brilliant for promoting any kind of service and works especially well with these engaging

Improve Adwords Click Through Rate

Depending on your advertising goal, there are various ways to optimise your Google AdWords campaign. You can optimise for impressions or conversions but when your goal is to drive traffic to your site then you’ll want to focus on improving your click through rate (CTR). Pushing up your click through rate will also indicate to Google that your ads are more relevant – your keywords will get higher quality scores and in turn, your ads will be shown more often. For any goal, optimising a campaign takes trial and error but here are 5 tips you can use to get on the right track and start boosting your click through rate results.

How to Improve Click Through Rates

1.       Use Ad Groups

Whereas your overall campaign goal might be to drive traffic to your site, ad groups are important for categorising the different goals of the ads within your campaign. For example, the aim of a coffee shop’s advertising campaign might be to increase traffic to their site. Yet, within this campaign, they’ll set up different ad groups for each of their different products. One ad group will focus on their American Lattes, one on their cappuccinos, another on their …

Pay Per Click Advertising Benefits

Why Pay Per Click?

pay per click

Pay per click advertisements can give an effective boost to your internet marketing campaign. These ads show up at the top and to the side of organic search results and are a quick way of getting your website visible on the first page of Google.

You only pay for these ads when they are shown or clicked, depending on your budget and your preferences. But just how much are they worth an investment from your business? Let’s find out as we take a look at some of the great benefits of the Google search advertising platform:

Quick

Whereas SEO is a long process that takes time and a continued effort, pay per click advertisements can start bringing relevant traffic to your site in just 24 hours after a campaign is set up. This way, if you need to get a message out there and quick, you can.

Suited to any Budget

The great thing about AdWords is that any business can get on board, no matter what its size. You can simply set a budget for what you can afford, bid your preferred amounts and Google will show your PPC ads the maximum amount of times …