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Category Archives: PR

What are the Benefits of PR?

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In a world of digital marketing, when was the last time you considered PR? I mean real good, old-fashioned, solid PR, not content marketing, blog posts, or social media, where your company brand gets mentioned a couple of times.

Whether your company is online, or a bricks and mortar establishment, it should still play a large part in building a company reputation which puts your brand on the top of the pile.

Reputation is Still Everything

Industrial leaders’ continuously state reputation is the first thing they consider when viewing different businesses. Over and above financial performance, and company assets, a company’s solid reputation can have canstockphoto26436841a major effect when expanding existing, or opening new markets.

A good reputation opens doors to additional funding, attracting investment, and allowing superior value for both goods and services. Reputation also has a major effect on recruitment of both graduate and shop floor staff. There is a sense of pride when asked where they are employed, and staff moral is generally higher working for a company of high repute.

Whether your company is small, medium, or large; local, national, or international; good public relations can make a massive difference and provide untold benefits.

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How to Craft a Press Release

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If you want media coverage, you need to craft a good press release. Mastering the art is an essential part of any marketing strategy. You may want to create buzz about your business, but what information should you include and how long should it be? It needs to catch attention and pique interest. Here are some tips:

1. Stand Out with a Killer Headline

Journalists are swamped with hundreds of emails and pitches each day. They may spend just a few seconds deciding if something looks interesting, so you need to grab their attention with a punchy headline. With only space for a handful of words in the email subject line, it’s crucial to make them count. If the reporter doesn’t understand immediately what your story is about, they’ll move on to the next one.

2. Hook Them with the First Paragraph

You need to get your message across as quickly as possible. Journalists are taught to get as many of the 5 Ws (who, what, where, why and when) into their first paragraph. Your first lines should give a summary of what your news is about – in no more than 25 words.

3. Provide Valuable Information

The following …