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Category Archives: PPC

Pay Per Click Advertising Benefits

Why Pay Per Click?

pay per click

Pay per click advertisements can give an effective boost to your internet marketing campaign. These ads show up at the top and to the side of organic search results and are a quick way of getting your website visible on the first page of Google.

You only pay for these ads when they are shown or clicked, depending on your budget and your preferences. But just how much are they worth an investment from your business? Let’s find out as we take a look at some of the great benefits of the Google search advertising platform:

Quick

Whereas SEO is a long process that takes time and a continued effort, pay per click advertisements can start bringing relevant traffic to your site in just 24 hours after a campaign is set up. This way, if you need to get a message out there and quick, you can.

Suited to any Budget

The great thing about AdWords is that any business can get on board, no matter what its size. You can simply set a budget for what you can afford, bid your preferred amounts and Google will show your PPC ads the maximum amount of times …

Preparing for Paid Search Advertising

As with any business campaign, paid search advertising only works as well as the effort that you are prepared to put into the planning. There are a few things that need to be considered before driving into the process.

Firstly, the trade that the advertising generates needs to be given a value. That is, a decision needs to be made about what a reasonable conversion would be. This could be a guaranteed sale or something less easy to define, such as lead generation. Either way, some basic analysis needs to be carried out about much value paid advertising can bring to the company. A targeted strategy can then be adopted, based on this analysis.

Yet, that is not everything. The business website must be set up correctly to receive trade from those leads. There is little point in taking people who have clicked on something specific to a generic page – the landing page is key.

Successful paid search advertising involves planning, testing and patience.…

Google AdWords gets a makeover

Target Your Customers

AdWords Express, Google’s paid search tool for small businesses, has been made more streamlined and attractive as part of a general push to make everything Google “more beautiful and efficient”, according to the Inside Adwords blog.

The dashboard has been redesigned to allow the user to see at a glance how many views, clicks or calls an ad has generated, with a line graph showing its performance over time and a pie chart for instant budget monitoring. The sign-up process has been streamlined to three steps, and you can now preview your ad in real time.

The blog attributes the changes to feedback from small businesses owners who said they wanted to spend less time looking for what they needed.…